Table of Contents
- Why Choose Email Marketing As Part Of Your Marketing Channels
- Introducing Klaviyo and Drip
- All-in-one Email Solution
- What Is Klaviyo? Key Features
- Klaviyo’s Focus on Assisting E-commerce Brands with Better Segmentation and Targeting to Boost Sales
- Multiple Channels for E-commerce Businesses to Push Sales and Overall Growth
- Key Features of Klaviyo
- Data-Driven Campaigns
- Integrations
- Dynamic Personalization
- All-in-one Email Solution
- What Is Drip? Key Features
- All-in-one Email Solution
- Related Reading
- Klaviyo Vs Drip: Feature Comparison
- Integrations
- Modern Email Templates and Editor
- Personalization and Smart Segmentation
- Marketing Automation Features
- A/B Testing
- Analytics
- Rapid Email Campaign Creation
- Related Reading
- Klaviyo Vs Drip: Pricing Comparison
- Complete Step-by-Step Guide On How To Use Mailsplash’s All-in-one AI Email Solution
- Getting Started: Uploading Brands and Products
- Design & Write Emails with Mailsplash: A Guide
- Generate with AI
- Start from Template
- Sending Emails: Integrate with Any ESP
- Klaviyo Vs Drip: Pros And Cons
- Klaviyo Pros
- Integrations with Other Platforms
- Advanced Segmentation and Automation Capabilities
- Klaviyo Cons
- No Inbuilt Landing Page Builder
- SMS Credits Roll Over
- Steep for Newcomers
- Drip Pros
- Opt-in Form Options
- Responsive Email Design
- Drip Cons
- Less Advanced Segmentation
- No Free Plan
- All-in-one Email Solution
- Deciding On The Ideal Platform For Your Ecommerce Between Klaviyo Vs Drip
- Create Fully-Built Stunning Email Templates That Convert With Mailsplash
- Related Reading
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Are you torn between Klaviyo and Drip? In our blog, we dive deeper into Klaviyo Vs Drip, offering everything you need to know to make an informed decision. We will explore which platform is better suited for your email marketing needs, including details about Klaviyo email. Let's take a closer look at the features, pricing, functionality, and much more for both Klaviyo and Drip. Stick around to make an informed decision so you can power-up your marketing strategy.
Why Choose Email Marketing As Part Of Your Marketing Channels
Email marketing has been a vital tool for businesses and marketing teams for decades. It provides businesses with a direct line of communication with their customers, allowing them to send targeted, personalized messages to them. When executed well, email marketing has the potential for an ROI of $42 for every $1 spent.
Email marketing campaigns can be tailored to each customer’s preferences and interests. This personalization can help businesses build stronger relationships with their customers and increase brand loyalty. Email campaigns can be used to promote products, announce sales, or offer exclusive discounts to subscribers. By sending targeted messages to subscribers, one can increase their chances of generating sales.
Introducing Klaviyo and Drip
Klaviyo and Drip are popular ecommerce email marketing solutions that have helped several ecommerce businesses reach more customers, get more sales, and boost their bottom line. Klaviyo offers email marketing automation, analytics to track the performance of the campaigns, and tools to segment email lists based on customer's behavior and preferences.
Drip email marketing automation platform offers a wide range of services, including email campaigns and broadcasts, marketing automation workflows, CRM and sales pipelines, and SMS marketing. Both solutions have specific features and functionalities that cater to different ecommerce businesses' needs.
All-in-one Email Solution
Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Drip, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.
Try our All-in-one Email Solution today for free.
What Is Klaviyo? Key Features
Klaviyo’s Focus on Assisting E-commerce Brands with Better Segmentation and Targeting to Boost Sales
One of Klaviyo’s standout features is its focus on assisting e-commerce brands and stores with better segmentation and targeting to boost sales. This is particularly crucial as Klaviyo is considered a leading player in the email marketing game. The platform offers marketing automation tools powered by data to help users make informed decisions. Klaviyo also offers features for developing and overseeing personalized and automated email marketing campaigns.
