Klaviyo Post Purchase Flow Guide: Setup & Best Practices (2024)

Take your e-commerce business to the next level with this guide on setting up. Optimize your Klaviyo post purchase flow for maximum success.

Klaviyo Post Purchase Flow Guide: Setup & Best Practices (2024)
Do not index
Do not index
Are you looking to boost your eCommerce sales by increasing customer engagement and loyalty? The key lies in leveraging Klaviyo post purchase flow. After a successful transaction, this strategy enables continuous communication with customers to encourage repeat purchases and brand loyalty. By tailoring personalized email content through Klaviyo email post purchase flow, you can keep your brand top of mind for customers and achieve long-term business growth. Learn all about the benefits and actionable strategies of Klaviyo post purchase flow in this guide!

Understanding The Klaviyo Post Purchase Flow

Klaviyo Post Purchase Flow
Klaviyo Post Purchase Flow
The post-purchase flow is a sequence of emails that are sent to customers after they make a purchase. This flow is an essential part of an email marketing strategy because it plays a significant role in customer retention.
The purpose of sending post-purchase emails is to reassure customers that their purchase was successful, show appreciation for their business, and encourage repeat purchases. By delivering a positive customer experience through post-purchase emails, businesses can build trust with customers, improve the likelihood of repeat purchases, and boost brand loyalty over time.

The Post-Purchase Flow in the Overall Email Marketing Strategy

Implementing a post-purchase flow in the overall email marketing strategy is crucial because it helps to build customer relationships and drives repeat business. The post-purchase flow complements other email flows, such as the welcome series and abandoned cart series, by engaging with customers at different points in their purchasing journey.
By sending post-purchase emails as part of the customer retention strategy, businesses can provide valuable information, incentives, and support to customers, which can lead to an increase in customer lifetime value and long-term revenue growth.

All-in-one Email Solution

Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.
Try our All-in-one Email Solution today for free.

Types Of Klaviyo Post Purchase Flows

Klaviyo Post Purchase Flow
Klaviyo Post Purchase Flow
Transactional emails are an essential component of a successful post-purchase flow in Klaviyo. These transactional emails include Order Confirmation and Shipping Notification emails, which provide crucial information to your customers about their purchase journey.

Thank You Email

Thank you emails are sent to customers after a purchase is made. These emails are an excellent opportunity to strengthen the relationship with your customers by expressing gratitude for their purchase. These emails can be used to welcome new customers, introduce loyalty programs, and encourage newsletter sign-ups.

Review Request Email

Review request emails are designed to solicit feedback from customers post-purchase. These emails ask customers to leave reviews on social media platforms or directly on your website. Reviews are vital in building trust with potential customers, and having a dedicated flow for review requests can help boost the credibility of your brand.

Cross-Sell Email

Cross-sell emails aim to encourage customers to make additional purchases by recommending products that complement their initial purchase. These emails can include popular products and can be personalized based on customer preferences. Incorporating cross-sell emails in your post-purchase flow can increase customer engagement and drive repeat sales.

Instructions Email

Instructional emails are sent to customers to provide guidance on using a product. These emails are particularly useful for products that may require additional instructions or are complex to use. Timing is crucial with instructional emails, and they should be sent before the product arrives to ensure customers have the information they need when their purchase is delivered.

Mailsplash's AI-Enhanced Template Creation

Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.
Try our All-in-one Email Solution today for free.

Why You Need To Send Post Purchase Emails

Klaviyo Post Purchase Flow
Klaviyo Post Purchase Flow

Customers want them

These days, more and more customers are eager to receive post-purchase emails. It’s crucial to maintain communication even after an order has been placed, especially in the crucial 5-day window when the package may or may not arrive.
Customers themselves are not shy about asking, “Where is my order?” inquiring about the status of their purchase. In the event of a delay, it’s important to inform customers promptly, through direct integrations and automated messages, to build trust and establish credibility with your brand.

They build trust

Post-purchase emails are an opportunity to strengthen customer relationships, especially in times of unexpected delays or issues. By providing customers with timely information, you can offer peace of mind and reassure them about their purchase. These automated messages, delivered through seamless integrations, can help you showcase the reliability and trustworthiness of your brand, fostering long-term relationships with your customers.

