A Step-By-Step Guide On How To Send A Test Email In Klaviyo (2024)

Learn how to send test emails in Klaviyo with ease using this guide. Perfect for those new to email marketing or the Klaviyo platform.

A Step-By-Step Guide On How To Send A Test Email In Klaviyo (2024)
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Want to learn how to send a test email in Klaviyo to ensure your emails look perfect before you send them out to your list? In this blog, we’ll walk you through the process so you can avoid issues like broken links or incorrect formatting in your Klaviyo email campaigns. Learn how to make sure your emails look perfect every time!

Why Send A Test Email With Klaviyo?

How To Send A Test Email In Klaviyo
How To Send A Test Email In Klaviyo
Previewing and sending test emails before deploying them to a large group of subscribers is essential to ensure the email’s quality and troubleshooting issues. The process helps to safeguard brand image and reputation, as it ensures that there are no mistakes or issues with the email before it is sent out publicly. It also allows you to see exactly how your audience will receive the final email you send them.

Preview and Testing Options

Klaviyo offers various options to preview and test how your email will look when sent live, including the ability to preview in Klaviyo, send a preview email, send a live campaign to a preview list, and test your email with a third-party tool. The platform also aids in determining how an email will render differently on various email platforms, depending on how the HTML code is read.

Third-Party Email Testing for Cross-Platform Compatibility

Using a third-party testing tool can help in testing how your email will look across different email clients and devices. This insight provides a clue about how to set up emails, although it may not be possible to optimize your email for every email client. By understanding how your email will render with each email client, you can make necessary adjustments to improve overall performance.

Mailsplash: All-in-one Email Solution

Mailsplash is an AI-powered tool that enables the rapid creation of personalized and converting email campaigns. The tool helps in designing and creating stunning/converting emails, including campaigns, flows, and more, in just minutes. Mailsplash allows users to send emails with any email service provider, such as Mailchimp or Klaviyo, making it an ideal solution for freelancers, brands, and agencies looking to create personalized, converting email campaigns at a lower cost than traditional marketing agencies.
Try the All-in-one Email Solution for free today.

How To Preview An Email In Klaviyo And Send A Test Email To Your Inbox

How To Send A Test Email In Klaviyo
How To Send A Test Email In Klaviyo

How to Preview and Send a Test Email in Klaviyo

  • Click Preview and test from the template editor.
  • Click Search for a profile and enter the email of a profile that includes the variable you’d like to add.
  • Preview the message in Klaviyo’s previewer or click Send Test to send a test to your inbox.
  • Click Done to return to the editor.

Previewing an Event-Triggered Flow Email in Klaviyo

  • Click Preview and test from the template editor.
  • Under Preview data source, click Event.
  • Select an event from the dropdown.
  • If needed, use the arrows to the right of Previewing with recent event: to preview different instances of the event.
  • Preview the message in Klaviyo’s previewer or click Send Test to send a test to your inbox.
  • Click Done to return to the editor.
While previewing the email in Klaviyo’s preview modal, you have a few previewing options:

Desktop/Mobile

Toggle between desktop and mobile views of your message.

Preview data source

Choose between previewing with Profile data (for emails sent as campaigns or list-, segment-, or date-triggered flows) or Event data (for metric-triggered flows).

Send Test

Use this button to send an email to your own inbox.
By sending a preview email, you can test how an email will render when viewed in your own inbox. Note that certain elements like message variables and dynamic coupons may not render in previews. Klaviyo won't apply Google Analytics tracking variables or click tracking to links in a preview email. You can send previews to multiple email addresses by separating the addresses with a comma.

Streamlined Email Campaign Creation with Mailsplash

Mailsplash is an AI-powered tool that enables the rapid creation of personalized and converting email campaigns. The tool helps in designing and creating stunning/converting emails, including campaigns, flows, and more, in just minutes. Mailsplash allows users to send emails with any email service provider, such as Mailchimp or Klaviyo, making it an ideal solution for freelancers, brands, and agencies looking to create personalized, converting email campaigns at a lower cost than traditional marketing agencies.
Try the All-in-one Email Solution for free today.

How To Send A Test Email In Klaviyo: Sending A Live Campaign To A Preview List

How To Send A Test Email In Klaviyo
How To Send A Test Email In Klaviyo

1. Create a New List

Create a new list titled "Preview" or something similar, and add yourself or relevant team members using the Quick Add button.

2. Save Your Email as a Template

Ensure that your email is saved as a template if you didn't design it directly in the Email Templates tab.

3. Create a New Campaign

Navigate to Campaigns and click on Create Campaign. Give your campaign a name and choose your preview list under Send to.

4. Configure Message Details

Set your subject line and from address, then navigate to Drag and Drop > My Templates. Choose the template you want to preview.

5. Review and Send

Click Continue to Review > Schedule and Send.
When you send a preview email, Klaviyo will not render live links and dynamic coupons. To test how these will appear and function in your email, it's recommended to send a live test email.
The email you receive through sending a live campaign to your preview list will contain live links and provide an accurate preview of what your contacts will see when they receive the message.

MailSplash: All-in-one Email Solution

Mailsplash is an AI-powered tool that enables the rapid creation of personalized and converting email campaigns. The tool helps in designing and creating stunning/converting emails, including campaigns, flows, and more, in just minutes. Mailsplash allows users to send emails with any email service provider, such as Mailchimp or Klaviyo, making it an ideal solution for freelancers, brands, and agencies looking to create personalized, converting email campaigns at a lower cost than traditional marketing agencies.
Try the All-in-one Email Solution for free today.

