Table of Contents
- What Are Browse Abandonment Emails?
- Maximizing Sales with Browse Abandonment Emails
- AI-Powered Email Template Creation
- Browse Abandonment Vs Cart Abandonment
- Buying Intent
- Email Content
- Browse Abandonment email has more opens than abandoned cart emails
- About Mailsplash
- Benefits Of Browse Abandonment Flows
- Enhanced Customer Engagement
- Personalized Retargeting Campaigns
- Improved Customer Segmentation
- Data-Driven Insights for Marketing Strategy
- Enhancing Email Marketing with AI-Powered Templates
- Related Reading
- How To Create A Klaviyo Browse Abandonment Flow
- Monitoring the Viewed Product Metric
- Using a Pre-Built Browse Abandonment Flow
- Building Your Own Browse Abandonment Flow
- How To Show The Product Viewed In A Klaviyo Browse Abandonment Email
- Steps for Showing the Viewed Product in the Browse Abandonment Email
- Step 1. Drag an Image Block into Your Template
- Step 2. Add event.ImageURL to the Image Block's Dynamic Image or Placeholder Field
- Step 3. Drag a Text Block into Your Template and Add Product Information
- Step 4. Save Your Changes
- Step 5. Preview Your Email
- 4 Audience Segments To Target With Klaviyo Browse Abandonment Emails
- 1. Shoppers who have never purchased
- 2. One-time purchasers
- 3. Loyal customers
- 4. Shoppers who show repeated interest in the same product
- Mailsplash All-in-one Email Solution
- Best Practices For Sending Klaviyo Browse Abandonment Emails
- Add product image and description
- Send persuasive messaging
- Check the frequency of emails to avoid being pushy
- Add clear Call-to-Action
- Offer help or more education on the product
- Email Marketing with AI-Powered Templates
- Related Reading
- Create Fully-Built Stunning Email Templates That Convert With Mailsplash
- Related Reading
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If you want to boost your e-commerce sales and engage your customers in a more meaningful way, understanding how Klaviyo browse abandonment plays a vital role in your email marketing strategy is a savvy move. Klaviyo browse abandonment is a powerful tool that helps you re-engage with customers who have left your website without making a purchase. By using this feature, you can send automated, personalized emails that remind customers about the products they viewed and nudge them back into buying. Klaviyo browse abandonment can help you not only recover lost sales but also build stronger relationships with your customers. Klaviyo email marketing, a top player in the e-commerce industry, has proven to be successful in recovering sales and making customers feel valued.
What Are Browse Abandonment Emails?
Klaviyo tracks and identifies browse abandonment behavior by monitoring the interactions a shopper has with your store. When a shopper views a product but does not add it to their cart, this is considered a browse abandonment event. Klaviyo can then trigger an email to be sent to these individuals, reminding them of the product they are interested in and encouraging them to make a purchase.
Maximizing Sales with Browse Abandonment Emails
Browse abandonment emails are often overlooked but can be a great way to boost sales. According to Klaviyo data, browse abandonment emails have a 0.96% conversion rate—9.6x higher than the average email campaign. Sending browse abandonment emails shows that you are paying attention to your customers' needs and are willing to help them find what they are looking for.
AI-Powered Email Template Creation
Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting to personalized branded email template design.
Try our All-in-one Email Solution today for free.
Browse Abandonment Vs Cart Abandonment
When someone leaves an item in their cart, the most common next step is to send them an email nudging them to go ahead and complete the purchase. When someone simply browses a product and doesn’t actually add it to their cart, there are a lot of other ways to interpret their intentions.
Buying Intent
It's much harder to determine this person’s purchase intent. The basic assumption is that the person wasn’t interested enough to add the product to their cart. But what if they were? What if they were just doing research, or what if they planned to come back to it later?
Email Content
The abandoned cart email is much easier to craft. The shopper knows what they want to buy, and you know what they want to buy, so your email can be clear and direct. The browse abandonment email is a lot trickier. The shopper didn’t express much interest beyond clicking on a product. So your email needs to nudge them toward the next step (adding to cart) without pressuring them to buy.
Browse Abandonment email has more opens than abandoned cart emails
While abandoned cart automated emails earn even higher conversion rates than browse abandonment flows (3.55%), on average, browse abandonment flows tend to earn higher open rates than abandoned cart emails, which suggests they’re particularly good at piquing shopper intrigue.
