Table of Contents
- Listrak Vs Klaviyo: Understanding The Basics
- An Introduction to Listrak and Klaviyo
- Listrak: A Retail Digital Marketing Automation Platform
- Klaviyo: A Standalone Owned-Channel Marketing Platform
- All-in-one Email Solution: Mailsplash
- Related Reading
- What Is Klaviyo?
- Mailsplash: The All-in-one Email Solution
- Klaviyo's Key Features And Benefits
- Integrations: Enhance Data Utilization
- Forms & Personalization: Attract and Engage
- Customer Profiles: Comprehensive Insights
- Segmentation: Targeted Campaigns
- Data Science & Reporting: Predictive Insights
- Automation: Time-efficient Strategies
- Social Media Marketing: Expand Reach
- SMS: Diversify Marketing Channels
- All-in-one Email Solution: Design & Convert
- What Is Listrak?
- Retail Digital Marketing Automation
- Delivering Messages at Optimal Times
- Using Mailsplash as an All-in-one Email Solution
- Listrak's Key Features And Benefits
- Cross-Channel Orchestrations
- Customer Insights
- Behavioral Based Triggers
- Unified 360° Profile
- Predictive Personalization
- Complete Step-by-Step Guide On How To Use Mailsplash’s All-in-one AI Email Solution
- Getting Started: Uploading Brands and Products
- Design & Write Emails with Mailsplash: A Guide
- Generate with AI
- Start from Template
- Sending Emails: Integrate with Any ESP
- Related Reading
- Listrack Vs Klaviyo: Pricing
- Listrak Pricing
- Klaviyo Pricing
- Mailsplash's AI-Enhanced Template Creation
- Deciding On The Right Platform For Your Business Between Listrak Vs Klaviyo
- Klaviyo: A Powerhouse in E-commerce
- Listrak: Maximizing Revenue with Superior Customer Experiences
- Choosing the Right Email Marketing Platform
- Create Fully-Built Stunning Email Templates That Convert With Mailsplash
- Mailsplash's Personalization and Design Capabilities
- Streamlining Email Campaigns
- Related Reading
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When it comes to choosing the best email marketing software for your business, Listrak Vs Klaviyo is a common debate. Both platforms offer powerful tools for creating engaging email campaigns, increasing customer engagement, and maximizing sales. The key is to understand which platform is best suited to your business needs. In this blog, we will delve deeper into the features and benefits of both Listrak and Klaviyo email. Explore the differences and similarities between the two email marketing giants to determine which one is best for your business.
Listrak Vs Klaviyo: Understanding The Basics
Email marketing has been a game-changer for businesses and marketing teams. By leveraging this powerful tool, companies can easily connect with their customers, nurture relationships, and drive sales. In fact, email marketing is a critical element in boosting a company's bottom line and overall growth.
An Introduction to Listrak and Klaviyo
Listrak and Klaviyo are two popular e-commerce email marketing solutions that have helped countless e-commerce businesses to reach more customers, drive more sales, and ultimately, grow their revenue. These platforms offer advanced features that make it easy for businesses to create, manage, and track their email marketing campaigns with ease.
Listrak: A Retail Digital Marketing Automation Platform
Founded in 2000 by Ross and Howard Kramer, Listrak is a retail digital marketing automation platform trusted by over 1,000 leading brands. The platform is dedicated to facilitating seamless and personalized cross-channel interactions, including email marketing, SMS mobile messaging, customer insights, and cross-channel marketing.
Klaviyo: A Standalone Owned-Channel Marketing Platform
Established in 2012 by Andrew Bialecki and Ed Hallen, Klaviyo quickly became one of the most well-funded SaaS companies focused on owned marketing channels. With over 50,000 businesses served and $675 million raised, Klaviyo leads in market share for standalone owned-channel marketing platforms. Klaviyo is known for its advanced features and sophisticated capabilities that help businesses connect with their customers in a more personalized way.
