Table of Contents
- Understanding Klaviyo Segments
- Importance of Segmenting Email Lists for Targeted Communication
- Overview of Criteria and Conditions for Creating Segments in Klaviyo
- Customers who purchase a new product
- Inactive subscribers
- VIP customers
- High CLV customers
- All-in-one Email Solution
- Related Reading
- How To Create A Klaviyo Segment For Sending More Personalized Emails
- Creating a Segment Using the Segment Builder
- 1. Navigate to the Lists & Segments Tab
- 2. Click Create List / Segment
- 3. Select Segment
- 4. Use the Segment Builder
- 5. Create Your Segment
- Creating a Segment Using "Define With AI"
- 1. Navigate to Audience and Lists & Segments
- 2. Click Create List / Segment
- 3. Select Segment
- 4. Click Define with AI
- 5. Add a Segment Name
- 6. Describe Your Ideal Segment
- 7. Finalize Your Segment
- Unlock Enhanced Email Marketing
- Related Reading
- Complete Step-by-Step Guide On How To Use Mailsplash’s All-in-one AI Email Solution
- Getting Started: Uploading Brands and Products
- Design & Write Emails with Mailsplash: A Guide
- Generate with AI
- Start from Template
- Sending Emails: Integrate with Any ESP
- Klaviyo Segment Conditions
- Conditions for Segmenting Subscribers
- 1. What Someone Has Done (or Not Done)
- 2. Properties About Someone
- 3. Where Someone is Located
- 4. If Someone is or is Not in the EU (GDPR)
- 5. If Someone is in or Not in a List
- 6. If Someone Cannot or Can Receive Marketing
- 7. Predictive Analytics About Someone
- Drive Results with Precise Segmentation with Klaviyo
- Understanding The Difference Between Segments And Lists In Klaviyo
- Segments
- Definition
- Use Case
- Example
- Lists
- Definition
- Use Case
- Example
- Design Engaging Email Campaigns with Mailsplash
- Klaviyo Segment Ideas To Enhance Your Email Marketing
- Segment based on someone's predicted Customer Lifetime Value (CLV) to Identify Your Future VIPs
- Segment Based on Purchase History
- Segment by Customers' Location
- Segment by Website Activity
- Segment by New vs. Existing Customers
- Elevate Your Email Marketing with Mailsplash: All-in-one Email Solution
- Create Fully-Built Stunning Email Templates That Convert With Mailsplash
- Unlock Your Brand's Potential with Mailsplash's All-in-One Email Solution
- Try Mailsplash Today for Free: Elevate Your Email Marketing Strategy
- Related Reading
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Unleashing the power of Klaviyo segment can revolutionize your email marketing strategy. By diving into the depths of Klaviyo email, you can personalize campaigns, boost engagement, and drive conversions like never before. Learn how to harness the potential of Klaviyo segment to supercharge your email marketing game and take your business to new heights.
Understanding Klaviyo Segments
Klaviyo segments play a crucial role in audience segmentation, allowing businesses to tailor their email marketing efforts for more targeted and personalized communication with their subscribers. By grouping contacts based on specific criteria and conditions, segments enable businesses to send relevant content to the right people at the right time. This not only improves engagement but also boosts conversion rates.
Importance of Segmenting Email Lists for Targeted Communication
Segmenting email lists is essential for maximizing the effectiveness of email marketing campaigns. Highly segmented campaigns have been shown to deliver over 3X the revenue per recipient compared to unsegmented campaigns. By creating segments in Klaviyo, businesses can better understand their subscribers' behaviors, preferences, and needs, allowing them to send more personalized and relevant content. This not only increases engagement but also fosters stronger relationships with subscribers, leading to higher customer retention and loyalty.
Overview of Criteria and Conditions for Creating Segments in Klaviyo
When creating segments in Klaviyo, businesses can use a variety of criteria and conditions to define their target audiences. Some examples include:
Customers who purchase a new product
Businesses can create a segment to track customers who have recently purchased a new product, allowing them to monitor the segment's growth post-launch and send targeted follow-up campaigns.
Inactive subscribers
Businesses can segment subscribers who have been on their list for a certain period but have never opened or clicked an email, helping them re-engage these disengaged contacts.
VIP customers
Segments can be created to identify VIP customers based on their purchase frequency or total spend, allowing businesses to provide exclusive offers or incentives to this valuable segment.
High CLV customers
Businesses can target customers with a high predicted customer lifetime value, identifying potential future VIPs and tailoring their marketing efforts to maximize their long-term value.
