Complete Guide On Deciding Between Omnisend Vs Klaviyo In 2024

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In the realm of email marketing platforms, the battle between Omnisend vs Klaviyo reigns supreme. Businesses seeking to optimize their email campaigns are faced with the tough decision of choosing between these two industry giants. Whether you're drawn to the automation capabilities of Omnisend or the advanced segmentation features of Klaviyo Email, this blog will delve into the nuances of these platforms to help you make an informed choice for your marketing strategy.

What Is Klaviyo?

Klaviyo is a robust marketing platform tailored for eCommerce businesses seeking to elevate their marketing strategies through cutting-edge email and SMS automation. With a focus on personalized marketing, revenue growth, omnichannel integration, customer data consolidation, and ease of use, Klaviyo stands out as a vital tool in the competitive eCommerce landscape.

Personalized Marketing

Klaviyo empowers businesses to craft and deliver highly personalized email and SMS messages, leveraging customer interactions to drive engagement and sales.

Revenue Growth

By harnessing behavior-triggered email and SMS automations, businesses can witness a surge in revenue, elevate customer lifetime value, and optimize return on investment.

Omnichannel Integration

Klaviyo seamlessly integrates across multiple channels like email, SMS, mobile push, and reviews, facilitating a cohesive and immersive customer experience that resonates with modern shoppers.

Customer Data Consolidation

Centralizing customer data on the platform enables real-time segmentation and hyper-personalization, leveraging AI to enhance messaging efficiency and effectiveness.

Ease of Use

With a user-friendly interface trusted by over 135,000 companies, Klaviyo caters to brands of all sizes and expertise levels, making it a versatile and accessible marketing solution for eCommerce businesses.

Mailsplash's AI-Powered Conversion Magic

Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at a lower cost than traditional marketing agencies, from email copywriting to personalized branded email template design.

Try our All-in-one Email Solution today for free.

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What Is Omnisend?

Omnisend is an ecommerce email marketing and SMS platform designed to help businesses engage with their customers effectively. It offers integrated email and SMS campaigns that are fully customizable, allowing businesses to engage with their customers across multiple channels. With pre-built automations for various marketing strategies like welcome series, abandoned cart recovery, and post-purchase campaigns, Omnisend empowers businesses to drive sales on autopilot through personalized messages.

The platform's mission is to make marketing relevant by sending personalized messages to the right audience at the right time through the right channel, enhancing customer engagement and driving better results. Omnisend seamlessly integrates with hundreds of ecommerce tools, offering businesses the flexibility to connect with other applications and services easily.

All-in-one Email Solution

Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.

Try our All-in-one Email Solution today for free.

Complete Guide On Deciding Between Omnisend Vs Klaviyo In 2024

When it comes to user experience, Klaviyo shines with its customizable forms, A/B testing capabilities, and intuitive interface. These features allow users to create engaging campaigns and optimize their strategies easily. On the other hand, Omnisend offers a broad feature set but falls short in terms of user-friendliness, with some users reporting that the interface could be more intuitive.

Support and Customer Service

Klaviyo's customer support has been a point of contention for some users, with complaints about slow response times. In contrast, Omnisend provides 24/7 customer support, ensuring that users have access to assistance whenever they need it. This responsive support team can be a crucial factor for businesses looking for reliable assistance.

Pricing and Plans

When it comes to pricing, Klaviyo offers both free and premium plans. While the platform provides extensive third-party integrations, responsive email templates, and list segmentation capabilities, some users find the pricing relatively expensive. On the other hand, Omnisend offers competitive pricing starting from a free plan for smaller businesses and scaling up based on the number of contacts. This affordability can be a significant advantage for businesses looking to maximize their ROI.

Feature Set and Integration

Both Klaviyo and Omnisend offer a range of features such as email marketing, automation workflows, and list segmentation. Klaviyo has a more extensive third-party integration ecosystem, allowing users to connect with a variety of tools and platforms seamlessly. Omnisend, while providing one-click integration with major eCommerce platforms, may lack integration with some key tools like Google Analytics and certain CRM software.

Choosing the Right Platform

The decision between Omnisend and Klaviyo will depend on your specific business needs and priorities. If you value a user-friendly interface, responsive customer support, and competitive pricing, Omnisend may be the better choice for your ecommerce business. On the other hand, if you prioritize extensive integrations, customizable forms, and A/B testing capabilities, Klaviyo could be the ideal solution for your marketing efforts.

Transform Your Email Marketing with AI-Powered Brilliance

Ready to revolutionize your email marketing campaigns? Elevate your strategy with Mailsplash, the AI-powered All-in-one Email Solution to create stunning, high-converting email templates in minutes. Try it for free today and experience the power of personalized, branded email campaigns that drive results like never before.

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Complete Step-by-Step Guide On How To Use Mailsplash’s All-in-one AI Email Solution

Getting Started: Uploading Brands and Products

Before you can generate an email, you’ll need to upload a brand and product.

Navigate to the “Brands” tab and select “Add a Brand”. Once you’ve defined the brand’s name, logo(s), font(s), and color(s), you can upload your product(s).

You can do so by simply pasting in the product link, which will auto-populate the product description, name, and images, as seen below. Now you’re ready to design and write stunning emails with Mailsplash.

Design & Write Emails with Mailsplash: A Guide

Generate with AI

Not sure where to start? From your dashboard, click “Generate with AI” to get to ideating. Simply select the brand(s) and product(s) you’ve uploaded and describe the email you’re looking for (e.g. an email campaign promoting new pants on sale for 25% off). You can even define the design style you’re looking for!

If you’re feeling like a pro, click “Advanced Setup” to get more detailed access to other parameters such as your target audience, the type of email, and so on. Once you’re happy, click generate and watch the magic happen! In 30 seconds or less, you’ll have a email custom-tailored to your input.

Start from Template

Already know what kind of email you’re looking to create? You can then click “Start from Template” and browse through our gallery of templates, curated for the most common use cases. We currently support 21 templates for 7 different categories, but will be continuing to update this based on your feedback! Once you select an email type, you’ll be prompted to select a brand and product and be taken straight to the builder.

Sending Emails: Integrate with Any ESP

When exporting your email generation, you’ll be able to integrate with Klaviyo by inputting your API key. It’s as simple as that. We’re working on adding support for other major ESPs!

Now you should be well-equipped to save time and money on your email marketing.

Still confused? Have feedback? Let us know by sending us an email.

Create Fully-Built Stunning Email Templates That Convert With Mailsplash

Mailsplash, an AI-powered tool, revolutionizes email marketing by offering a seamless solution to create stunning and high-converting email templates effortlessly. With Mailsplash, freelancers, brands, and agencies can now craft personalized and branded email campaigns in a matter of minutes, eliminating the need for costly traditional marketing agencies.

By providing a user-friendly interface for email copywriting and personalized template design, Mailsplash empowers users to elevate their email marketing game without breaking the bank. Whether it's crafting engaging campaigns or setting up automated flows, Mailsplash seamlessly integrates with popular email service providers like Mailchimp, Klaviyo, and more, ensuring flexibility and ease of use.

Experience the convenience and efficiency of Mailsplash today for free, and witness a new era of personalized, high-converting email marketing campaigns.