Multiple Channels for E-commerce Businesses to Push Sales and Overall Growth
Klaviyo offers e-commerce businesses multiple channels that they can use to push their sales and overall business growth. These channels include push notifications, email, SMS, and product evaluations. By utilizing these channels effectively, e-commerce brands can expand their reach and engage with customers more efficiently.
Key Features of Klaviyo
Data-Driven Campaigns
Klaviyo’s strength lies in its ability to analyze customer data and provide insights that drive effective campaigns. It tracks purchase history, behavior, and interactions to tailor messages and product recommendations to individual customers. This level of personalization can significantly boost engagement and conversion rates.
Integrations
Klaviyo offers seamless integrations with various eCommerce platforms, including Shopify, Magento, and WooCommerce. This ensures smooth data synchronization and enhances the accuracy of customer profiles. By integrating with these popular platforms, Klaviyo makes it easier for e-commerce brands to leverage its robust marketing automation tools.
Dynamic Personalization
Another key feature of Klaviyo is dynamic personalization. The platform enables dynamic content within emails, allowing users to personalize emails with real-time data such as product recommendations and countdown timers. This feature helps e-commerce brands stand out in the inbox, boosting engagement and driving sales.
All-in-one Email Solution
Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Drip, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.
Try our All-in-one Email Solution today for free.
What Is Drip? Key Features
Drip is an excellent option for businesses that need a CRM and marketing automation tool. It has a strong emphasis on personalized communication and customer segmentation. The platform allows you to track customer behaviors and interactions across your website, enabling you to create highly tailored marketing campaigns.
One of the standout features of Drip is its ability to track customer behaviors and interactions across your website. This includes page visits, clicks, and purchases. With this data, you can segment your customers and create highly targeted campaigns. For example, you could create a segment of customers who visited a specific product page but didn't make a purchase. You could then send them a follow-up email with a special offer or discount code.
Drip also offers a visual workflow builder, which is helpful for creating automation workflows. You can create workflows for a variety of scenarios, such as welcoming new subscribers, following up with customers who have abandoned their carts, or re-engaging customers who haven't made a purchase in a while.
Segmentation and tags are a key component of Drip. You can create segments based on specific behaviors, interests, purchase history, and more. This enables you to send highly targeted campaigns to your customers.
All-in-one Email Solution
Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Drip, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.
Try our All-in-one Email Solution today for free.
Related Reading
Klaviyo Vs Drip: Feature Comparison
Integrations
Klaviyo's extensive integration network stands out as a strong point for e-commerce businesses. Its robust API and seamless flow of customer data between platforms enable highly personalized and targeted marketing efforts. Despite not having as extensive a list of integrations as Klaviyo, Drip covers a lot of ground by integrating well with popular e-commerce platforms, CRM tools, and other marketing software. Drip also leverages its integration capabilities to offer strong connections with e-commerce systems.
Modern Email Templates and Editor
Drip offers an email platform with two types of emails: broadcasts and automation. It provides several templates to choose from, as well as the option to design emails from scratch. Its capabilities cater to e-commerce marketers, offering dynamic content blocks, instant link expiration, and liquid templating for more customization.
Klaviyo, on the other hand, features an intuitive email design editor, with drag-and-drop features for easy customization. Klaviyo also provides several email templates, making email design a breeze.
Personalization and Smart Segmentation
Klaviyo shines as a segmentation-friendly platform, allowing users to understand the data for each contact in their email list. With Klaviyo, you can create and save lists and segments based on various criteria, sending personalized drip campaigns and tailoring emails according to recipient data.
Drip, on the other hand, operates on a tag-based system, making it easier to add dynamic content blocks and create advanced personalizations like cross-sell recommendations and dynamic pricing.
Marketing Automation Features
Klaviyo’s automation sequences, known as "flows," enable users to schedule campaigns with time delays and set up custom triggers based on various conditions. The platform provides automation templates specifically tailored for the ecommerce industry.
Drip, while offering similar automation features, is a tag-based system that many users find more flexible than Klaviyo. Drip's user-friendly workflow section is efficient, although it offers fewer automation templates compared to Klaviyo.
