Table of Contents
- Understanding Klaviyo Coupon Codes
- Types of Coupon Codes in Klaviyo: Unique or Dynamic and Static
- Static Coupon Codes
- Elevate Your Email Marketing With Mailsplash’s All-in-one Email Solution
- Related Reading
- Dynamic Vs Static Coupon Codes
- Unique Coupon Codes for Coupon Abuse Prevention
- Dynamic Coupon Codes for Better Tracking
- Mailsplash All-in-one Email Solution
- How To Create And Use Static Klaviyo Coupons Codes
- Email Marketing with AI-Powered Templates
- How To Set Up And Use Dynamic Klaviyo Coupons Codes
- Step 1: Navigate to the "Coupons" Tab in Klaviyo
- Step 2: Click Create Shopify Coupon
- Step 3: Set Coupon Properties in Klaviyo
- Name
- Prefix
- Discount Type
- Applies To
- Require Minimum Purchase
- Step 4: Set Activation and Expiration Dates
- Activation
- Expiration
- Step 5: Click Create Coupon
- Using Klaviyo Coupons Codes In Flows and Campaigns
- Here’s how I use the coupon in a flow email
- Using Klaviyo Coupons in Campaign Emails
- After the coupon codes have been generated, I can include the coupon tag in my campaign template
- Testing Your Klaviyo Coupon Codes
- All-in-one Email Solution
- Related Reading
- When To Use Dynamic Coupon Codes
- Unique Coupon Codes in Flows
- Unique Coupon Codes in Campaign Emails
- Email Marketing with AI-Powered Efficiency
- Best Practices For Using Klaviyo Coupon Codes
- Separate Coupons for Flows and Campaigns
- Create Separate Coupons for Each Campaign
- Create Separate Coupons When Changing Categories or Products
- Mailsplash: All-in-one Email Solution
- Related Reading
- Create Fully-Built Stunning Email Templates That Convert With Mailsplash
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Utilizing email marketing tools like Klaviyo email is essential for driving traffic and sales to your online store. While Klaviyo email is a powerful tool for managing and automating email campaigns, you can even further boost your conversion rates by including Klaviyo coupon codes that entice customers to make a purchase. Klaviyo coupon codes can be integrated with your Klaviyo email campaigns, ensuring that your subscribers receive discounts in their inbox. The following tips will help you use Klaviyo email and Klaviyo coupon codes to drive traffic and revenue for your e-commerce business.
Understanding Klaviyo Coupon Codes
Klaviyo coupon codes are incentives offered by online merchants to boost sales, acquire new customers, and retain existing ones. These coupon codes can be single-use or multi-use, and they work by offering a discount to the user at checkout. They can be used in various ways to make strategic decisions about your marketing and discounts strategy.
Types of Coupon Codes in Klaviyo: Unique or Dynamic and Static
Unique or dynamic coupon codes are custom codes generated by Klaviyo to ensure each one is unique to the recipient. This type of coupon code is highly recommended for better tracking and segmentation. When a unique coupon code is passed in an email, Klaviyo will store that code and track each time it's used. With unique coupon codes, you can track the performance of individual campaigns, as well as the overall performance of all campaigns that include the code.
Static Coupon Codes
Static (or batch) coupon codes are codes that can be created externally from Klaviyo and then imported into the platform. Because Klaviyo doesn't create these codes, we won't have the ability to directly track them the way they can with unique coupon codes. Static codes are best used when you have a limited budget and don't need detailed tracking for each individual code. An example of using a static code would be if you are running a 20% off Black Friday promotion and want everyone on your list to use the same code.
Elevate Your Email Marketing With Mailsplash’s All-in-one Email Solution
Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.
Try our All-in-one Email Solution today for free.
Related Reading
Dynamic Vs Static Coupon Codes
Static coupon codes are a single phrase or alphanumeric string that grants a specific discount. They are widely shared and easier to remember and use. In contrast, unique or dynamic coupon codes are random series of numbers or letters that a recipient can use only once. They prevent code abuse as each code is unique and only usable once.
Unique Coupon Codes for Coupon Abuse Prevention
Dynamic coupon codes can help prevent coupon abuse as each code is unique and can only be used once. This uniqueness reduces the risk of codes shared or reused, ensuring that discounts are used as intended.
Dynamic Coupon Codes for Better Tracking
Dynamic coupon codes allow for better tracking and analytics. By assigning a unique code to each customer, you can track who is using the codes and when. This provides valuable insights into customer behavior and the effectiveness of your marketing efforts.
Mailsplash All-in-one Email Solution
Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.