All-in-one Email Solution: Mailsplash
Looking for a tool that will help you create stunning email templates that convert? Look no further than Mailsplash. Mailsplash is an AI-powered tool that allows you to design and create stunning, converting email campaigns in just minutes. Whether you're sending emails with Mailchimp, Klaviyo, or any other email service provider, Mailsplash makes it easy to create personalized, branded email templates that drive results.
Try our All-in-one Email Solution today for free and start creating email campaigns that convert.
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What Is Klaviyo?
Klaviyo is a top-tier email marketing platform that focuses on helping e-commerce brands and stores boost their sales through improved segmentation and targeting. Its marketing automation tools are data-driven, empowering users to make informed decisions.
Klaviyo assists in developing and overseeing personalized and automated email marketing campaigns, offering users an array of features to push their sales and overall business growth. E-commerce businesses can utilize multiple channels supported by Klaviyo, like push notifications, email, SMS, and product evaluations.
Mailsplash: The All-in-one Email Solution
Mailsplash is an AI-powered tool that aids in creating eye-catching email templates that convert. Users can design and craft stunning, converting emails, be it campaigns, flows, or any other email type, in a matter of minutes. Mailsplash works seamlessly with various email service providers like Mailchimp and Klaviyo. With Mailsplash, freelancers, brands, and agencies can swiftly create personalized, converting email campaigns at a lower cost compared to traditional marketing agencies.
Give our All-in-one Email Solution a try today for free.
Klaviyo's Key Features And Benefits
Integrations: Enhance Data Utilization
Klaviyo offers over 100 native integrations, allowing ecommerce businesses to optimize customer data for more personalized marketing campaigns. Custom ecommerce platforms are also supported through Klaviyo's open API, enabling direct integration with various platforms for data export.
This data is then utilized to segment customers and create tailored marketing strategies based on individual preferences and behaviors. By leveraging Klaviyo, brands can provide customers with relevant content at the right stage of their buying journey.
Forms & Personalization: Attract and Engage
Klaviyo empowers businesses to collect email addresses and convert visitors into subscribers with its customizable signup forms. These forms are strategic in capturing visitors and encouraging them to become customers. Klaviyo's feature for personalizing pop-up forms helps optimize messaging for different audiences, ensuring the right message is sent at the appropriate time during the customer journey.
Customer Profiles: Comprehensive Insights
Klaviyo's ecommerce CRM provides a centralized location to access all subscriber and customer information. This feature enables businesses to have a comprehensive view of all relevant customer data, including subscriptions and purchase history.
Segmentation: Targeted Campaigns
Klaviyo's dynamic segments automatically update, reducing the time spent maintaining email lists. This leads to more effective campaigns with manual segmentation options for different audience targeting based on customer behavior.
Data Science & Reporting: Predictive Insights
Leveraging artificial intelligence, Klaviyo predicts customer behavior such as future purchases, churn probability, customer lifetime value, and buying cycles. The platform also utilizes Custom Analytics for quick access to relevant data and insights.
Automation: Time-efficient Strategies
Klaviyo streamlines email marketing strategies with automation, allowing businesses to plan and send personalized emails based on customer behavior. This feature helps nurture leads and expedite the consumer decision-making process.
Social Media Marketing: Expand Reach
Klaviyo enables brands to create engaging social media experiences by syncing customer segments with custom and lookalike audiences on platforms like Facebook and Instagram. This feature enhances reach and drives conversions through targeted social media campaigns.
SMS: Diversify Marketing Channels
Klaviyo's SMS platform is ideal for businesses seeking to expand their marketing channels. It facilitates the sending of messages like winback flows for unresponsive email subscribers, welcome series, abandoned cart emails, and campaigns.
All-in-one Email Solution: Design & Convert
Mailsplash is an AI-powered tool that allows you to create visually appealing email templates quickly. Design and craft converting email campaigns and flows effortlessly, and send them via any email service provider such as Mailchimp or Klaviyo. Mailsplash is a cost-effective solution for freelancers, brands, and agencies looking to create personalized, converting email campaigns easily.
Try our All-in-one Email Solution today for free.
What Is Listrak?
