Table of Contents
- Understanding The Klaviyo Post Purchase Flow
- The Post-Purchase Flow in the Overall Email Marketing Strategy
- All-in-one Email Solution
- Related Reading
- Types Of Klaviyo Post Purchase Flows
- Thank You Email
- Review Request Email
- Cross-Sell Email
- Instructions Email
- Mailsplash's AI-Enhanced Template Creation
- Why You Need To Send Post Purchase Emails
- Customers want them
- They build trust
- They increase the customer's lifetime value
- Mailsplash's AI-Driven Template Creation
- Related Reading
- How To Create A Klaviyo Post Purchase Flow
- Creating the Flow
- Triggering the Flow
- Adding Time Delays
- Targeting Customers with Splits
- Adding Initial Messages
- Setting Time Delays
- Managing Flow Status
- Saving and Exiting
- Complete Step-by-Step Guide On How To Use Mailsplash’s All-in-one AI Email Solution
- Getting Started: Uploading Brands and Products
- Design & Write Emails with Mailsplash: A Guide
- Generate with AI
- Start from Template
- Sending Emails: Integrate with Any ESP
- Post Purchase Email Flow Best Practices
- Create with a Purpose
- Send on Time
- Personalize the Emails
- Offer Discount Codes
- Include Cross-Sell and Upsell Recommendations
- Create Fully-Built Stunning Email Templates That Convert With Mailsplash
- Related Reading
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Are you looking to boost your eCommerce sales by increasing customer engagement and loyalty? The key lies in leveraging Klaviyo post purchase flow. After a successful transaction, this strategy enables continuous communication with customers to encourage repeat purchases and brand loyalty. By tailoring personalized email content through Klaviyo email post purchase flow, you can keep your brand top of mind for customers and achieve long-term business growth. Learn all about the benefits and actionable strategies of Klaviyo post purchase flow in this guide!
Understanding The Klaviyo Post Purchase Flow
The post-purchase flow is a sequence of emails that are sent to customers after they make a purchase. This flow is an essential part of an email marketing strategy because it plays a significant role in customer retention.
The purpose of sending post-purchase emails is to reassure customers that their purchase was successful, show appreciation for their business, and encourage repeat purchases. By delivering a positive customer experience through post-purchase emails, businesses can build trust with customers, improve the likelihood of repeat purchases, and boost brand loyalty over time.
The Post-Purchase Flow in the Overall Email Marketing Strategy
Implementing a post-purchase flow in the overall email marketing strategy is crucial because it helps to build customer relationships and drives repeat business. The post-purchase flow complements other email flows, such as the welcome series and abandoned cart series, by engaging with customers at different points in their purchasing journey.
By sending post-purchase emails as part of the customer retention strategy, businesses can provide valuable information, incentives, and support to customers, which can lead to an increase in customer lifetime value and long-term revenue growth.
All-in-one Email Solution
Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.
Try our All-in-one Email Solution today for free.
Related Reading
Types Of Klaviyo Post Purchase Flows
Transactional emails are an essential component of a successful post-purchase flow in Klaviyo. These transactional emails include Order Confirmation and Shipping Notification emails, which provide crucial information to your customers about their purchase journey.
Thank You Email
Thank you emails are sent to customers after a purchase is made. These emails are an excellent opportunity to strengthen the relationship with your customers by expressing gratitude for their purchase. These emails can be used to welcome new customers, introduce loyalty programs, and encourage newsletter sign-ups.
Review Request Email
Review request emails are designed to solicit feedback from customers post-purchase. These emails ask customers to leave reviews on social media platforms or directly on your website. Reviews are vital in building trust with potential customers, and having a dedicated flow for review requests can help boost the credibility of your brand.
Cross-Sell Email
Cross-sell emails aim to encourage customers to make additional purchases by recommending products that complement their initial purchase. These emails can include popular products and can be personalized based on customer preferences. Incorporating cross-sell emails in your post-purchase flow can increase customer engagement and drive repeat sales.
Instructions Email
Instructional emails are sent to customers to provide guidance on using a product. These emails are particularly useful for products that may require additional instructions or are complex to use. Timing is crucial with instructional emails, and they should be sent before the product arrives to ensure customers have the information they need when their purchase is delivered.
Mailsplash's AI-Enhanced Template Creation
Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.
Try our All-in-one Email Solution today for free.
Why You Need To Send Post Purchase Emails
Customers want them
These days, more and more customers are eager to receive post-purchase emails. It’s crucial to maintain communication even after an order has been placed, especially in the crucial 5-day window when the package may or may not arrive.
Customers themselves are not shy about asking, “Where is my order?” inquiring about the status of their purchase. In the event of a delay, it’s important to inform customers promptly, through direct integrations and automated messages, to build trust and establish credibility with your brand.
They build trust
Post-purchase emails are an opportunity to strengthen customer relationships, especially in times of unexpected delays or issues. By providing customers with timely information, you can offer peace of mind and reassure them about their purchase. These automated messages, delivered through seamless integrations, can help you showcase the reliability and trustworthiness of your brand, fostering long-term relationships with your customers.
They increase the customer's lifetime value
Post-purchase emails are not just about confirming order details. They offer a unique chance to engage with customers, providing them with additional information on your brand and products. By taking advantage of this opportunity, you can enhance customer loyalty and increase their lifetime value.
Post-purchase emails can also be used to entice customers back to your site, create an exceptional customer experience, and lay the foundation for re-orders, all of which contribute to boosting customer lifetime value.
Mailsplash's AI-Driven Template Creation
Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at a lower cost than traditional marketing agencies, from email copywriting to personalized branded email template design.
Try our All-in-one Email Solution today for free.