A/B Testing
Klaviyo allows users to test individual emails and branches within a flow, experimenting with subject lines, email content, offers, timing, and other elements.
Drip's A/B testing capabilities are relatively limited, allowing testing for subject lines, the “from” name, and the delivery time.
Analytics
Both Klaviyo and Drip offer data analytics, with Klaviyo allowing users to sync data with external sources like Google Analytics. Klaviyo provides a customizable dashboard for creating data reports and visualizing essential information.
Drip’s dashboards are simpler, offering basic information on campaigns but not as in-depth as Klaviyo's.
Rapid Email Campaign Creation
Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Drip, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.
Try our All-in-one Email Solution today for free.
Related Reading
Klaviyo Vs Drip: Pricing Comparison
Klaviyo has 3 pricing tiers for businesses of all sizes.
- The Free Plan allows up to 250 contacts and 500 email sends per month, with Klaviyo branding on emails.
- The Email Plans are based on the number of contacts, starting at $20 per month for up to 500 contacts. Email Plans include email and SMS capabilities, segmentation, and automation, and pricing scales with the number of contacts.
- The SMS and Email Combined Plans offer combined packages for businesses that want to use both email and SMS marketing. The pricing is based on the number of contacts and SMS messages sent.
Drip's pricing structure is based on the number of subscribers, with plans ranging from $39/month for up to 2,500 subscribers to custom pricing for more than 10,000 subscribers. All Drip plans include:
- Unlimited email sends
- Automation
- Segmentation
- Detailed reporting
- Third-party integrations
- SMS notifications
Complete Step-by-Step Guide On How To Use Mailsplash’s All-in-one AI Email Solution
Getting Started: Uploading Brands and Products
Before you can generate an email, you’ll need to upload a brand and product.
Navigate to the “Brands” tab and select “Add a Brand”. Once you’ve defined the brand’s name, logo(s), font(s), and color(s), you can upload your product(s).
You can do so by simply pasting in the product link, which will auto-populate the product description, name, and images, as seen below. Now you’re ready to design and write stunning emails with Mailsplash.
Design & Write Emails with Mailsplash: A Guide
Generate with AI
Not sure where to start? From your dashboard, click “Generate with AI” to get to ideating. Simply select the brand(s) and product(s) you’ve uploaded and describe the email you’re looking for (e.g. an email campaign promoting new pants on sale for 25% off). You can even define the design style you’re looking for!
If you’re feeling like a pro, click “Advanced Setup” to get more detailed access to other parameters such as your target audience, the type of email, and so on. Once you’re happy, click generate and watch the magic happen! In 30 seconds or less, you’ll have a email custom-tailored to your input.
Start from Template
Already know what kind of email you’re looking to create? You can then click “Start from Template” and browse through our gallery of templates, curated for the most common use cases. We currently support 21 templates for 7 different categories, but will be continuing to update this based on your feedback! Once you select an email type, you’ll be prompted to select a brand and product and be taken straight to the builder.
Sending Emails: Integrate with Any ESP
When exporting your email generation, you’ll be able to integrate with Klaviyo by inputting your API key. It’s as simple as that. We’re working on adding support for other major ESPs!
Now you should be well-equipped to save time and money on your email marketing.
Still confused? Have feedback? Let us know by sending us an email.
Klaviyo Vs Drip: Pros And Cons
Klaviyo Pros
Klaviyo offers comprehensive cross-channel reporting, allowing users to track the performance of their email campaigns across multiple channels, including social media and eCommerce platforms. This feature provides valuable insights into customer engagement and allows for data-driven decision-making.
Integrations with Other Platforms
The platform boasts extensive integrations with other platforms, making it easy to connect Klaviyo with various tools and apps, such as Shopify, Magento, and BigCommerce. This enhances the overall functionality of Klaviyo and allows users to streamline their workflows.
Advanced Segmentation and Automation Capabilities
Klaviyo provides advanced segmentation and automation capabilities, enabling users to create highly targeted and personalized email campaigns. By segmenting their audience based on specific criteria, such as purchase history or browsing behavior, users can deliver relevant content to each segment, increasing engagement and conversions.
