Table of Contents
- What Is Sendlane?
- About Sendlane as an Email and SMS Marketing Tool
- Related Reading
- Sendlane Review: Key Sendlane Features And Benefits
- 1. Enhancing Email Deliverability
- Experiments in Different Email Versions
- Reduce Mails Marked as Spam
- 2. Personalized Email Campaigns
- Autoresponder
- Goals
- 3. Building Engaging Emails and Landing Pages
- 4. SMS Marketing Tool
- 5. List Management and Segmentation
- 6. Integration With Other Tools and API
- 7. Ease of Use
- 8. Data Analytics
- 9. Onboarding and Customer Support
- Revolutionize Your Email Marketing with Mailsplash
- Sendlane Review: Pricing
- Related Reading
- Complete Step-by-Step Guide On How To Use Mailsplash’s All-in-one AI Email Solution
- Getting Started: Uploading Brands and Products
- Design & Write Emails with Mailsplash: A Guide
- Generate with AI
- Start from Template
- Sending Emails: Integrate with Any ESP
- Sendlane Review: Pros And Cons
- Pros
- Clean and intuitive dashboard
- Advanced reports
- High email deliverability
- Effective automation
- A/B testing
- 24/7 customer support
- Cons
- No free plan
- Costly for beginners with small budgets
- Limited SMS support
- All-in-one Email Solution
- Less Expensive Alternatives To Sendlane
- 1. Mailchimp
- 2. ActiveCampaign
- 3. GetResponse
- 4. ConvertKit
- Related Reading
- Create Fully-Built Stunning Email Templates That Convert With Mailsplash
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Are you looking for a comprehensive review of Sendlane? In this blog post, we will delve into the features, benefits, and drawbacks of Sendlane, a popular email marketing platform. Compare Sendlane with Klaviyo email, which is another top email marketing solution. Stay tuned for an unbiased Sendlane review with all the details you need to make a well-informed decision.
What Is Sendlane?
Selecting an Email Service Provider (ESP) is essential for the success of your email and SMS marketing efforts. The ESP you choose plays a significant role in deliverability, inbox placement, subscriber engagement, and conversion rates. To increase your campaign's performance, you need an ESP that offers a variety of features including segmentation, personalization, and automation. Sendlane has emerged as a strong competitor in the ESP industry, going head-to-head with popular options like Klaviyo and ActiveCampaign.
About Sendlane as an Email and SMS Marketing Tool
Sendlane is a powerful email marketing automation platform designed to help marketers deliver personalized customer experiences through targeted campaigns across email and SMS channels. Founded in 2013 by three digital marketers—Jimmy Kim, Zakariah Meftah, and Anik Singal—Sendlane was born out of a need for better email marketing tools.
This platform offers deep data integration and segmentation capabilities, allowing users to create highly tailored campaigns. With real-time tracking, multivariate testing, and advanced targeting options, Sendlane empowers marketers to optimize their messaging, enhance customer retention, and drive more sales.
Related Reading
Sendlane Review: Key Sendlane Features And Benefits
1. Enhancing Email Deliverability
Sendlane is designed to improve email deliverability and they ensures better deliverability rates in several ways. Sendlane has its IP addresses, whose reputation it works hard to protect. As such, all emails sent from those IP addresses will have a good reputation and are therefore less likely to go to the spam folder.
Experiments in Different Email Versions
Sendlane’s multivariate testing allow you to conduct experiments on different versions of an email to determine the email with the best deliverability. This process is fully automated, making it accurate, quick to perform, and delivers real time results. This feature is very helpful for improving audience engagement and eventually driving up sales.
Reduce Mails Marked as Spam
Sendlane also provides some suggestions for reducing the likelihood of your emails being marked as SPAM. They include: Delivering original email content, never using curse words in your emails, maintaining a hygienic list. List hygiene improves your sending reputation, avoiding excessive use of formatting, special characters, emojis and imagery, using catchy but relevant subject lines, masking links or using a button, only sending marketing emails from your custom domain email address.
2. Personalized Email Campaigns
Automation is Sendlane’s strong suit, and it utilizes audience behavior to trigger communications such as welcoming new subscribers, nurturing audience members, and performing list hygiene to improve customer relationships.
Autoresponder
By using workflows and autoresponder options, you can create personalized emails, SMS and popups that land in your audience’s inbox, stimulate conversations, improve list building, and reduce cart abandonment.
Goals
Sendlane introduces "Goals" to filter automation and help customize each customer’s journey throughout your automation. Goals segment your customers and determine what happens next in their journey using conditions like ‘and/or’.
