Table of Contents
- Overview Klaviyo Email Templates
- Standard Templates
- Drag-and-Drop Templates
- Custom HTML Templates
- When to Use Each Type
- Standard Templates
- Drag-and-Drop Templates
- Custom HTML Templates
- Related Reading
- 5 Klaviyo Email Templates Design Best Practices
- 1. Consistent Branding
- 2. Mobile Responsiveness
- 3. Clear CTAs (Call-to-Actions)
- 4. Minimalistic Layout
- 5. A/B Testing
- Revolutionize Email Marketing with Mailsplash
- 7 Reliable Sources To Get Responsive HTML Klaviyo Email Templates
- 1. Mailsplash
- 2. Klaviyo's Template Library
- 3. BEE Free's Email Template Library
- 4. Unlayer
- 5. Publicate
- 6. Stripo
- 7. Litmus Community Templates
- Complete Step-by-Step Guide On How To Use Mailsplash’s All-in-one AI Email Solution To Create Responsive Klaviyo Email Templates
- Getting Started: Uploading Brands and Products
- Design & Write Emails with Mailsplash: A Guide
- Generate with AI
- Start from Template
- Sending Emails: Integrate with Any ESP
- Related Reading
- 5 Customization Tips: How To Customize Klaviyo Email Templates To Suit Specific Campaigns
- 1. Personalization: Use Dynamic Content and Merge Tags
- 2. Advanced Formatting: Explore Custom Fonts, Background Images, and Animated GIFs
- 3. Section Blocks: Use Pre-Built Section Blocks to Add Content Elements
- 4. Email Copy: Ensure Your Email Copy Is Personable and Invested in Customer Experiences
- 5. Mobile Optimization: Make Sure Your Email Design Translates Well on Any Screen Size
- Saving And Reusing Templates
- Accessing Saved Templates for Future Use
- Related Reading
- Create Fully-Built Stunning Klaviyo Email Templates That Convert With Mailsplash
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When it comes to email design, Klaviyo email templates have become increasingly popular, given their reputation for streamlining email marketing campaigns. Business owners can use Klaviyo email templates to increase email click-through rates and customer engagement. Klaviyo email templates are an effective and affordable way to improve your email marketing strategy. Although these templates are essential for business, they require a high level of email design skills that will help you create attractive and engaging emails. The use of Klaviyo email templates, in combination with a strong email design, can help you grow your email marketing strategy. Learn about other Klaviyo email templates tips on our blog.
Overview Klaviyo Email Templates
Klaviyo is a powerful email marketing platform that businesses utilize to create, send, and track email campaigns effectively. One of the significant aspects that make Klaviyo stand out is its range of well-designed email templates. These templates play a critical role in capturing the attention of subscribers, driving engagement, and ultimately increasing conversions.
Standard Templates
Standard templates provided by Klaviyo are pre-designed layouts that users can select to create their email campaigns swiftly. These templates are perfect for those who prefer a straightforward and easy design process without requiring extensive customization. Standard templates are an excellent option for users aiming to save time while still producing professional-looking emails efficiently.
Drag-and-Drop Templates
Klaviyo's drag-and-drop templates offer users a more flexible and customizable design experience. With a drag-and-drop editor, users can effortlessly adjust the layout, content, and styling of their emails by dragging and dropping elements onto the template. This type of template suits users seeking more control over the design and layout of their emails without the need for coding skills.
Custom HTML Templates
For users with specific design requirements or those who prefer to create fully personalized email templates, Klaviyo also supports custom HTML templates. These templates enable users to design emails from scratch using HTML code, giving them complete control over the design and layout of the email. Custom HTML templates are ideal for users with advanced design skills or unique branding requirements.
When to Use Each Type
Standard Templates
Use standard templates when creating simple, visually appealing emails quickly without extensive customization. These templates are suitable for regular newsletters, announcements, or promotional emails.
Drag-and-Drop Templates
Opt for drag-and-drop templates when you want more flexibility and customization in your email design. These templates are perfect for crafting engaging and interactive emails with personalized content and layouts.
Custom HTML Templates
Select custom HTML templates for specific design requirements, branding guidelines, or advanced design skills. These templates allow complete customization and are ideal for creating unique and branded email campaigns tailored to your specific needs.
Related Reading
5 Klaviyo Email Templates Design Best Practices
1. Consistent Branding
Incorporating consistent branding elements such as brand colors, logos, and imagery helps reinforce brand identity and recognition. By aligning email templates with your brand's visual style guide, you create a cohesive experience for recipients, enhancing brand recall and credibility. Consistent branding also fosters trust and loyalty among subscribers, as they associate your emails with your brand's values and offerings.