Try our All-in-one Email Solution today for free.
How To Create And Use Static Klaviyo Coupons Codes
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Static codes are easy to generate and can be added to any Klaviyo email, SMS message, or sign-up form success message once the coupon is created.
- Begin by creating the coupon in your ecommerce store. Once you have your code ready, proceed to the next step.
- Add your static coupon code directly in your message. For emails and SMS templates, simply drag and drop a text block wherever you want to display the coupon in the template editor and type your static code in the text block. For sign-up forms, it is advisable to include the coupon in the success message to encourage site visitors to fill out the form.
Email Marketing with AI-Powered Templates
Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.
Try our All-in-one Email Solution today for free.
How To Set Up And Use Dynamic Klaviyo Coupons Codes
Step 1: Navigate to the "Coupons" Tab in Klaviyo
After your Klaviyo account is integrated with your eCommerce platform, you can access the "Coupons" section in Klaviyo to create and manage coupon codes.
Step 2: Click Create Shopify Coupon
To get started, click on the "Create Shopify Coupon" (depending on the e-commerce platform you use) in the upper right-hand corner.
Step 3: Set Coupon Properties in Klaviyo
Define properties for each coupon:
Name
Helps you identify the coupon
Prefix
Adds a specific prefix to each code
Discount Type
Choose fixed amount off, percentage off, or free shipping
Applies To
Customers can apply the coupon to the entire order, specific products, or collections
Require Minimum Purchase
Set a minimum purchase amount to use the coupon
Step 4: Set Activation and Expiration Dates
Activation
Set the coupon to become active immediately or on a specific date
Expiration
Choose from never expire, valid for a set number of days, or set an end date
Step 5: Click Create Coupon
Once you’ve filled in all the details, click "Create Coupon" to generate the coupon code.
Using Klaviyo Coupons Codes In Flows and Campaigns
When I want to use a coupon in one of my flow messages, Klaviyo will automatically create coupon codes in advance and have them ready to send as new people enter the flow. This ensures that no two recipients will have the same coupon code, which helps limit usage and sharing.
Here’s how I use the coupon in a flow email
1. Open up a flow email inside one of my flows.
2. Add a coupon tag with the following format into my flow email template: {% coupon_code 'NAME_OF_YOUR_COUPON' %}
3. Replace NAME_OF_YOUR_COUPON with the coupon name (it must be an exact match of the name, including capitalization).
4. Save my changes.
Using Klaviyo Coupons in Campaign Emails
If I want to send a coupon code in a campaign, I need to manually create the coupon codes before the campaign is sent or scheduled. To generate new coupon codes, I simply click on the dropdown arrow of the coupon and click on “Add Codes”. I can then enter the number of codes I want to generate and click on “Submit”. Klaviyo will start creating coupon codes for the campaign. I can monitor the progress bar that appears beneath the coupon name to display progress or track the number of codes that have been created in the Available/Total column.
After the coupon codes have been generated, I can include the coupon tag in my campaign template
1. Drag and drop a text block wherever I want the coupon to appear in my campaign.
2. Add a coupon tag in the text block using the following format: {% coupon_code 'NAME_OF_YOUR_COUPON' %}
3. Replace NAME_OF_YOUR_COUPON with the coupon name (it must be an exact match of the name, including capitalization). Note that this should be the name of the coupon from the Name section in the Coupon Details (not the prefix).
4. Save my changes.
Testing Your Klaviyo Coupon Codes
To ensure that the dynamic coupon codes are functioning properly before sending out the emails, it is crucial to test them. After adding the coupon codes to your email templates, preview the email to see the name of your coupon followed by “-PREVIEW,” where the dynamic coupon code will appear in the actual email.
This is just a preview, and the actual coupon code will only be generated when the email is sent to a recipient. To confirm that the dynamic coupon code is indeed working correctly, send a test email to yourself. This will help you make sure that the recipients will receive the correct and functional coupon code in the email.
All-in-one Email Solution
Mailsplash is an AI-powered tool that helps you create stunning email templates that convert. Design and create captivating emails quickly and easily, for campaigns, flows, and more. You can send these emails using any email service provider, like Mailchimp or Klaviyo. Mailsplash enables freelancers, brands, and agencies to rapidly produce personalized, converting email campaigns at a lower cost than traditional marketing agencies.
From email copywriting to personalized branded email template design, Mailsplash offers an all-in-one email solution that you can try for free today.
