Table of Contents
- Why Combine Both Email And SMS Marketing?
- Email Marketing: Still the King of Digital Marketing
- SMS Marketing: The New Kid on the Block
- The Synergy: Email and SMS Marketing Together
- All-in-one Email Solution: Mailsplash
- Related Reading
- Overview of Attentive
- Who is Attentive's Main Target Audience?
- Efficient Email Campaign Creation
- Overview Of Klaviyo
- Who Klaviyo Is Targeting and its Primary Features
- Streamlined Email Marketing
- Related Reading
- Attentive Vs. Klaviyo Features and Capabilities Comparison
- Contact Management & Segmentation: Klaviyo vs Attentive
- Email & SMS Marketing Capabilities: Klaviyo vs Attentive
- Integration Capabilities: Klaviyo vs Attentive
- Analytics and Reporting: Klaviyo vs Attentive
- Reliability & Customer Support: Klaviyo vs Attentive
- Attentive Vs. Klaviyo's Pricing
- Attentive Pricing Model
- Mailsplash: All-in-one Email Solution
- Which Platform Should You Choose?
- Tailored Solutions for Different Business Types
- Exploring Features and Functionalities
- Targeted Campaigns with Klaviyo
- Boosting ROI with Attentive
- Use Cases: Attentive vs Klaviyo
- Streamlined Email Marketing with Mailsplash
- Related Reading
- Create Fully-Built Stunning Email Templates That Convert With Mailsplash
Do not index
Do not index
Are you wondering which email marketing platform is right for you between Attentive Vs Klaviyo? Klaviyo email and attentive are two popular email marketing platforms. Attentive excels at SMS marketing, and Klaviyo is an all-in-one eCommerce marketing platform. The choice between Attentive and Klaviyo depends on your marketing goals. Attentive is a good choice if you are focused on SMS marketing with its fully integrated platform, Klaviyo, on the other hand, is a perfect choice if you are an eCommerce business. Klaviyo is a popular eCommerce marketing automation platform. Klaviyo is the best email marketing automation platform for eCommerce businesses.
Why Combine Both Email And SMS Marketing?
Establishing a direct line of communication with your potential and existing customers is key. This is where email marketing and SMS marketing come into play. These digital marketing strategies have become central in reaching a wider range of audiences and significantly impacting sales. As per a recent report, 85% of shoppers who subscribe to a brand’s SMS program also sign up for their email, signifying the synergy between both channels.
Email Marketing: Still the King of Digital Marketing
Email marketing has been around for decades, yet it remains the most powerful and effective way to reach customers. With a well-organized email marketing campaign, you have the capacity to collect leads, create lasting relationships with subscribers, and directly drive sales. It's also worth noting that email marketing boasts a much higher ROI than other digital marketing channels. Employing a sharp email marketing strategy can help you achieve exponential results in terms of customer engagement and lead generation.
SMS Marketing: The New Kid on the Block
In comparison, SMS marketing is a newer form of direct marketing that is quickly growing in popularity. Prominent brands are turning to SMS marketing to reach customers directly on their personal devices. The key reason for this is that SMS boasts incredibly high open rates and read rates. In a world where consumers are constantly being bombarded by marketing messages, SMS marketing stands out as an effective way to directly reach customers. It's also an avenue through which to create lasting relationships and drive sales.
The Synergy: Email and SMS Marketing Together
While both email marketing and SMS marketing are excellent on their own, they are even more potent when used together. By combining these two channels, you create a multi-faceted approach to reaching your audience with personalized messages. This helps you connect with your audience wherever they are, and it also ensures that your messages are seen. Combining email and SMS marketing is a strategy that can lead to increased engagement, conversion rates, and ultimately, sales figures.
All-in-one Email Solution: Mailsplash
Unlock the power of email marketing and SMS marketing effectively with Mailsplash! Designed as an AI-powered tool, Mailsplash makes creating stunning email templates a breeze. Whether you are looking to design email campaigns, flows, or anything in between, Mailsplash streamlines the process, helping you create personalized, converting email campaigns in minutes.
Try our All-in-one Email Solution today for free.
Related Reading
Overview of Attentive
Attentive is one of the pioneers in the SMS marketing automation realm, launched in 2016 to cater to the needs of marketing professionals who wanted to automate SMS marketing, much like Klaviyo did for email. One of Attentive's standout features is its capability to enable marketers to text customers conversationally, engaging them in dialogues after grabbing their attention. The platform also allows the attachment of multimedia contents like images, sounds, and more through MMS, adding depth to the communication experience.
With over 8,000 customers on board, Attentive has established itself as an expert in SMS marketing. The platform has started integrating an email component to present itself as a comprehensive multichannel marketing solution in the market. Though Attentive's integration capabilities are fewer than Klaviyo’s, its carefully selected integrations cover major eCommerce, CMS, and marketing tools.
Who is Attentive's Main Target Audience?