2. Mobile Responsiveness
With the majority of email opens now happening on mobile devices, it's crucial to ensure that email templates are optimized for mobile responsiveness. Mobile-friendly templates adapt seamlessly to various screen sizes and resolutions, providing a positive user experience regardless of the device used. This includes using responsive design techniques such as fluid layouts, scalable images, and optimized font sizes to ensure readability and usability on smaller screens.
3. Clear CTAs (Call-to-Actions)
Clear and compelling call-to-action (CTAs) are essential for guiding recipients to take desired actions, whether it's making a purchase, signing up for a webinar, or downloading a resource. CTAs should be prominently displayed within the email, using eye-catching design elements such as buttons or banners, and concise, action-oriented language. Effective CTAs stand out visually from surrounding content and clearly communicate the next steps for recipients, encouraging them to engage with your email content.
4. Minimalistic Layout
Adopting a minimalistic layout for email templates helps streamline content presentation and enhances readability and focus. A clutter-free design reduces visual noise and distractions, allowing recipients to quickly grasp the main message of the email.
Minimalistic layouts typically feature clean typography, ample white space, and organized content hierarchy, making it easier for recipients to scan and digest the information presented. This approach is particularly effective for conveying concise, impactful messages and driving attention to key elements such as product offerings or promotions.
5. A/B Testing
A/B testing, also known as split testing, involves experimenting with different design elements and layouts to identify which variations resonate best with your audience and drive desired outcomes. With Klaviyo's A/B testing capabilities, you can test variables such as subject lines, email content, imagery, CTAs, and send times to optimize email performance.
By analyzing the results of A/B tests, you can gain valuable insights into audience preferences and behavior, informing future design decisions and maximizing the effectiveness of your email campaigns. A/B testing allows you to continuously refine and improve Klaviyo email templates based on real-time data and feedback, ultimately driving higher engagement and conversion rates.
Revolutionize Email Marketing with Mailsplash
Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.
Try our All-in-one Email Solution today for free.
7 Reliable Sources To Get Responsive HTML Klaviyo Email Templates
1. Mailsplash
Mailsplash is an AI-powered tool that lets you create stunning email templates that convert. With Mailsplash, you can design and create emails in minutes and send them with any email service provider, including Klaviyo. The platform enables freelancers, brands, and agencies to create personalized campaigns at a lower cost than traditional agencies.
Try Mailsplash's all-in-one email solution today for free.
2. Klaviyo's Template Library
Klaviyo offers a selection of responsive email templates directly within its platform. These templates are mobile-responsive and optimized for deliverability, making them a convenient and reliable option for creating professional-looking emails.
3. BEE Free's Email Template Library
BEE Free offers a library of responsive email templates that can be exported as HTML code. These templates are simple, usable, and compatible with Klaviyo and other email marketing platforms, covering a range of design styles and purposes.
4. Unlayer
Unlayer is a versatile platform that offers a drag-and-drop email editor, allowing users to create visually appealing and responsive HTML email templates quickly and easily. Users can choose from a wide range of responsive HTML email templates for Klaviyo, customize them with drag-and-drop features, and export them to Klaviyo.
5. Publicate
Publicate provides a library of 1150+ templates to help users create visually appealing and responsive HTML email templates quickly. The platform's drag-and-drop email editor enables users to speed up production and improve their email marketing statistics.
6. Stripo
Stripo offers a powerful email editor that lets users design and create responsive HTML email templates without coding skills. With over 600 Klaviyo templates available, Stripo also offers features like AMP emails, dynamic content, and integrations with various email service providers.
7. Litmus Community Templates
Litmus offers a collection of responsive email templates in its community library, designed and tested by email marketing professionals. These templates are compatible with Klaviyo and cater to various industries, occasions, or design preferences.
Complete Step-by-Step Guide On How To Use Mailsplash’s All-in-one AI Email Solution To Create Responsive Klaviyo Email Templates
Getting Started: Uploading Brands and Products
Before you can generate an email, you’ll need to upload a brand and product.
Navigate to the “Brands” tab and select “Add a Brand”. Once you’ve defined the brand’s name, logo(s), font(s), and color(s), you can upload your product(s).
You can do so by simply pasting in the product link, which will auto-populate the product description, name, and images, as seen below. Now you’re ready to design and write stunning emails with Mailsplash.
