Table of Contents
- What Is Privy?
- Key features and capabilities of Privy for creating email campaigns, capturing leads, and increasing conversions
- Pricing plans and options offered by Privy for businesses of different sizes and needs
- Mailsplash All-in-one Email Solution
- Related Reading
- What Is Klaviyo?
- Elevating Marketing Campaigns
- Precision Targeting
- Pricing Structure and Plans Offered by Klaviyo
- Mailsplash: Your All-in-one Email Solution
- Related Reading
- A Complete Side-By-Side Feature Comparison Of Privy Vs Klaviyo
- Abandoned Cart Functionality
- Ease of Use
- Segmentation
- Popups
- Integration
- Analytics
- All-in-one Email Solution
- Suitable Use Cases And Best Fit For Privy Vs Klaviyo
- For Privy
- Small Businesses
- Beginners and Novices
- For Klaviyo
- E-commerce Businesses
- Data-Driven Marketing
- Scalability
- All-in-one Email Solution
- Choosing Which Platform Is Suitable For You Between Privy Vs Klaviyo
- Privy Excels in Turning New Visitors into Buyers
- Klaviyo's Focus on Customer Data Analysis and Personalization
- Recommendation: Combine Privy and Klaviyo for Optimal Results
- Create Fully-Built Stunning Email Templates That Convert With Mailsplash
- Related Reading
Do not index
Do not index
Looking for the best email marketing platform can be a challenge. If you're trying to decide between Privy Vs Klaviyo email for your business, you likely have many questions. Both platforms offer powerful features capable of improving your email marketing campaigns. In this blog post, we'll delve into the benefits of each platform, providing you with the knowledge you need to make an informed decision. We'll also provide a comprehensive evaluation so you can choose the perfect option for your business needs. With our analysis, you'll have the confidence that you're selecting the right option for your business.
What Is Privy?
Privy is an email & SMS marketing platform for brands that need to grow their sales instantly. It is a good fit for startup brands, allowing them to grow their list, save abandoned carts, and send campaign emails and texts all in one place. Privy integrates seamlessly with Shopify and other ecommerce stores.
The platform focuses on personalized onsite interactions with customers and is considered the best pop-up or 'display' tool for ecommerce users. With their 'free' and 'starter' plans, Privy stands out when it comes to price, making it an ideal option for brands just starting out.
Key features and capabilities of Privy for creating email campaigns, capturing leads, and increasing conversions
Privy offers a range of features to help businesses boost their email marketing efforts and drive conversions. These features include Cross Sell displays, automated emails such as customer win-backs and purchase follow-ups, and automated abandoned cart emails and text messages.
Pricing plans and options offered by Privy for businesses of different sizes and needs
Privy offers two main pricing plans: the Starter Plan and the Growth Plan. The Starter Plan provides access to the Conversion + Email tools and starts at $30/month for up to 2,000 mailable contacts. After reaching 2,000 contacts, the pricing increases by $15/month per 1,000 mailable contacts.
The Growth Plan includes access to Conversion + Email + SMS marketing tools and starts at $45/month for up to 3,000 mailable contacts and up to 500 textable contacts. After hitting 3,000 email contacts, the price increases by $15/month per 1,000 email contacts. Once you surpass the 500 textable contacts, the price goes up by $10 per 250 textable contacts.
Mailsplash All-in-one Email Solution
Mailsplash is an AI-powered tool that allows you to create stunning email templates that convert. It enables users to design and create compelling emails, including campaigns and flows, in just a few minutes. Users can send emails created with Mailsplash using any email service provider, including Privy and Klaviyo.
Mailsplash empowers freelancers, brands, and agencies to rapidly produce personalized, converting email campaigns at a lower cost than traditional marketing agencies. From email copywriting to personalized branded email template design, Mailsplash offers an all-in-one email solution.
Try our All-in-one Email Solution today for free.
Related Reading
What Is Klaviyo?
Klaviyo is tailor-made for e-commerce businesses, providing a comprehensive suite of tools to run effective campaigns across email, SMS, and pop-up ads. The platform simplifies storing and analyzing transactional or behavioral data, making it easily accessible for businesses of any size, from startups to billion-dollar brands.
Elevating Marketing Campaigns
One of the standout features of Klaviyo is the robust email automation functionality, offering endless possibilities for designing personalized marketing campaigns, such as cart abandonment emails, sunset flows, and welcome emails. This helps businesses engage customers at every stage of the customer journey, from capturing their first interest to retaining their loyalty.