3. Building Engaging Emails and Landing Pages
Sendlane provides users with a drag-and-drop email editor to create campaigns ideal for your brand. The editor contains tools and layouts to customize text, images, or HTML content in your emails and pages. You can also add social media icons and buttons to allow contacts to navigate to your landing pages or social media accounts. The usage of custom content blocks allows saving and reusing content in other emails for efficiency.
By integrating personalization tags like name, email address, or phone number, you can customize emails and landing pages with dynamic content to create a personalized experience and encourage more engagement with your contacts.
4. SMS Marketing Tool
The SMS marketing tool provided by Sendlane offers a quick way to populate your funnel with personalized messages about products, discounts, or notifications. SMSs increase engagement as users can easily switch from a text message to your campaign. You can send standalone SMSs or include them in a workflow to maximize communication opportunities.
5. List Management and Segmentation
Sendlane’s list management feature utilizes over 100 data points to automatically segment your audience. The smart list hygiene feature helps maintain a high-quality contact list by separating disinterested contacts from interested ones. This enhances retargeting efforts, deliverability with interested contacts, and ensures that conversions with different customers are focused and relevant.
6. Integration With Other Tools and API
Integrating all tools, stores, or brands under one account makes managing them easy with Sendlane. A high level of integration provides more data points per customer, resulting in focused targeting and increased conversions. This centralized platform allows the management of communication with all stores or brands from a single location.
7. Ease of Use
Sendlane’s user-friendly platform features an intuitive drag-and-drop editor for email and landing page creation. Integrating Sendlane with other apps and stores is straightforward, as is managing ecommerce. The personalized support through assisted onboarding and dedicated account managers simplifies the platform’s usability further.
8. Data Analytics
Real-time tracking by Sendlane provides immediate insights into customer behavior and campaign performance. Decisions can be made promptly based on real-time data, such as launching another version of an email if open rates are low. The daily digest section and dashboard present various metrics for a deep view of email and SMS performance.
9. Onboarding and Customer Support
Sendlane offers 24/7 email and chat support to all users, along with onboarding support. Professional plus plan users get a dedicated success manager to assist in all areas related to account and marketing success. The friendly customer support staff helps improve interactions with the email platform and ensures a seamless user experience.
Revolutionize Your Email Marketing with Mailsplash
As you consider enhancing your email campaigns, don't forget to try Mailsplash, the All-in-one Email Solution that enables freelancers, brands, and agencies to create stunning emails with AI-powered templates that convert. Design and create personalized, converting email campaigns with ease and at a lower cost than traditional marketing agencies with Mailsplash.
Try our All-in-one Email Solution today for free.
Sendlane Review: Pricing
Sendlane pricing is based on the number of emails you send as opposed to the number of contacts you have.
- Their cheapest plan starts at $500 per month (or Billed Annually at $6,000 saving you 17%) for email only. This will support up to 500,000 email sends per month.
- Plans scale up from there based on the number of emails sends per month. 1.75M sends a month will run $9000 per month (or Billed Annually at $108,000) for email only.
- Text message plans are additional and based on usage. SMS plans start at $50 per month for 2,500 send credits (1 send credit = 1 SMS send or 3 MMS sends).
Sendlane reviews are included for free at all tiers.
Related Reading
Complete Step-by-Step Guide On How To Use Mailsplash’s All-in-one AI Email Solution
Getting Started: Uploading Brands and Products
Before you can generate an email, you’ll need to upload a brand and product.
Navigate to the “Brands” tab and select “Add a Brand”. Once you’ve defined the brand’s name, logo(s), font(s), and color(s), you can upload your product(s).
You can do so by simply pasting in the product link, which will auto-populate the product description, name, and images, as seen below. Now you’re ready to design and write stunning emails with Mailsplash.
Design & Write Emails with Mailsplash: A Guide
Generate with AI
Not sure where to start? From your dashboard, click “Generate with AI” to get to ideating. Simply select the brand(s) and product(s) you’ve uploaded and describe the email you’re looking for (e.g. an email campaign promoting new pants on sale for 25% off). You can even define the design style you’re looking for!
If you’re feeling like a pro, click “Advanced Setup” to get more detailed access to other parameters such as your target audience, the type of email, and so on. Once you’re happy, click generate and watch the magic happen! In 30 seconds or less, you’ll have a email custom-tailored to your input.
Start from Template
Already know what kind of email you’re looking to create? You can then click “Start from Template” and browse through our gallery of templates, curated for the most common use cases. We currently support 21 templates for 7 different categories, but will be continuing to update this based on your feedback! Once you select an email type, you’ll be prompted to select a brand and product and be taken straight to the builder.
