Best Practices And Implementation Tips For Klaviyo Sunset Flow

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Unlock the potential of your email marketing strategy with the powerful Klaviyo Sunset Flow feature. By integrating Klaviyo email, you can take advantage of this game-changing tool that can significantly impact your customer engagement and business success. Upgrade your email campaigns with personalized, timely messages that align with your customers' unique preferences and behaviors. Craft compelling email sequences that speak to your audience and drive conversions, leading to long-lasting customer relationships and improved ROI. Dive into this blog to learn more about how Klaviyo Sunset Flow can take your email marketing efforts to the next level.

What Is A Sunset Flow?

Sunset Flows is a powerful tool for managing unengaged email subscribers. The primary goal of Sunset Flows is to initiate a 'last-ditch effort' to win back the business of unengaged subscribers or re-engage them before deleting or suppressing anyone who remains unresponsive. Utilizing Sunset Flows in this manner helps maintain a clean list by preventing the sender from sending emails to unengaged subscribers that can potentially harm their email deliverability. This way, the sender can focus on engaging with recipients who are genuinely interested in their offerings, leading to improved email open rates and click-through rates.

Using Sunset Flows as a Last-Ditch Effort

As a sender, you can utilize Sunset Flows as a last-ditch effort to win back unengaged subscribers by creating strategic email content that aims to rekindle their interest. By sending targeted messages with special offers, personalized recommendations, or reminders of the value you offer, you may compel some of these unengaged subscribers to re-engage with your brand.

Those who remain unresponsive can be suppressed or deleted from subsequent email campaigns to maintain a clean email list. By weeding out unengaged subscribers, you can ensure that your future marketing efforts are directed toward an audience that is genuinely interested in engaging with your brand.

The Role of Sunset Flows in Maintaining a Clean List

Regularly cleaning your email list by removing unengaged subscribers is critical to maintaining a healthy sender reputation and avoiding potential deliverability issues. Sending emails to unengaged subscribers can negatively impact your sender score and increase the likelihood of your emails being flagged as spam.

By using Sunset Flows to identify and re-engage unresponsive subscribers before removing them from your list, you can optimize your email deliverability and ensure that your messages reach the inboxes of engaged recipients.

Efficient Email Campaign Creation

Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at a lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.

Try our All-in-one Email Solution today for free.

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Why Are Sunset Email Flows Important In Email Marketing?

Managing inactive subscribers is crucial in email marketing. By implementing Sunset Flow, we can improve email KPIs, which are essential in measuring email success. This flow can help boost open rates, click-through rates, and overall conversation rates by either re-engaging subscribers or identifying inactive ones for removal.

Improving Email Deliverability with Sunset Flow

Sunset Flow can boost email deliverability by emphasizing engagement metrics. Email-sending platforms are more likely to recognize your emails as relevant and not spam when these metrics are high. As a result, removing or re-engaging inactive subscribers can significantly enhance email deliverability.

Reducing Cost with Sunset Flow

Most email-sending platforms, including Klaviyo, charge per contact. Sending emails to inactive subscribers can compromise ROI. Using Sunset Flow can lead to significant cost savings by removing or re-engaging these subscribers.

Mailsplash: All-in-one Email Solution

Mailsplash is an AI-powered tool offering stunning email templates that convert. Design and create emails, including campaigns and flows, within minutes.

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Create A Sunset Flow For Inactive Email Subscribers

For our brand, an inactive subscriber is someone who hasn’t opened or clicked any of our campaigns in the last 12 months.

Determining the timeframe for inactivity largely depends on our campaign frequency. For us, since we send out two campaigns per month, we consider a subscriber inactive after six months or six unopened emails.

Creating Segments for Targeting and Personalization

To better target and send more personalized emails, we create two segments. One segment is for subscribers who haven’t opened our campaigns for at least six months and have never made a purchase. The other segment includes subscribers who made a purchase over 12 months ago.

Crafting a Sunset Flow for Inactive Subscribers

Our sunset flow gives inactive subscribers a final chance to re-engage with us. Only after this last attempt at re-engagement do we consider letting them go, knowing that we exhausted all efforts to pull them back in.