About Mailsplash
Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.
Try our All-in-one Email Solution today for free.
Benefits Of Browse Abandonment Flows
Sending browse abandonment flows or emails allow businesses to seize opportunities to convert casual browsers into paying customers. By reminding visitors of products they showed interest in, businesses can prompt them to make a purchase, thus increasing sales.
Enhanced Customer Engagement
By sending personalized browse abandonment emails, businesses can engage with their audience in a more meaningful way. This personal touch can help build relationships with customers, leading to greater satisfaction and loyalty.
Personalized Retargeting Campaigns
Browse abandonment emails can be personalized based on the specific products or categories that a visitor viewed. By tailoring these messages to the individual’s interests, businesses can increase the chances of conversion.
Improved Customer Segmentation
Analyzing the behavior of visitors who abandon their browsing can provide valuable insights into customer preferences and purchasing intent. By segmenting customers based on these signals, businesses can deliver more targeted marketing messages.
Data-Driven Insights for Marketing Strategy
By tracking how visitors interact with browse abandonment emails, businesses can gain valuable data on the effectiveness of their messaging. This data can be used to refine marketing strategies and improve future campaigns.
Enhancing Email Marketing with AI-Powered Templates
Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting to personalized branded email template design.
Try our All-in-one Email Solution today for free.
Related Reading
How To Create A Klaviyo Browse Abandonment Flow
To set up browse abandonment flows in Klaviyo, the first step is to configure viewed product tracking. This involves enabling the Viewed Product tracking on your website, which is essential for triggering the flows. For Shopify stores, the tracking is enabled through Klaviyo's app embed in Shopify. In the case of BigCommerce stores, the Setup Wizard prompts you to add two tracking code snippets during integration. For Magento stores, all that's required is to download the latest extension.
Monitoring the Viewed Product Metric
After enabling viewed product tracking, monitoring the metric is crucial. Klaviyo identifies a site visitor through clicks on Klaviyo emails or opt-ins through Klaviyo forms. To check this metric, navigate to the dashboard, click on the Activity Feed tab, and filter for the Viewed Product metric.
Using a Pre-Built Browse Abandonment Flow
Klaviyo provides pre-built browse abandonment flows for Shopify, BigCommerce, and Magento stores. To access these pre-built flows, go to the Flows tab, click Browse Ideas, and filter by "browse abandonment" to choose the flow that suits your needs.
Building Your Own Browse Abandonment Flow
While using pre-built flows is recommended for smooth operations, you can also create a browse abandonment flow from scratch. To do this, navigate to the Flows tab, click Create Flow, and choose to create from scratch. Select the Metric triggering the flow as Viewed Product, and set up flow filters to meet specific criteria. You can add time delays, splits, and personalized communications to cater to different customer groups. Additional emails, SMS, time delays, and splits can be included as needed in the flow setup.
How To Show The Product Viewed In A Klaviyo Browse Abandonment Email
When customers receive an email reminding them of the items they are browsing, you want to make sure they recognize the products immediately. One of the best ways to do this is by including an image of the product in your email template. By including the image in the email, you give the visitor a visual cue that triggers their memory of the product they were browsing, which can increase the likelihood they will return to make a purchase.
Steps for Showing the Viewed Product in the Browse Abandonment Email
Step 1. Drag an Image Block into Your Template
Once you are in the Klaviyo dashboard, navigate to the email templates section and create a new email template. Drag an image block from the content panel into your email template's design section.
Step 2. Add event.ImageURL to the Image Block's Dynamic Image or Placeholder Field
After you drag the image block into your template, you need to add event.ImageURL to the dynamic image or placeholder field within the image block. This code will dynamically pull the image URL associated with the product the visitor viewed.
Step 3. Drag a Text Block into Your Template and Add Product Information
Now, drag a text block into your template and add the following tags to dynamically populate the product's name, price, and URL within the email:
- {{ event.Name }}: This tag will insert the product's name into the email template.
- {{ event.Price }}: This tag will insert the product's price into the email template.
- {{ event.URL }}: Use this tag in any URL or link URL field that directs the visitor to the product page.
Step 4. Save Your Changes
After you've added the necessary codes and blocks, save your changes to ensure your updates are stored correctly.