Precision Targeting
Klaviyo boasts a powerful segmentation tool that enables businesses to better target their audience by creating segments based on a range of criteria, including demographics, behavior, and purchase history. This feature allows businesses to deliver highly targeted messages to their customers, improving the chances of driving conversions.
Pricing Structure and Plans Offered by Klaviyo
Klaviyo offers a variety of pricing tiers to cater to businesses of different sizes. The platform starts with a free plan that supports up to 250 contacts and 500 monthly email sends. As businesses scale, they can upgrade to the paid plans, which start at $45/month for up to 1,001-1,500 contacts and 15,000 monthly email sends. The highest tier, priced at $60/month, supports up to 1,500 contacts, 15,000 monthly email sends, and 1,250 SMS/MMS monthly credits.
Mailsplash: Your All-in-one Email Solution
Mailsplash is an AI-powered tool that enables users to create stunning email templates that convert. From designing and creating email campaigns to delivering them through any email service provider like Privy or Klaviyo, Mailsplash simplifies the entire process.
Our platform empowers freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at a lower cost than traditional marketing agencies.
Try our All-in-one Email Solution today for free.
Related Reading
A Complete Side-By-Side Feature Comparison Of Privy Vs Klaviyo
Abandoned Cart Functionality
When it comes to abandoned cart functionality, Klaviyo and Privy both offer solutions to help businesses recover lost sales. Klaviyo's abandoned cart feature is robust, allowing users to define flow triggers and filters, set time delays, limit abandoned cart messages, and even use SMS marketing in abandoned cart flows. With Klaviyo, businesses can create highly customized and targeted abandoned cart sequences to win back customers who left items in their shopping carts.
On the other hand, Privy also offers an abandoned cart email automation feature that can help save up to 10% of abandoned carts. While Privy's abandoned cart sequences are not as advanced as Klaviyo's, they still provide a simple and effective solution to recover lost sales. Privy offers pre-made templates to help users get started with their abandoned cart email campaigns quickly.
Ease of Use
Privy features an intuitive interface that makes it easy for users to create campaigns using the drag and drop email builder Accessing more complex features in Privy's dashboard may prove challenging for beginners.
Klaviyo, on the other hand, offers a highly customizable platform with advanced features that may take some time to master. While Klaviyo's interface may be more complex, the platform offers flexibility and customization options that make it a powerful tool for advanced users.
Segmentation
Klaviyo stands out in segmentation, allowing users to target customers based on their purchase history, browsing behavior, email engagement, and more. This level of segmentation enables businesses to deliver highly personalized marketing messages tailored to each customer's preferences.
In contrast, Privy's segmentation features are optional, as all flows can be sent to the entire list without the need for segmentation. While Privy's segmentation options may be more limited, businesses can still create targeted campaigns to engage their audience effectively.
Popups
Privy excels in providing pre-made popups that users can start using immediately. While these popups may be basic, they offer a simple and effective way to capture leads and engage website visitors. Privy's popup editor is user-friendly, allowing users to customize text, images, buttons, and more without any coding knowledge.
In comparison, Klaviyo offers data-driven popups that are focused on email and SMS marketing success. With Klaviyo, users can create popups, fly-outs, and embeddable forms using the drag and drop editor or custom HTML.
Integration
Both Klaviyo and Privy offer integrations with Zapier, allowing users to connect their email marketing platforms with hundreds of other software solutions. Privy currently integrates with popular platforms like Shopify, Wix, BigCommerce, and Attentive, making it easy for users to sync their data and automate workflows.
Klaviyo, with over 220 pre-built integrations, offers a wide range of options for businesses looking to streamline their marketing efforts and leverage data from different sources.
Analytics
Klaviyo provides powerful email analytics at the list, segment, and individual subscriber levels, giving businesses deep insights into their email marketing performance. With key metrics like open rates, clickthrough rates, and unsubscribe rates available at a glance, users can track the success of their campaigns and make data-driven decisions.
Privy focuses its analytics reporting on transactional e-commerce messaging and abandoned cart recovery, offering essential metrics like email send volume, open rates, and click rates for key flows
All-in-one Email Solution
Mailsplash is an AI-powered tool that helps businesses create stunning email templates that convert. With Mailsplash, users can design and create personalized, engaging email campaigns in minutes and send them using any email service provider, including Privy, Klaviyo, and more. Whether you're a freelancer, brand, or agency looking to create high-converting email marketing campaigns at a lower cost, Mailsplash's All-in-one Email Solution is the perfect tool to boost your marketing efforts.