Listrak empowers retailers and e-commerce companies to engage with their customers effectively. It is a digital marketing automation platform specifically designed for the retail sector. The platform offers a suite of tools aimed at boosting customer engagement, revenue, and lifetime value through email marketing, mobile messaging, customer insights, and cross-channel orchestration.
Retail Digital Marketing Automation
Listrak is a retail digital marketing automation platform that focuses on delivering solutions and strategies that generate desirable results for ecommerce retailers year over year. This platform is used by retailers for email marketing, mobile messaging, customer insights, and cross-channel orchestration.
Delivering Messages at Optimal Times
Listrak provides retailers with a login portal that offers access to a suite of tools ensuring that messages are delivered at optimal times across diverse channels and devices. This feature significantly increases the chances of boosting customer engagement, revenue, and lifetime value.
Using Mailsplash as an All-in-one Email Solution
Mailsplash is an AI-powered tool that allows users to create stunning email templates that convert. With Mailsplash, you can design and create stunning and converting emails, including campaigns and flows, within minutes. This email solution can be used with any email service provider and is designed to enable freelancers, brands, and agencies to create personalized, converting email campaigns at a lower cost than traditional marketing agencies.
Try our All-in-one Email Solution today for free.
Listrak's Key Features And Benefits
Cross-Channel Orchestrations
Cross-Channel Orchestrations within Listrak enable businesses to create data-driven buyer journeys based on current customer behavior. This allows ecommerce retailers to optimize engagement for various customer segments by designing cross-channel programs. For example, by using Listrak, businesses can create personalized trigger messages that deliver when a customer meets certain criteria, just like in Klaviyo.
Customer Insights
Listrak offers over 70 pre-built customer data “visualization tiles” that offer instant insights into customer data. These pre-built dashboards help businesses see and understand customer behavior all in one place, providing the necessary metrics to drive results. In this way, Listrak helps businesses leverage customer insights to drive more effective marketing efforts.
Behavioral Based Triggers
Listrak allows businesses to track where customers are in their buyer’s journey by analyzing their online behavior and engagement. By responding to customers’ signals of intent, businesses know the right time to communicate with their customers.
For instance, Listrak helps brands capture abandoned carts by sending personalized messages to re-engage shoppers and guide them toward conversion. Listrak offers browse recovery, which helps brands win back visitors who exit a site before reaching the checkout page.
Unified 360° Profile
The Unified 360° Profile is how Listrak refers to a customer’s data profile. By collecting data from various channels, Listrak creates a complete customer profile necessary for marketing efforts. This includes considering which devices customers engage with, such as iPads, smartphones, tablets, or desktops, to better understand your customers and deliver personalized marketing communications.
Predictive Personalization
Similar to Klaviyo, Listrak utilizes artificial intelligence to predict future customer actions based on past behavior. By leveraging predictive personalization, Listrak enables businesses to make data-informed decisions, including predicting future customer spend, likelihood to purchase, lifecycle stage, and email performance. In this way, Listrak helps businesses anticipate and respond to customer behavior effectively.
Complete Step-by-Step Guide On How To Use Mailsplash’s All-in-one AI Email Solution
Getting Started: Uploading Brands and Products
Before you can generate an email, you’ll need to upload a brand and product.
Navigate to the “Brands” tab and select “Add a Brand”. Once you’ve defined the brand’s name, logo(s), font(s), and color(s), you can upload your product(s).
You can do so by simply pasting in the product link, which will auto-populate the product description, name, and images, as seen below. Now you’re ready to design and write stunning emails with Mailsplash.
Design & Write Emails with Mailsplash: A Guide
Generate with AI
Not sure where to start? From your dashboard, click “Generate with AI” to get to ideating. Simply select the brand(s) and product(s) you’ve uploaded and describe the email you’re looking for (e.g. an email campaign promoting new pants on sale for 25% off). You can even define the design style you’re looking for!
If you’re feeling like a pro, click “Advanced Setup” to get more detailed access to other parameters such as your target audience, the type of email, and so on. Once you’re happy, click generate and watch the magic happen! In 30 seconds or less, you’ll have a email custom-tailored to your input.