Step 5. Preview Your Email
Once you've saved your changes, preview your email template to ensure the dynamic product data populates into the placeholder variables correctly. When you preview the email, you should see the name, price, and image of the product the visitor viewed dynamically populate in the email template.
4 Audience Segments To Target With Klaviyo Browse Abandonment Emails
1. Shoppers who have never purchased
These potential customers have shown interest in your products but have not yet made a purchase. They may be hesitant due to various reasons such as trust, price, or not finding the right product. To convert them, highlight your company's USP, include customer reviews, and provide a discount code for their first purchase.
2. One-time purchasers
One-time purchasers need to be reminded of your brand to ensure their long-term loyalty. Send them an email featuring similar products or accessories to what they purchased or offer a discount to encourage them to make a second purchase. This segment already knows and trusts your brand, so capitalize on this by offering exclusive deals.
3. Loyal customers
Loyal customers appreciate exclusive treatments. Send them emails with early access to new products, VIP sales, or personalized recommendations based on their browsing behavior. Reward their loyalty with special promotions and let them know that you appreciate their ongoing support.
4. Shoppers who show repeated interest in the same product
This segment is interested in a specific product but may need a nudge to complete the purchase. Send them a browse abandonment email with limited-time offers or product bundles. Highlight the benefits of the product, share customer reviews, and address any potential concerns they may have.
Mailsplash All-in-one Email Solution
Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting to personalized branded email template design.
Try our All-in-one Email Solution today for free.
Best Practices For Sending Klaviyo Browse Abandonment Emails
To make sure my browse abandonment email is successful, I need to time it right. Sending it too soon after a customer leaves your site could be seen as intrusive and too late could make the customer forget about the product. It's crucial to time when you send a browse abandonment email just right, so it doesn't come off as pushy but also isn't too late!
Add product image and description
Most people are visual learners like I am, so I need to make sure I include a product image in my email and also include a short product description in the content of my email. This will remind the customer of what they were looking at and what they may be interested in buying. It's crucial to include these elements in my email, so I can make sure my customer remembers what they were looking at.
Send persuasive messaging
I should craft my messaging in a way that reminds the customer of the value of the product they are looking at and why they should buy it. I need to make sure I'm persuasive in my messaging so my customer knows why they want the product. This is so crucial to make sure my email is effective and actually convinces my customer to purchase.
Check the frequency of emails to avoid being pushy
I should also make sure I check the frequency of my emails to avoid being too pushy. I don't want to make my customers feel overwhelmed with emails and back off, so it's crucial to check how many emails I'm sending. I have to make sure I'm sending just the right amount, so my customer doesn’t feel bombarded with emails.
Add clear Call-to-Action
I should also add a clear Call-to-Action in my email. I need to make sure to give my customers a clear action that they can take after they've read my email. It's crucial to add a clear so my customer knows what to do after they read my email.
Offer help or more education on the product
It's crucial to offer help or more education on the product. If my customer has questions, I should give them ways to find out more information or to contact me. This is important to make sure my customer feels supported and know they can reach out if they have questions or concerns. It's crucial to make sure my customer has all the information they need to feel comfortable making a purchase.
Email Marketing with AI-Powered Templates
Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting to personalized branded email template design.
Try our All-in-one Email Solution today for free.
Related Reading
Create Fully-Built Stunning Email Templates That Convert With Mailsplash
Mailsplash is the perfect tool for creating aesthetically pleasing and high-converting emails. It allows users to design and create emails, both campaigns and flows, in a matter of minutes. With Mailsplash, users can send these emails using popular email service providers such as Klaviyo and Mailchimp.
The tool leverages AI technology to help users craft personalized and branded email templates efficiently. Mailsplash is ideal for freelancers, brands, and agencies looking to create personalized and converting email campaigns at a lower cost compared to tr
additional marketing agencies.
With Mailsplash, users can access an all-in-one email solution and design campaigns that resonate with their target audience.
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Written by
Hello, I'm Saif Akram, founder of MonetizeMail, an innovative email marketing agency. We're proud partners with Klaviyo and Customer.io, specializing in boosting MRR and reducing customer churn. Our agency has scaled over 50 brands, generating over $18M in revenue. With proven expertise in enhancing engagement and driving sales, I'm passionate about transforming businesses through effective email marketing strategies.