The tools offered by Klaviyo are specifically designed to help eCommerce businesses grow. From cart abandonment to product recommendations, Klaviyo equips users with the necessary features to drive sales and revenue for their online stores.
Klaviyo Cons
One common complaint among Klaviyo users is that customer support can be sluggish at times. Users have reported delays in response times and difficulty reaching a resolution to their issues in a timely manner.
No Inbuilt Landing Page Builder
Unlike some of its competitors, Klaviyo does not have an inbuilt landing page builder. This means users will need to rely on third-party tools to create landing pages for their email campaigns, which can be an additional expense.
SMS Credits Roll Over
Another downside of Klaviyo is that SMS credits cannot be rolled over. This means users need to use their SMS credits within the billing cycle, or risk losing them. Klaviyo is limited to sending SMS messages in just four countries, which may be a drawback for businesses operating in other regions.
Steep for Newcomers
Some users have found Klaviyo to have a steep learning curve, particularly for newcomers to email marketing platforms. The extensive features and capabilities of Klaviyo can be overwhelming for beginners, requiring time and effort to fully grasp the platform's functionalities.
Drip Pros
Drip is designed for ease of use and doesn't require a lot of technical expertise to set up and use. The platform's user-friendly interface and drag-and-drop editor make it easy for users to create and send emails without needing to know how to code.
Opt-in Form Options
Drip offers a variety of options for adding opt-in forms to your website or blog, making it simple to grow your email list and capture leads. Users can choose from various form types, including pop-ups, embedded forms, and slide-ins, to seamlessly integrate with their website design.
Responsive Email Design
Drip's emails are designed to be instantly and cleanly viewable on a range of devices, ensuring that your messages look great whether they're viewed on a desktop computer, smartphone, or tablet. This responsive design enhances the user experience and increases the chances of engagement with your emails.
Drip Cons
Klaviyo offers more integrations than Drip, providing users with a wider range of third-party tools and apps to connect with their email marketing platform. This can be a disadvantage for Drip users who rely on specific integrations for their workflows.
Less Advanced Segmentation
When it comes to personalized segmentation and targeting options, Klaviyo offers more advanced features than Drip. Klaviyo's robust segmentation capabilities enable users to create highly targeted campaigns based on a range of criteria, including behavior, demographics, and engagement.
No Free Plan
Unlike Klaviyo, Drip does not offer a free plan. The platform does provide a 14-day free trial for users to test out its features and functionalities before committing to a paid subscription.
All-in-one Email Solution
Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Drip, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at a lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.
Try our All-in-one Email Solution today for free.
Deciding On The Ideal Platform For Your Ecommerce Between Klaviyo Vs Drip
Klaviyo and Drip are both great email marketing platforms, but the one that works best for you will come down to your individual needs. Klaviyo comes with an abundance of features, including integrations, advanced reporting, and comprehensive eCommerce tools. Drip, on the other hand, is perfect for content creators or bloggers who don’t need as many features or send as many transactional emails. When choosing between the two, think about what your business needs the most.
Create Fully-Built Stunning Email Templates That Convert With Mailsplash
Mailsplash is a revolutionary AI-powered tool that allows you to design and create stunning email templates in just a few minutes. Whether you are working as a freelancer, running your own brand, or managing an agency, Mailsplash empowers you to craft personalized and high-converting email campaigns at a fraction of the cost compared to traditional marketing agencies. With Mailsplash, you can easily create captivating email copy, design personalized branded email templates, and send them using any email service provider like Klaviyo or Drip.
Try Mailsplash today to experience how you can elevate your email marketing game with ease and efficiency.
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Written by
Hi! I'm Dan Kwon, a growth hacker and digital innovator who first gained social proof by hitting a million social media followers at 17. I founded an AI writing tool startup, propelling it to $1M ARR and over a million users in just 3 months, leading to a successful exit. My specialty lies in creating viral brand identities and understanding Gen Z’s digital marketing landscape. I'm always ready to share practical, real-world insights in digital marketing.