They increase the customer's lifetime value

Post-purchase emails are not just about confirming order details. They offer a unique chance to engage with customers, providing them with additional information on your brand and products. By taking advantage of this opportunity, you can enhance customer loyalty and increase their lifetime value.
Post-purchase emails can also be used to entice customers back to your site, create an exceptional customer experience, and lay the foundation for re-orders, all of which contribute to boosting customer lifetime value.

Mailsplash's AI-Driven Template Creation

Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at a lower cost than traditional marketing agencies, from email copywriting to personalized branded email template design.
Try our All-in-one Email Solution today for free.

How To Create A Klaviyo Post Purchase Flow

Klaviyo Post Purchase Flow
Klaviyo Post Purchase Flow
To create a Klaviyo post-purchase flow, follow these steps:

Creating the Flow

1. Navigate to the Flows tab
2. Click Create Flow
3. Select Create from Scratch

Triggering the Flow

4. Choose Metric to trigger the flow
5. Click on the dropdown menu and choose Placed Order
6. Click Done

Adding Time Delays

7. Include time delays if applicable. It is recommended for product review, cross-sell, and up-sell flows, but not for thank you flows

Targeting Customers with Splits

8. Add in splits to target customers based on aspects such as
  • New versus returning customer (Placed Order at equals 1 over all time)
  • Amount paid (Value is greater than X)

Adding Initial Messages

9. Add in your initial message(s)

Setting Time Delays

10. Add time delays before any following splits or messages.

Managing Flow Status

11. Click the Manage Flow dropdown when you're ready for the flow to start sending
12. Select Update All Action Statuses
13. Choose Live from the dropdown
14. Click Update Statuses

Saving and Exiting

15. Click Save & Exit

Complete Step-by-Step Guide On How To Use Mailsplash’s All-in-one AI Email Solution

Getting Started: Uploading Brands and Products

Before you can generate an email, you’ll need to upload a brand and product.
notion image
Navigate to the “Brands” tab and select “Add a Brand”. Once you’ve defined the brand’s name, logo(s), font(s), and color(s), you can upload your product(s).
You can do so by simply pasting in the product link, which will auto-populate the product description, name, and images, as seen below. Now you’re ready to design and write stunning emails with Mailsplash.

Design & Write Emails with Mailsplash: A Guide

Generate with AI

notion image
Not sure where to start? From your dashboard, click “Generate with AI” to get to ideating. Simply select the brand(s) and product(s) you’ve uploaded and describe the email you’re looking for (e.g. an email campaign promoting new pants on sale for 25% off). You can even define the design style you’re looking for!
notion image
If you’re feeling like a pro, click “Advanced Setup” to get more detailed access to other parameters such as your target audience, the type of email, and so on. Once you’re happy, click generate and watch the magic happen! In 30 seconds or less, you’ll have a email custom-tailored to your input.
 

Start from Template

notion image
Already know what kind of email you’re looking to create? You can then click “Start from Template” and browse through our gallery of templates, curated for the most common use cases. We currently support 21 templates for 7 different categories, but will be continuing to update this based on your feedback! Once you select an email type, you’ll be prompted to select a brand and product and be taken straight to the builder.

Sending Emails: Integrate with Any ESP

notion image
When exporting your email generation, you’ll be able to integrate with Klaviyo by inputting your API key. It’s as simple as that. We’re working on adding support for other major ESPs!
Now you should be well-equipped to save time and money on your email marketing.
Still confused? Have feedback? Let us know by sending us an email.

Post Purchase Email Flow Best Practices

Klaviyo Post Purchase Flow
Klaviyo Post Purchase Flow

Create with a Purpose

The first step to creating a powerful post-purchase email flow is to establish a clear purpose. By defining what you want to achieve with each email, you set a solid foundation for your campaign. This could be to follow up on the customer's experience, build loyalty, or offer useful information or product recommendations. Crafting each email with a specific goal in mind ensures that your messaging is clear and effective.

Send on Time

Timely communication is key to maintaining engagement with your customers. When customers complete a purchase, they expect an order confirmation to arrive promptly in their inbox. By sending a thank-you email right after the purchase, you not only confirm the order but also express appreciation for the customer's business. This immediate contact helps to establish a strong relationship with your customer and sets a positive tone for future interactions.