Sending Emails: Integrate with Any ESP
When exporting your email generation, you’ll be able to integrate with Klaviyo by inputting your API key. It’s as simple as that. We’re working on adding support for other major ESPs!
Now you should be well-equipped to save time and money on your email marketing.
Still confused? Have feedback? Let us know by sending us an email.
Sendlane Review: Pros And Cons
Pros
Clean and intuitive dashboard
Sendlane’s platform is user-friendly, making it easy to navigate and set up email campaigns.
Advanced reports
The tool provides detailed analytics on open rates, click-through rates, and more, helping users track performance and make data-driven decisions.
High email deliverability
Sendlane prioritizes email deliverability, ensuring that messages reach the intended recipients' inboxes.
Effective automation
Users can set up automated workflows to send targeted emails to subscribers based on their actions or behaviors.
A/B testing
The tool allows users to test different email variations to determine which performs best and optimize campaigns accordingly.
24/7 customer support
Sendlane offers round-the-clock customer service to assist users with any queries or issues.
Cons
No free plan
Sendlane does not offer a free plan, which may make it less accessible for users with limited budgets.
Costly for beginners with small budgets
The tool's pricing may be prohibitive for beginners or small businesses looking for an affordable email marketing solution.
Limited SMS support
While Sendlane offers SMS marketing capabilities, it only supports US phone numbers due to privacy regulations and data limitations.
All-in-one Email Solution
Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at a lower cost than traditional marketing agencies, from email copywriting to personalized branded email template design.
Try our All-in-one Email Solution today for free.
Less Expensive Alternatives To Sendlane
1. Mailchimp
As an alternative to Sendlane, Mailchimp offers a wide range of features that make it a popular choice among businesses. With robust automation capabilities, customizable templates, and advanced analytics, Mailchimp helps users manage their email campaigns effectively.
The platform's interface is user-friendly and intuitive, making it easy for marketers to create and send emails, manage subscriber lists, and track campaign performance. Mailchimp also provides A/B testing tools that allow users to optimize their email content and improve campaign results, along with integration with other marketing tools and platforms.
2. ActiveCampaign
ActiveCampaign is a powerful marketing automation platform that goes beyond traditional email marketing. In addition to email campaigns, the platform offers features like CRM integration, SMS marketing, and machine learning capabilities. ActiveCampaign also stands out for its personalization and optimization capabilities, helping businesses create targeted campaigns that resonate with their audience.
The platform uses advanced segmentation tools to help marketers divide their subscriber lists and send personalized content to different segments. With features like lead scoring and site tracking, ActiveCampaign enables users to track customer behavior and tailor their marketing efforts accordingly.
3. GetResponse
GetResponse is an all-in-one marketing platform that includes email marketing, marketing automation, landing pages, and webinars. The platform offers intuitive tools for creating and managing email campaigns, along with advanced features for segmentation and personalization. GetResponse enables users to create custom workflows based on subscriber behavior, allowing for targeted and timely communication.
The platform also provides robust analytics tools that help businesses track campaign performance and make data-driven decisions. GetResponse's landing page builder and webinar capabilities further enhance the platform's marketing capabilities, providing users with tools to engage and convert leads effectively.
4. ConvertKit
Designed specifically for creators, bloggers, and online entrepreneurs, ConvertKit is a platform that focuses on simplicity and effectiveness. The platform offers simple yet powerful email marketing automation tools, customizable landing pages, and subscriber management features.
ConvertKit's user-friendly interface makes it easy for creators to manage their email campaigns and automate their marketing efforts. The platform's customizable templates and forms help users create engaging email content and capture leads effectively. ConvertKit also provides segmentation and tagging features that allow users to categorize their subscribers and send targeted content to different segments.
Related Reading
Create Fully-Built Stunning Email Templates That Convert With Mailsplash
Mailsplash is a game-changing tool that harnesses the power of AI to help marketers create stunning email templates that convert like crazy. Whether you are a freelancer, brand, or agency, this all-in-one email solution allows you to design and craft personalized email campaigns with ease.
From creating engaging email copies to personalized branded email template designs, Mailsplash has got you covered. It lets you create campaigns, flows, and more in just a matter of minutes. Plus, you can send your emails using any email service provider such as Mailchimp and Klaviyo. So, if you're looking to take your email marketing game to the next level, Mailsplash is the way to go.
Start your free trial today and witness the magic unfold!
Written by
Hello, I'm Saif Akram, founder of MonetizeMail, an innovative email marketing agency. We're proud partners with Klaviyo and Customer.io, specializing in boosting MRR and reducing customer churn. Our agency has scaled over 50 brands, generating over $18M in revenue. With proven expertise in enhancing engagement and driving sales, I'm passionate about transforming businesses through effective email marketing strategies.