Related Reading
How To Create A Klaviyo Post Purchase Flow
To create a Klaviyo post-purchase flow, follow these steps:
Creating the Flow
1. Navigate to the Flows tab
2. Click Create Flow
3. Select Create from Scratch
Triggering the Flow
4. Choose Metric to trigger the flow
5. Click on the dropdown menu and choose Placed Order
6. Click Done
Adding Time Delays
7. Include time delays if applicable. It is recommended for product review, cross-sell, and up-sell flows, but not for thank you flows
Targeting Customers with Splits
8. Add in splits to target customers based on aspects such as
- New versus returning customer (Placed Order at equals 1 over all time)
- Amount paid (Value is greater than X)
Adding Initial Messages
9. Add in your initial message(s)
Setting Time Delays
10. Add time delays before any following splits or messages.
Managing Flow Status
11. Click the Manage Flow dropdown when you're ready for the flow to start sending
12. Select Update All Action Statuses
13. Choose Live from the dropdown
14. Click Update Statuses
Saving and Exiting
15. Click Save & Exit
Complete Step-by-Step Guide On How To Use Mailsplash’s All-in-one AI Email Solution
Getting Started: Uploading Brands and Products
Before you can generate an email, you’ll need to upload a brand and product.
Navigate to the “Brands” tab and select “Add a Brand”. Once you’ve defined the brand’s name, logo(s), font(s), and color(s), you can upload your product(s).
You can do so by simply pasting in the product link, which will auto-populate the product description, name, and images, as seen below. Now you’re ready to design and write stunning emails with Mailsplash.
Design & Write Emails with Mailsplash: A Guide
Generate with AI
Not sure where to start? From your dashboard, click “Generate with AI” to get to ideating. Simply select the brand(s) and product(s) you’ve uploaded and describe the email you’re looking for (e.g. an email campaign promoting new pants on sale for 25% off). You can even define the design style you’re looking for!
If you’re feeling like a pro, click “Advanced Setup” to get more detailed access to other parameters such as your target audience, the type of email, and so on. Once you’re happy, click generate and watch the magic happen! In 30 seconds or less, you’ll have a email custom-tailored to your input.
Start from Template
Already know what kind of email you’re looking to create? You can then click “Start from Template” and browse through our gallery of templates, curated for the most common use cases. We currently support 21 templates for 7 different categories, but will be continuing to update this based on your feedback! Once you select an email type, you’ll be prompted to select a brand and product and be taken straight to the builder.
Sending Emails: Integrate with Any ESP
When exporting your email generation, you’ll be able to integrate with Klaviyo by inputting your API key. It’s as simple as that. We’re working on adding support for other major ESPs!
Now you should be well-equipped to save time and money on your email marketing.
Still confused? Have feedback? Let us know by sending us an email.
Post Purchase Email Flow Best Practices
Create with a Purpose
The first step to creating a powerful post-purchase email flow is to establish a clear purpose. By defining what you want to achieve with each email, you set a solid foundation for your campaign. This could be to follow up on the customer's experience, build loyalty, or offer useful information or product recommendations. Crafting each email with a specific goal in mind ensures that your messaging is clear and effective.
Send on Time
Timely communication is key to maintaining engagement with your customers. When customers complete a purchase, they expect an order confirmation to arrive promptly in their inbox. By sending a thank-you email right after the purchase, you not only confirm the order but also express appreciation for the customer's business. This immediate contact helps to establish a strong relationship with your customer and sets a positive tone for future interactions.
Personalize the Emails
Personalizing your post-purchase email flow is crucial for boosting customer engagement and loyalty. By using dynamic email content that leverages customer data in real-time, you can tailor your messaging to individual preferences and behaviors. This allows you to send automated emails with relevant information, product recommendations and upsells based on the customer's interests. By personalizing your communication, you demonstrate a keen understanding of your customers' needs and preferences, enhancing the overall customer experience.
Offer Discount Codes
Including discount codes in your post-purchase emails is a great way to incentivize repeat purchases and reward customer loyalty. Customers appreciate discounts, and receiving a special offer can make them feel valued and encourage them to return to your website. You can use discount codes as rewards for leaving reviews or sharing purchases on social media, creating a positive experience that fosters long-term customer relationships.
Include Cross-Sell and Upsell Recommendations
Cross-selling and upselling recommendations are effective strategies for increasing the average order value of your store. In post-purchase emails, you can highlight products that complement the items purchased by a customer or showcase new arrivals that may interest them.
By suggesting additional products that align with the customer's preferences, you can encourage them to explore more of your offerings and potentially make a larger purchase. This not only drives revenue but also enhances the customer's shopping experience by introducing them to relevant products they may not have discovered otherwise.
Create Fully-Built Stunning Email Templates That Convert With Mailsplash
Mailsplash is an AI-powered tool that empowers users to create stunning email templates that convert effortlessly. With Mailsplash, you can easily design and produce eye-catching, high-converting emails in just a matter of minutes. This means that anyone - whether you're a freelancer, a brand, or an agency - can quickly and affordably create personalized, converting email campaigns.
Mailsplash supports all major email service providers like Mailchimp and Klaviyo, ensuring seamless integration into your existing email marketing infrastructure. With Mailsplash, you have the power to control every aspect of your email marketing strategy, from compelling copywriting to personalized, branded email template design.
Give Mailsplash a try today and experience the difference of this all-in-one email solution.
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Written by
Hi! I'm Dan Kwon, a growth hacker and digital innovator who first gained social proof by hitting a million social media followers at 17. I founded an AI writing tool startup, propelling it to $1M ARR and over a million users in just 3 months, leading to a successful exit. My specialty lies in creating viral brand identities and understanding Gen Z’s digital marketing landscape. I'm always ready to share practical, real-world insights in digital marketing.