Personalize the Emails

Personalizing your post-purchase email flow is crucial for boosting customer engagement and loyalty. By using dynamic email content that leverages customer data in real-time, you can tailor your messaging to individual preferences and behaviors. This allows you to send automated emails with relevant information, product recommendations and upsells based on the customer's interests. By personalizing your communication, you demonstrate a keen understanding of your customers' needs and preferences, enhancing the overall customer experience.

Offer Discount Codes

Including discount codes in your post-purchase emails is a great way to incentivize repeat purchases and reward customer loyalty. Customers appreciate discounts, and receiving a special offer can make them feel valued and encourage them to return to your website. You can use discount codes as rewards for leaving reviews or sharing purchases on social media, creating a positive experience that fosters long-term customer relationships.

Include Cross-Sell and Upsell Recommendations

Cross-selling and upselling recommendations are effective strategies for increasing the average order value of your store. In post-purchase emails, you can highlight products that complement the items purchased by a customer or showcase new arrivals that may interest them.
By suggesting additional products that align with the customer's preferences, you can encourage them to explore more of your offerings and potentially make a larger purchase. This not only drives revenue but also enhances the customer's shopping experience by introducing them to relevant products they may not have discovered otherwise.

Create Fully-Built Stunning Email Templates That Convert With Mailsplash

Mailsplash is an AI-powered tool that empowers users to create stunning email templates that convert effortlessly. With Mailsplash, you can easily design and produce eye-catching, high-converting emails in just a matter of minutes. This means that anyone - whether you're a freelancer, a brand, or an agency - can quickly and affordably create personalized, converting email campaigns.
Mailsplash supports all major email service providers like Mailchimp and Klaviyo, ensuring seamless integration into your existing email marketing infrastructure. With Mailsplash, you have the power to control every aspect of your email marketing strategy, from compelling copywriting to personalized, branded email template design.
Give Mailsplash a try today and experience the difference of this all-in-one email solution.

Ready to Start?

Bring your email marketing game to the next level with Mailsplash!

Start for FREE
Daniel Kwon

Written by

Daniel Kwon

Hi! I'm Dan Kwon, a growth hacker and digital innovator who first gained social proof by hitting a million social media followers at 17. I founded an AI writing tool startup, propelling it to $1M ARR and over a million users in just 3 months, leading to a successful exit. My specialty lies in creating viral brand identities and understanding Gen Z’s digital marketing landscape. I'm always ready to share practical, real-world insights in digital marketing.