Try Mailsplash today for free and start creating emails that drive results.
Suitable Use Cases And Best Fit For Privy Vs Klaviyo
For Privy
Small Businesses
Privy is well-suited for small businesses looking to implement email marketing and conversion optimization strategies without extensive technical knowledge. The platform offers a user-friendly interface that simplifies the process of creating and managing email campaigns, making it an ideal choice for entrepreneurs and marketers who may be new to email marketing.
Beginners and Novices
Privy's user-friendly interface and intuitive tools make it an excellent option for entrepreneurs and marketers new to email marketing, allowing for quick setup and easy management of campaigns. The platform's drag-and-drop editor and pre-built templates streamline the email creation process, making it easy for beginners to design attractive emails without specialized design skills.
For Klaviyo
E-commerce Businesses
Klaviyo is tailored specifically for e-commerce businesses, offering advanced features such as dynamic product recommendations, cart abandonment emails, and personalized customer segmentation. The platform's deep integration with leading e-commerce platforms like Shopify and Magento enables businesses to send highly personalized and targeted emails based on customer behavior and purchase history.
Data-Driven Marketing
Klaviyo's robust analytics and segmentation capabilities make it ideal for businesses that prioritize data-driven marketing strategies, allowing for highly targeted and personalized campaigns based on customer behavior and preferences. The platform's advanced segmentation tools enable businesses to create dynamic customer segments based on a wide range of criteria, from purchase history to browsing behavior.
Scalability
Klaviyo's scalability makes it suitable for growing businesses and enterprise-level organizations that require a sophisticated email marketing platform capable of handling large volumes of data and complex automation workflows. The platform's automation capabilities enable businesses to create complex customer journeys and trigger personalized emails based on specific user actions, such as purchases or website visits.
All-in-one Email Solution
Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Privy, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.
Try our All-in-one Email Solution today for free.
Choosing Which Platform Is Suitable For You Between Privy Vs Klaviyo
Privy Excels in Turning New Visitors into Buyers
Privy is known for excelling in businesses looking to turn new visitors into buyers and increase AOV through various strategies. It offers tools like banners, welcome discount plays, spin-to-wins, fly-outs, and exit-intent campaigns. The main strengths of Privy lie in its email capture and lead generation capabilities. Our agency has used Privy in the past and witnessed significant success with this tool.
Klaviyo's Focus on Customer Data Analysis and Personalization
On the other hand, Klaviyo is a more advanced tool that heavily focuses on analyzing customer data and personalization to maximize sales. This tool is a full email marketing suite and is regarded as one of the best on the market. Klaviyo also offers SMS marketing capabilities, along with lead capture and popups to help grow email lists.
Recommendation: Combine Privy and Klaviyo for Optimal Results
For hundreds of Klaviyo customers and email marketing teams, it is highly recommended to combine Privy and Klaviyo to maximize their email marketing efforts. Rather than using one platform as an alternative to the other, leveraging the unique strengths of each tool can help in achieving optimal outcomes in email marketing strategies.
Create Fully-Built Stunning Email Templates That Convert With Mailsplash
Mailsplash is an innovative AI-powered tool that streamlines the process of creating eye-catching email templates that drive conversions. Mailsplash can effortlessly design emails for campaigns, flows, and more in just a matter of minutes. What's even better is that you can use your preferred email service provider, whether that's Privy or Klaviyo, making it incredibly versatile.
Mailsplash empowers freelancers, brands, and agencies to develop personalized and converting email campaigns at a fraction of the cost compared to traditional marketing agencies. From crafting compelling email copy to designing personalized templates, Mailsplash is the all-in-one solution that simplifies and accelerates the email creation process.
Try Mailsplash for free today and experience the difference for yourself.
Related Reading
Written by
Hi! I'm Dan Kwon, a growth hacker and digital innovator who first gained social proof by hitting a million social media followers at 17. I founded an AI writing tool startup, propelling it to $1M ARR and over a million users in just 3 months, leading to a successful exit. My specialty lies in creating viral brand identities and understanding Gen Z’s digital marketing landscape. I'm always ready to share practical, real-world insights in digital marketing.