How To Send A Test Email In Klaviyo: Testing With A Third-Party Tool

How To Send A Test Email In Klaviyo
How To Send A Test Email In Klaviyo
If you are concerned about how your email design will render across different email clients and devices, using a third-party email testing tool can help.

Exploring Email Testing Tools

One of the popular tools used for this purpose is Litmus, which offers a free trial and several monthly paid plans. You can explore various free alternatives that allow you to test and preview how your emails will look when viewed by recipients using different email clients and devices. While it may not always be possible to optimize an email design for all email clients and devices, understanding the differences in how emails render can be useful as you test different variations.

Enhancing Email Accessibility and Engagement Through Mobile Optimization

Mobile optimization, for instance, relies on media queries, which are fully supported by Apple Mail for Android and iOS and Samsung Email for Android, and partially supported by Gmail for iOS and Android and other mobile email apps. These tools can help you ensure that your emails will render properly across different devices and email clients, helping you reach the widest possible audience and improve engagement with your emails.

Complete Step-by-Step Guide On How To Use Mailsplash’s All-in-one AI Email Solution

Getting Started: Uploading Brands and Products

Before you can generate an email, you’ll need to upload a brand and product.
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Navigate to the “Brands” tab and select “Add a Brand”. Once you’ve defined the brand’s name, logo(s), font(s), and color(s), you can upload your product(s).
You can do so by simply pasting in the product link, which will auto-populate the product description, name, and images, as seen below. Now you’re ready to design and write stunning emails with Mailsplash.

Design & Write Emails with Mailsplash: A Guide

Generate with AI

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Not sure where to start? From your dashboard, click “Generate with AI” to get to ideating. Simply select the brand(s) and product(s) you’ve uploaded and describe the email you’re looking for (e.g. an email campaign promoting new pants on sale for 25% off). You can even define the design style you’re looking for!
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If you’re feeling like a pro, click “Advanced Setup” to get more detailed access to other parameters such as your target audience, the type of email, and so on. Once you’re happy, click generate and watch the magic happen! In 30 seconds or less, you’ll have a email custom-tailored to your input.
 

Start from Template

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Already know what kind of email you’re looking to create? You can then click “Start from Template” and browse through our gallery of templates, curated for the most common use cases. We currently support 21 templates for 7 different categories, but will be continuing to update this based on your feedback! Once you select an email type, you’ll be prompted to select a brand and product and be taken straight to the builder.

Sending Emails: Integrate with Any ESP

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When exporting your email generation, you’ll be able to integrate with Klaviyo by inputting your API key. It’s as simple as that. We’re working on adding support for other major ESPs!
Now you should be well-equipped to save time and money on your email marketing.
Still confused? Have feedback? Let us know by sending us an email.

Best Practices To Follow While Sending A Test Email In Klaviyo

How To Send A Test Email In Klaviyo
How To Send A Test Email In Klaviyo

Check Your Content

I cannot stress enough the importance of proofreading your content before sending out a test email. Your copy is the essence of your message, and if it's riddled with errors - be they grammatical, typing, or logical - your readers might not take you seriously. In fact, poor copy can tarnish your brand's reputation. So, before hitting send, make sure your content is top-notch.

Never Skip The Preview Tool

If you're serious about getting your email just right, then you must never, ever skip the preview option. This tool provides a snapshot of what your email will look like in your reader's inbox. You can check on the layout, image rendering, and more. This is key for making any necessary tweaks and streamlining your testing process.

Get Onboard As Many Testing Volunteers As You Can

Sure, you and your team may think you've created the perfect email. But don't just take your word for it! Recruit friends, family, and anyone else who can offer feedback. They'll provide fresh eyes and opinions from a reader's perspective. You can't always predict what your subscribers will like, so listen to those outside your team.

Test Across All The Major Email Clients

Every email client has its own set of quirks when it comes to rendering emails. So, testing your email across multiple email clients is crucial. Don't assume that if it looks good in one client, it will be the same across the board. You don't want to discover after you hit send that your email looks wonky on some devices. So, make sure to test it across the most popular email clients out there.

Create Fully-Built Stunning Email Templates That Convert With Mailsplash

Mailsplash is an AI-powered tool that allows you to create visually stunning, high-converting email templates in just minutes. With Mailsplash, you can effortlessly design and generate email campaigns and flows that are guaranteed to capture your audience's attention and drive engagement. Whether you are a freelancer, brand, or agency, Mailsplash enables you to rapidly produce personalized and converting email campaigns at a fraction of the cost of traditional marketing agencies.
From crafting compelling email copy to designing personalized branded email templates, Mailsplash has you covered. Plus, you can seamlessly send your perfected emails using any email service provider, such as Klaviyo or Mailchimp.
Give our all-in-one email solution a try for free today and experience the power of Mailsplash for yourself.

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Daniel Kwon

Written by

Daniel Kwon

Hi! I'm Dan Kwon, a growth hacker and digital innovator who first gained social proof by hitting a million social media followers at 17. I founded an AI writing tool startup, propelling it to $1M ARR and over a million users in just 3 months, leading to a successful exit. My specialty lies in creating viral brand identities and understanding Gen Z’s digital marketing landscape. I'm always ready to share practical, real-world insights in digital marketing.

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