Related Reading
When To Use Dynamic Coupon Codes
The idea of using unique and dynamic coupon codes in email campaigns and flows can significantly enhance the customer experience. By doing so, you can employ personalized incentives to encourage repeat purchases, reward loyalty, and ultimately drive conversions. Particularly, in the realm of Klaviyo coupon codes, it's pivotal to understand the strategic scenarios where these unique codes can be utilized to make the most substantial impact.
Unique Coupon Codes in Flows
In the context of Klaviyo, using unique coupon codes in email flows plays a crucial role in various stages of the buyer's journey. For instance, using coupon codes in flows like abandoned cart, winback, and welcome series can prove to be highly effective. In the case of abandoned cart scenarios, sending out a discount code to those who abandoned their carts and haven't purchased yet can entice them to convert, especially with a limited-time offer.
With winback flows, sending discounts to customers who haven't bought recently can provide an extra incentive for them to make another purchase. This is an excellent strategy to reactivate dormant customers who might be on the fence about returning. In the welcome series, sending out a discount code immediately after a subscriber joins your list can be a great way to encourage their first purchase. Offering additional promotions after a certain period for those who haven't purchased yet can further boost the chances of conversion.
Unique Coupon Codes in Campaign Emails
In campaign emails, unique coupon codes can be used to make your subscribers feel special and appreciated. For instance, offering exclusive discounts for email subscribers can make them feel valued and more likely to engage with your brand. Also, sending pre-sale discounts to VIP customers can create a sense of exclusivity that can drive their interest in your products.
In scenarios where there's a shipping delay or back-ordered items, providing affected customers with a unique discount code can help maintain customer satisfaction and loyalty. Offering a small token of appreciation for their patience can go a long way in fostering positive relationships with your customers.
Email Marketing with AI-Powered Efficiency
Looking to streamline your email marketing efforts and boost conversions? Mailsplash offers an all-in-one email solution powered by AI to create visually stunning and high-converting email campaigns in just a few minutes. From designing personalized branded email templates to copywriting, Mailsplash is designed to cater to the needs of freelancers, brands, and agencies at a fraction of the cost of traditional marketing agencies.
Try out our All-in-one Email Solution today for free and see the difference it can make in your email marketing strategy.
Best Practices For Using Klaviyo Coupon Codes
Unique coupons are a powerful tool in your email marketing arsenal, but they must be used strategically to achieve the best results. Here are some best practices to keep in mind when using unique coupons in your Klaviyo campaigns and flow messages:
Separate Coupons for Flows and Campaigns
When setting up unique coupons in Klaviyo, it is essential to use different coupons for flows and campaigns. The reason for this is simple - you need to specify the number of codes to be generated for campaigns, but not for flows. By using different coupons for each, you avoid the risk of running out of codes, which would result in some recipients being skipped.
Create Separate Coupons for Each Campaign
To ensure that you have enough unique codes for each campaign, it is advisable to create a separate coupon for each campaign. This way, you can specify the number of codes you will need for each campaign, and you won't risk running out of codes prematurely, thereby ensuring that all recipients receive their unique coupon codes.
Create Separate Coupons When Changing Categories or Products
If you decide to change the categories or products applicable to a coupon, it is best practice to create a new, separate coupon. Klaviyo will attempt to assign all pre-existing codes by default, which means that customers may receive and use codes with outdated rules. To avoid any confusion or misuse of codes, create a new coupon when changing the applicable categories or products.
Mailsplash: All-in-one Email Solution
Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.
Try our All-in-one Email Solution today for free.
Related Reading
Create Fully-Built Stunning Email Templates That Convert With Mailsplash
Mailsplash is an AI-powered tool designed to help you create visually appealing and engaging email templates that drive conversions. With Mailsplash, you can easily design and create personalized email campaigns and flows in just a few minutes. The tool is versatile and can be integrated with various email service providers like Mailchimp and Klaviyo.
One of the key advantages of Mailsplash is its ability to generate personalized, branded email templates that cater specifically to your target audience, resulting in higher open rates and click-through rates. Whether you are a freelancer, a brand, or even an agency, Mailsplash can help you create cost-effective email campaigns that yield impressive results. Mailsplash offers an all-in-one email solution that streamlines the process of email marketing and allows you to send personalized, branded emails with ease.
Written by
Hi! I'm Dan Kwon, a growth hacker and digital innovator who first gained social proof by hitting a million social media followers at 17. I founded an AI writing tool startup, propelling it to $1M ARR and over a million users in just 3 months, leading to a successful exit. My specialty lies in creating viral brand identities and understanding Gen Z’s digital marketing landscape. I'm always ready to share practical, real-world insights in digital marketing.