Attentive's prowess in SMS marketing has drawn in a diverse array of customers, including small businesses, agencies, and large enterprises. By offering a simplified yet effective way to automate SMS marketing, Attentive has attracted marketing professionals who seek to engage their customers conversationally and meaningfully. This platform is particularly popular among eCommerce businesses looking to enhance their communication strategies through SMS marketing and other multichannel marketing endeavors.
Efficient Email Campaign Creation
Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.
Try our All-in-one Email Solution today for free.
Overview Of Klaviyo
Klaviyo is an all-in-one email and SMS marketing platform with a laser focus on eCommerce. The platform is known for its ability to create detailed segments based on customer behaviors. These segments can then be combined with Klaviyo’s tools for publishing scheduled campaigns as well as automated “flows”. Klaviyo's 300+ platform integrations ensure that eCommerce businesses can seamlessly incorporate it into their existing technology stack.
Who Klaviyo Is Targeting and its Primary Features
The main target audience for Klaviyo is eCommerce professionals and businesses. Klaviyo is best known for its key features, which include segmentation and targeting based on customer behaviors, campaign scheduling, and automated workflows.
Streamlined Email Marketing
Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.
Try our All-in-one Email Solution today for free.
Related Reading
Attentive Vs. Klaviyo Features and Capabilities Comparison
Klaviyo's user interface is built around making tasks straightforward for the end-user, aiming to streamline processes. The left-hand side navigation menu features essential items such as campaigns, flows, signup forms, analytics, and more. Meanwhile, the top menu bar is dedicated to functionalities like search and support. Klaviyo offers a complete multi-channel experience, encompassing email, SMS, popups, and more, with a simple and effective design.
Attentive's interface is optimized for desktop viewing and remains functional on tablets, with adjustments in layout depending on screen orientation. The left-hand navigation menu, while reminiscent of Klaviyo, feels slightly denser, leading to a perception of a more cluttered space. Notably, Attentive lacks a dedicated mobile application, which could have further set it apart from competitors.
Contact Management & Segmentation: Klaviyo vs Attentive
Klaviyo offers fully-fledged contact record management functionality with a built-in database that promises unlimited speed, scale, and flexibility. The platform allows for segmenting customers based on various criteria, enabling detailed targeting. Marketers can create custom audience lists, tailor outreach to specific subsets of their customer base, and segment based on eCommerce data and predictive data. The platform also offers customizable profile attributes for tailored segmentation.
Attentive excels in tailoring content delivery according to user behaviors and unique preferences. The platform's Audience Filtering categorizes contacts based on behaviors, personal preferences, or demographic data. Attentive seamlessly integrates with CRM systems, synchronizing customer data from other platforms. Marketers can categorize customers based on a range of interactions, from browsing history to purchase behaviors, and segment based on engagement with previous campaigns. Demographic data like age, location, and gender can also be leveraged for targeted outreach.
Email & SMS Marketing Capabilities: Klaviyo vs Attentive
Klaviyo offers drag-and-drop templates and a rich text editor for designing visually appealing content without technical expertise. The platform's AI Content Generation tools enhance content personalization and relevance, leading to better engagement rates. Klaviyo provides email and SMS marketing capabilities, AI-driven features, MMS sending, prebuilt flows and templates, and Dynamic Coupon Codes. The Flow Builder empowers marketers to craft intricate, multi-step automations with branching logic for evolving campaigns.
Attentive is a trailblazer in SMS & MMS marketing, empowering users to craft SMS messages and A/B test personalized features. The platform's email marketing venture, while recent, showcases ambition. Automated triggers can be set up for dispatching messages based on specific events or milestones, ensuring timely and relevant communication. Attentive's strength lies in its seamless integration with eCommerce platforms like Shopify, Magento, and WooCommerce.
Integration Capabilities: Klaviyo vs Attentive
Klaviyo boasts expansive integration capabilities with over 300 native integrations and a developer-friendly API for custom-built integrations. The platform offers robust integration with leading CRM platforms like Salesforce, Netsuite, and HubSpot, tailored for businesses operating in the eCommerce industry. Partnerships with eCommerce industry leaders enable advanced marketing features integration into existing stores.
Attentive offers seamless integrations with leading platforms and approximately 50 integrations. The platform provides flexibility to integrate with other platforms via a public API. Seamless integration with eCommerce platforms like Shopify, Magento, and WooCommerce ensures real-time data flow for instant reactions to customer behaviors and market trends.
Analytics and Reporting: Klaviyo vs Attentive
Klaviyo offers a full suite of KPI reporting tools for insights into marketing strategy effectiveness. The platform's robust reporting includes detailed metrics like predicted next purchase date, total future spending, and probability of churn. Reporting tools transform overwhelming datasets into actionable insights for data-informed decisions.
Attentive equips marketers with tools for refining campaigns via A/B performance tests and an intuitive dashboard with essential eCommerce metrics. The real-time analytics dashboard provides insights into customer engagement, ROI, message effectiveness, open rates, reply rates, and opt-out rates for enhanced campaign performance.