Related posts

Simple Guide On How To Turn Off Double Opt In KlaviyoSimple Guide On How To Turn Off Double Opt In Klaviyo
9 Tested Klaviyo Email Templates for Ecommerce Email Marketing9 Tested Klaviyo Email Templates for Ecommerce Email Marketing
Hubspot Vs Klaviyo: Side-By-Side Comparison Of Features And Functionalities in 2024Hubspot Vs Klaviyo: Side-By-Side Comparison Of Features And Functionalities in 2024
How To Build an Efficient End-to-End Content Marketing Workflow (+ Must-Have PlatformsHow To Build an Efficient End-to-End Content Marketing Workflow (+ Must-Have Platforms
How To Set Up A Klaviyo Welcome Series Flow For Successful OnboardingHow To Set Up A Klaviyo Welcome Series Flow For Successful Onboarding
Klaviyo vs Constant Contact: Which One Is Best For You In 2024?Klaviyo vs Constant Contact: Which One Is Best For You In 2024?
Best Practices And Implementation Tips For Klaviyo Sunset FlowBest Practices And Implementation Tips For Klaviyo Sunset Flow
Sendlane Vs Klaviyo: Features, Pros, Cons & Pricing (2024)Sendlane Vs Klaviyo: Features, Pros, Cons & Pricing (2024)
Differences Between Klaviyo Flow Filters And Trigger FiltersDifferences Between Klaviyo Flow Filters And Trigger Filters
Klaviyo Vs Drip: Choosing The Best ESP For Your Ecormmence (2024)Klaviyo Vs Drip: Choosing The Best ESP For Your Ecormmence (2024)
How To Set Up A Klaviyo Abandoned Cart Flow To Recover Lost SaleHow To Set Up A Klaviyo Abandoned Cart Flow To Recover Lost Sale
Detailed Breakdown Of Klaviyo SMS Pricing in 2024Detailed Breakdown Of Klaviyo SMS Pricing in 2024
How To Create A Klaviyo Segment For Sending More Personalized EmailsHow To Create A Klaviyo Segment For Sending More Personalized Emails
How To Create A Klaviyo Browse Abandonment Flow In 2024How To Create A Klaviyo Browse Abandonment Flow In 2024
How To Set Up Klaviyo Cart Abandonment Flow To Boost Sales In 2024How To Set Up Klaviyo Cart Abandonment Flow To Boost Sales In 2024
Attentive Vs Klaviyo: Which Platform Is Best For SMS And Email Marketing in 2024? Attentive Vs Klaviyo: Which Platform Is Best For SMS And Email Marketing in 2024?
How To Set Up And Use Dynamic Klaviyo Coupon Codes In 202How To Set Up And Use Dynamic Klaviyo Coupon Codes In 202
22 Best Klaviyo Flows In 2024 (With Examples)22 Best Klaviyo Flows In 2024 (With Examples)
Klaviyo Price Guide For Email & SMS Marketing In 2024Klaviyo Price Guide For Email & SMS Marketing In 2024
6 Best Klaviyo Integrations To Boost Your Email Marketing Efforts6 Best Klaviyo Integrations To Boost Your Email Marketing Efforts
Klaviyo vs. Mailchimp: Which Email Marketing Platform Is Right For You?Klaviyo vs. Mailchimp: Which Email Marketing Platform Is Right For You?
What Is Klaviyo & Why It's The Best Tool for EcommerceWhat Is Klaviyo & Why It's The Best Tool for Ecommerce
A Complete Side-By-Side Feature Comparison Of Privy Vs KlaviyoA Complete Side-By-Side Feature Comparison Of Privy Vs Klaviyo
How To Perform A Klaviyo List Cleaning To Improve Email DeliverabilityHow To Perform A Klaviyo List Cleaning To Improve Email Deliverability
Which ESP Is Right For Your Business? Klaviyo Vs Shopify EmailWhich ESP Is Right For Your Business? Klaviyo Vs Shopify Email
How To Set Up A Klaviyo Back In Stock Flow In 4 StepsHow To Set Up A Klaviyo Back In Stock Flow In 4 Steps
How To Create and Set Up Your Klaviyo Winback Flow In 9 Simple StepsHow To Create and Set Up Your Klaviyo Winback Flow In 9 Simple Steps
Listrak Vs Klaviyo Feature Comparison: Benefits & Pricing (2024)Listrak Vs Klaviyo Feature Comparison: Benefits & Pricing (2024)
A Step-By-Step Guide On How To Send A Test Email In Klaviyo (2024)A Step-By-Step Guide On How To Send A Test Email In Klaviyo (2024)
Sendlane Review: Features Breakdown, Pricing, Pros & Cons (2024)Sendlane Review: Features Breakdown, Pricing, Pros & Cons (2024)
Klaviyo SMS Flow: All You Need To Know & How To Set It Up (2024)Klaviyo SMS Flow: All You Need To Know & How To Set It Up (2024)
How To Choose The Right Klaviyo Email Marketing Agency In 2024How To Choose The Right Klaviyo Email Marketing Agency In 2024
Klaviyo Reviews For Shopify Stores: Features & Pricing In 2024Klaviyo Reviews For Shopify Stores: Features & Pricing In 2024
Klaviyo Revenue: Strategies For Driving More Revenue From Your CampaignsKlaviyo Revenue: Strategies For Driving More Revenue From Your Campaigns
Mailchimp vs Klaviyo: Features, Benefits, Pricing, Pros & Cons (2024)Mailchimp vs Klaviyo: Features, Benefits, Pricing, Pros & Cons (2024)
A Step-By-Step Guide For Zapier Klaviyo Integration & Example (2024A Step-By-Step Guide For Zapier Klaviyo Integration & Example (2024
All You Need To Know About Klaviyo Email Templates & ExamplesAll You Need To Know About Klaviyo Email Templates & Examples