Design & Write Emails with Mailsplash: A Guide
Generate with AI
Not sure where to start? From your dashboard, click “Generate with AI” to get to ideating. Simply select the brand(s) and product(s) you’ve uploaded and describe the email you’re looking for (e.g. an email campaign promoting new pants on sale for 25% off). You can even define the design style you’re looking for!
If you’re feeling like a pro, click “Advanced Setup” to get more detailed access to other parameters such as your target audience, the type of email, and so on. Once you’re happy, click generate and watch the magic happen! In 30 seconds or less, you’ll have a email custom-tailored to your input.
Start from Template
Already know what kind of email you’re looking to create? You can then click “Start from Template” and browse through our gallery of templates, curated for the most common use cases. We currently support 21 templates for 7 different categories, but will be continuing to update this based on your feedback! Once you select an email type, you’ll be prompted to select a brand and product and be taken straight to the builder.
Sending Emails: Integrate with Any ESP
When exporting your email generation, you’ll be able to integrate with Klaviyo by inputting your API key. It’s as simple as that. We’re working on adding support for other major ESPs!
Now you should be well-equipped to save time and money on your email marketing.
Still confused? Have feedback? Let us know by sending us an email.
Related Reading
- Email Graphic Design
5 Customization Tips: How To Customize Klaviyo Email Templates To Suit Specific Campaigns
1. Personalization: Use Dynamic Content and Merge Tags
I use dynamic content and merge tags in Klaviyo to personalize emails with recipients' names, locations, or purchase history. This increases engagement and makes the email feel personalized to the recipient. Personalization is a game changer for your emails.
2. Advanced Formatting: Explore Custom Fonts, Background Images, and Animated GIFs
Advanced formatting options such as custom fonts, background images, and animated GIFs make emails visually appealing. These features help emails stand out and capture the recipient's attention. Visuals and aesthetic choices are just as important as the content you provide.
3. Section Blocks: Use Pre-Built Section Blocks to Add Content Elements
I use pre-built section blocks in Klaviyo to add content elements like product grids, testimonials, or blog posts to emails. This saves time and ensures emails are organized and easy to read. Think about what your audience wants to know and provide it in the most digestible fashion.
4. Email Copy: Ensure Your Email Copy Is Personable and Invested in Customer Experiences
Making sure your email copy is personable, approachable, and invested in customer experiences is paramount. Inspire your readers and make it clear what you want them to do. Embrace personalization and dynamic content to make the email feel more personalized to the recipient.
5. Mobile Optimization: Make Sure Your Email Design Translates Well on Any Screen Size
Nearly 62 percent of email opens occurred on a mobile device. It is crucial your email design translates well on any screen size for an email campaign's success. Always test your emails on both desktop and mobile to ensure they look great on any device.
Saving And Reusing Templates
Saved templates in Klaviyo are a valuable strategy for streamlining the email creation process and maintaining consistency across campaigns. Once you've designed an email template that you're satisfied with, you can easily save it for future use. By clicking on the "Save" button within the Klaviyo template editor and giving your template a descriptive name, you can store it in your account's template library.
Accessing Saved Templates for Future Use
Saved templates can be accessed in your Klaviyo account's template library, allowing you to quickly reuse them when creating new email campaigns. This feature helps you save time on repetitive design tasks and ensures that your emails are consistent in style and branding.
When creating a new campaign, you have the option to start from scratch or select a saved template from your library. This flexibility enables you to efficiently create professional-looking emails by leveraging previously designed templates.
Related Reading
- Figma For Email Design
- Transactional Email Design
- Stripo Alternative
Create Fully-Built Stunning Klaviyo Email Templates That Convert With Mailsplash
Mailsplash is an incredible tool that leverages the power of artificial intelligence to craft visually stunning and highly converting email templates. This innovative platform allows users to effortlessly design and create impactful email campaigns and flows in a matter of minutes. Whether you are a freelancer, a brand, or an agency,
Mailsplash provides you with the ability to swiftly generate personalized, converting email campaigns at a fraction of the cost typically charged by marketing agencies. From email copywriting to personalized branded email template design, Mailsplash offers an all-in-one email solution that can be seamlessly integrated with any email service provider, including popular platforms like Mailchimp and Klaviyo.
Experience the power of Mailsplash today by signing up for a free trial and revolutionize your email marketing efforts.
Written by
Hello, I'm Saif Akram, founder of MonetizeMail, an innovative email marketing agency. We're proud partners with Klaviyo and Customer.io, specializing in boosting MRR and reducing customer churn. Our agency has scaled over 50 brands, generating over $18M in revenue. With proven expertise in enhancing engagement and driving sales, I'm passionate about transforming businesses through effective email marketing strategies.
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