All-in-one Email Solution

Mailsplash is an AI-powered tool that enables you to create stunning email templates that convert. Design and create converting emails in minutes, whether it's campaigns, flows, or anything else. Send with any email service provider, and enjoy lower costs than traditional marketing agencies.

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How To Create A Klaviyo Sunset Segment

To create a sunset segment in Klaviyo, follow these simple steps:

From your Klaviyo dashboard, click Lists & Segments in the left-hand navigation. Then, click Create List/Segment.

Choose Segment. Then on the next page, name the segment.

Define your segment by adding filters that suit your definition of inactive subscribers. Filters could include whether someone has bought from you in a specified number of days or whether someone hasn't opened your email for a period of time.

When you’re finished, click the Create Segment blue box.

Mailsplash - All-in-one Email Solution

Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.

Try our All-in-one Email Solution today for free.

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How To Set Up A Klaviyo Sunset Flow

After setting up your sunset segment, you will need to build a flow that is triggered by being added to your sunset segment. Klaviyo recommends using a pre-built sunset flow from the flows library.

Navigate to the Flows tab

Click Create Flow to view the flows library

In the search bar, search for "sunset" to see Klaviyo's pre-built sunset flow

Click on the pre-built "sunset unengaged subscribers" flow

In the trigger dropdown, select your sunset segment

Click Create Flow at the bottom of the modal

Customize the message content to match your brand

Revolutionizing Email Marketing

Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.

Try our All-in-one Email Solution today for free.

Best Practices For Setting Up And Sending Klaviyo Sunset Flow

Personalization is key when it comes to email marketing. With sunrise flows, you want to send out the email from a personal email address instead of a generic company one. This makes you seem more approachable and genuine, rather than just another company sending out generic emails. Using tags like {{ first_name }} in your emails also makes the customer feel like you took the time to reach out to them personally. It creates a more human touch to the communication instead of a robotic feel.

Keep it Short and Sweet

Sometimes less is more. Keep your flow limited to just 3 emails. This will help you get your message across without overwhelming the subscriber with constant emails. Be sure to include at least one email that is text-based. It can be from the CEO or a higher-up, asking them to update their preferences. This can create a real and authentic connection with the subscriber and show that you value their time and feedback.

Offering Value

Incentives can be a great way to encourage subscribers to take action. These could be in the form of discounts, free trials, or exclusive access. Make sure the incentive is enticing enough for the customer to want to know more. This is a great way to keep the customer engaged and wanting to learn more about your company and its services.

Update Preferences

Customers like to have choices and feel in control of what they receive in their inbox. Make it clear that customers can choose the type of content they get and how often they receive it. This way, the customer sees what they like and none of what they don't. It's a win-win situation that keeps the customer engaged and subscribed.

Generates Urgency

Creating a sense of urgency or FOMO in emails can encourage customers to act quickly. Highlight the incentive's limited availability or the offer's expiry date. Phrases like "limited time offer" or "act now" can create a sense of urgency and push the customer to act quickly. This can increase the chances of the customer taking action and engaging with your company.

Make Unsubscribing Easy

Not every subscriber will be converted, and that's okay. Make unsubscribing easy for those who choose to opt-out. This will help keep your email list healthy and ensure that the people who receive your emails are engaged and interested. Include an unsubscribe option in the emails, making it clear and easy for the customer to opt-out if they choose to.

Create Fully-Built Stunning Email Templates That Convert With Mailsplash

Mailsplash is an AI-powered tool that leverages cutting-edge technology to help users create visually appealing and high-converting email templates in just a matter of minutes. In the field of Klaviyo Sunset Flow, Mailsplash is recommended for individuals, companies, and agencies that are looking to streamline their email marketing efforts and achieve maximum engagement with their target audience.

By using Mailsplash, users can design and create personalized, branded email campaigns that are proven to drive conversions without breaking the bank. Mailsplash can be easily integrated with popular email service providers like Mailchimp and Klaviyo, making it a versatile tool for all your email marketing needs.

Give Mailsplash a try today and experience firsthand the power of AI in revolutionizing your email marketing strategy.