Reliability & Customer Support: Klaviyo vs Attentive
Klaviyo offers Dedicated Customer Success Managers, a Self-Service Knowledge Base, Intuitive In-app Support, Educational Webinars and Tutorials, and Robust Disaster Recovery Strategy.
Attentive provides dedicated account managers, In-app support, 24/7 customer support, and knowledge base support for robust customer service.
Attentive Vs. Klaviyo's Pricing
Klaviyo's pricing structure is crafted with simplicity and transparency in mind. For merchants managing between 3,000-3,500 contacts, the combined email and SMS package is priced at $95 per month, while opting for email services alone comes at a slightly reduced rate of $80 per month. Klaviyo also offers a free plan for accounts with up to 250 contacts, the free plan includes 150 SMS per month, and there’s no limit on how long you can use this account. SMS short codes on Klaviyo can cost you $650 per month.
Attentive Pricing Model
Attentive offers a foundational pricing of $300 per month. Beyond this, clients are billed an additional $0.01 for every SMS sent. It's crucial to be aware that these costs don't account for carrier fees which can add to the overall expense. Attentive provides a free 30-day trial. You can test the platform’s functionality for 30 days free of charge. Attentive also has quarterly minimums (aka Attentive Minimum Quarterly Commit). Even if you don’t send any SMS during a quarter, you still have to pay a minimum fee of around $2,000 – $3,000 per quarter. SMS short code on Attentive will cost you $500/month.
Mailsplash: All-in-one Email Solution
Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.
Try our All-in-one Email Solution today for free.
Which Platform Should You Choose?
Attentive provides powerful features such as SMS marketing, email marketing, and automation. The mobile-first approach ensures brands remain relevant to modern consumers.Klaviyo stands out for its powerful integrations and segmentations. It comes as an all-in-one marketing suite that provides businesses with a wide range of tools.
Tailored Solutions for Different Business Types
The type of business you own should determine your choice between Attentive and Klaviyo. For example, Attentive is ideal for businesses that want to increase their ROI and reach more customers. On the other hand, businesses with a focus on e-commerce will benefit more from Klaviyo. The powerful integrations ensure you can connect to your store, track the performance of campaigns, and create robust customer segmentations.
Exploring Features and Functionalities
To determine which platform works best for your business, you should access the features and functionalities offered by each platform. Take advantage of free trials or demos to explore what each platform offers. This process will give you a better understanding of what works for your business. For businesses not ready to commit to a paid plan, exploring the features before making a decision is essential.
Targeted Campaigns with Klaviyo
If you are looking to send targeted campaigns that increase conversions for e-commerce businesses, Klaviyo is the perfect choice. You'll access features such as SMS marketing, email marketing, and automation. These features ensure you can reach more customers using a mobile-first approach.
Boosting ROI with Attentive
Are you looking to increase profits in your business? The answer to this question will guide you on the platform to choose. Businesses looking to increase their ROI should opt for Attentive. The platform offers powerful features such as email marketing, SMS marketing, and automation. The mobile-first approach ensures you remain relevant to customers.
Use Cases: Attentive vs Klaviyo
Use cases are essential when choosing between Attentive and Klaviyo. For example, businesses that require tools to help them make data-driven decisions should opt for Klavido. The platform offers marketing automation and email marketing tools that help you create personalized campaigns.
Streamlined Email Marketing with Mailsplash
Looking for an all-in-one email solution for your business needs? Mailsplash is an AI-powered tool that helps you create stunning email templates that convert. Design and create converting emails in minutes before sending them using any email service provider. Mailsplash enables freelancers, brands, and agencies to create personalized, converting email campaigns at a lower cost than traditional marketing agencies.
Try our All-in-one Email Solution today for free.
Related Reading
Create Fully-Built Stunning Email Templates That Convert With Mailsplash
Mailsplash is an innovative AI-powered tool that allows users to effortlessly design and create stunning, converting email templates with just a few clicks. Whether you're a freelancer, brand, or agency, Mailsplash provides the perfect solution for creating personalized, branded email campaigns at a fraction of the cost of traditional marketing agencies.
With Mailsplash, you can quickly create personalized email copy and eye-catching templates that are guaranteed to drive results. Plus, you can seamlessly send your campaigns with any email service provider, from Mailchimp to Klaviyo. Say goodbye to the hassle of creating email campaigns and hello to the convenience of Mailsplash.
Try Mailsplash today and supercharge your email marketing efforts like never before.
Written by
Hello, I'm Saif Akram, founder of MonetizeMail, an innovative email marketing agency. We're proud partners with Klaviyo and Customer.io, specializing in boosting MRR and reducing customer churn. Our agency has scaled over 50 brands, generating over $18M in revenue. With proven expertise in enhancing engagement and driving sales, I'm passionate about transforming businesses through effective email marketing strategies.