Start from Template
Already know what kind of email you’re looking to create? You can then click “Start from Template” and browse through our gallery of templates, curated for the most common use cases. We currently support 21 templates for 7 different categories, but will be continuing to update this based on your feedback! Once you select an email type, you’ll be prompted to select a brand and product and be taken straight to the builder.
Sending Emails: Integrate with Any ESP
When exporting your email generation, you’ll be able to integrate with Klaviyo by inputting your API key. It’s as simple as that. We’re working on adding support for other major ESPs!
Now you should be well-equipped to save time and money on your email marketing.
Still confused? Have feedback? Let us know by sending us an email.
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Listrack Vs Klaviyo: Pricing
Listrak Pricing
Listrak’s pricing is based on the number of contacts present in a business’s email list. The smallest package starts at $150 per month for up to 5,000 contacts, increasing to over $1,000 per month for larger lists. Listrak offers customized pricing for businesses that own over 100,000 contacts.
Klaviyo Pricing
Klaviyo has a tiered pricing structure that includes three main options.
- A free plan provides services for up to 250 contacts and 500 email sends per month, but includes Klaviyo branding on emails.
- The Email Plan charges start at $20 per month for up to 500 contacts, offering email and SMS capabilities, segmentation, and automation. Pricing scales according to the number of contacts.
- The combined SMS and Email Plan, aimed at businesses looking to utilize both email and SMS marketing, offers packages based on the number of contacts and SMS messages sent.
Mailsplash's AI-Enhanced Template Creation
Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.
Try our All-in-one Email Solution today for free.
Deciding On The Right Platform For Your Business Between Listrak Vs Klaviyo
When it comes to choosing an email marketing platform, two popular options, Klaviyo and Listrak, come to mind. Each has its own unique set of features and capabilities to help businesses effectively connect with their target audience.
Klaviyo: A Powerhouse in E-commerce
Klaviyo has gained a reputation as a powerful e-commerce platform with advanced automation and segmentation tools. Many email marketing teams recommend using Klaviyo due to its user-friendly interface, pre-built integrations, and the ability to quickly set up and run sophisticated customer journeys. For businesses looking for a comprehensive email marketing platform that can seamlessly integrate with other tools, Klaviyo is often the go-to choice.
Listrak: Maximizing Revenue with Superior Customer Experiences
Listrak, on the other hand, offers a single, integrated platform that excels in cross-channel orchestration. Its focus is on providing superior customer experiences while also maximizing revenue and optimizing marketing spend. With Listrak, businesses can create personalized customer journeys that span across various marketing channels, resulting in more meaningful interactions with their audience.
Choosing the Right Email Marketing Platform
Making the choice between Klaviyo and Listrak ultimately comes down to the user's specific email marketing needs. Factors such as budget, the size of the contact or subscriber list, and the tools and platforms already in use for managing marketing campaigns should all be taken into consideration. By carefully evaluating these aspects, businesses can make an informed decision on which email tool is best suited to help them achieve their marketing goals.
Create Fully-Built Stunning Email Templates That Convert With Mailsplash
When it comes to email marketing, I've seen a ton of tools. I gotta say, Mailsplash is one of the coolest I've come across. This tool uses AI to help users create stunning email templates in just minutes. And here's the kicker – you can use these templates with any email service provider you want, whether it's Mailchimp, Klaviyo, or something else.
Mailsplash's Personalization and Design Capabilities
For freelancers, agencies, and brands, this is a game-changer. Not only can you design and create email campaigns that look amazing, but you can also personalize them to increase conversions. From copywriting to personalized branded templates, Mailsplash does it all.
Streamlining Email Campaigns
This tool lets you create personalized, eye-catching emails at a lower cost than your typical marketing agency – and do it all in a fraction of the time. Want to give it a try? You can take Mailsplash for a spin for free today.
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Written by
Hello, I'm Saif Akram, founder of MonetizeMail, an innovative email marketing agency. We're proud partners with Klaviyo and Customer.io, specializing in boosting MRR and reducing customer churn. Our agency has scaled over 50 brands, generating over $18M in revenue. With proven expertise in enhancing engagement and driving sales, I'm passionate about transforming businesses through effective email marketing strategies.