All-in-one Email Solution
Mailsplash is an AI-powered tool that offers an all-in-one email solution for creating stunning email templates that convert. Design and create personalized email campaigns effortlessly, and send them using any email service provider, including Klaviyo. Whether you're a freelancer, brand, or agency, Mailsplash enables you to craft engaging email campaigns at a lower cost than traditional marketing agencies.
Try our All-in-one Email Solution today for free and elevate your email marketing game.
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How To Create A Klaviyo Segment For Sending More Personalized Emails
Creating a Segment Using the Segment Builder
1. Navigate to the Lists & Segments Tab
Access your Klaviyo account and head over to the Lists & Segments tab where you can manage all your audience segments.
2. Click Create List / Segment
In the upper right corner, click on the option to create a new list or segment.
3. Select Segment
Choose the segment option to start defining specific criteria for your targeted audience.
4. Use the Segment Builder
Utilize the powerful segment builder tool to add conditions such as demographics, behavior, or custom properties to precisely define who should be included in your segment.
5. Create Your Segment
Once you are satisfied with the criteria you've set, click on the "Create Segment" button to generate your segment.
Creating a Segment Using "Define With AI"
1. Navigate to Audience and Lists & Segments
Click on Audience and then select Lists & Segments to begin the segment creation process.
2. Click Create List / Segment
Similar to the earlier process, click on the option to create a new list or segment.
3. Select Segment
Choose the segment option to define your segment based on specific parameters.
4. Click Define with AI
Opt for the "Define with AI" tool to input a phrase or sentence that describes the segment you want to create.
5. Add a Segment Name
Give your segment a name for easy identification within your Klaviyo account.
6. Describe Your Ideal Segment
Type out a sentence or phrase that accurately describes the audience you want to target within this segment.
7. Finalize Your Segment
Review the sample segment generated by the AI tool, and if it aligns with your requirements, click on "Create Segment." If needed, modify the conditions using the segment builder or click "Open in builder" to make adjustments.
Unlock Enhanced Email Marketing
Ready to take your email marketing to the next level? Enhance your Klaviyo segments with Mailsplash's All-in-one Email Solution. Design, create, and send personalized, converting email campaigns seamlessly with our AI-powered tool. Try it for free today!
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Complete Step-by-Step Guide On How To Use Mailsplash’s All-in-one AI Email Solution
Getting Started: Uploading Brands and Products
Before you can generate an email, you’ll need to upload a brand and product.
Navigate to the “Brands” tab and select “Add a Brand”. Once you’ve defined the brand’s name, logo(s), font(s), and color(s), you can upload your product(s).
You can do so by simply pasting in the product link, which will auto-populate the product description, name, and images, as seen below. Now you’re ready to design and write stunning emails with Mailsplash.
Design & Write Emails with Mailsplash: A Guide
Generate with AI
Not sure where to start? From your dashboard, click “Generate with AI” to get to ideating. Simply select the brand(s) and product(s) you’ve uploaded and describe the email you’re looking for (e.g. an email campaign promoting new pants on sale for 25% off). You can even define the design style you’re looking for!
If you’re feeling like a pro, click “Advanced Setup” to get more detailed access to other parameters such as your target audience, the type of email, and so on. Once you’re happy, click generate and watch the magic happen! In 30 seconds or less, you’ll have a email custom-tailored to your input.
Start from Template
Already know what kind of email you’re looking to create? You can then click “Start from Template” and browse through our gallery of templates, curated for the most common use cases. We currently support 21 templates for 7 different categories, but will be continuing to update this based on your feedback! Once you select an email type, you’ll be prompted to select a brand and product and be taken straight to the builder.
Sending Emails: Integrate with Any ESP
When exporting your email generation, you’ll be able to integrate with Klaviyo by inputting your API key. It’s as simple as that. We’re working on adding support for other major ESPs!
Now you should be well-equipped to save time and money on your email marketing.
Still confused? Have feedback? Let us know by sending us an email.
Klaviyo Segment Conditions
Klaviyo allows users to add subscribers to a segment based on a variety of conditions. A single segment can have a maximum of 100 conditions, enabling hyper-targeted segmentation for precise audience targeting. These conditions can be based on subscriber actions, properties, location, GDPR compliance, list membership, marketing preferences, and predictive analytics. This granular level of segmentation ensures that messages are tailored to specific subscriber behaviors and attributes, leading to more personalized and effective communication strategies.
Conditions for Segmenting Subscribers
1. What Someone Has Done (or Not Done)
Segments can be based on subscriber actions, such as making a purchase, clicking a link, or visiting a specific webpage. This allows for targeting subscribers based on their engagement with your brand.
2. Properties About Someone
Segments can be created based on subscriber properties like age, gender, or any custom attributes you have collected. This enables personalized messaging based on individual characteristics.
3. Where Someone is Located
Segments can be defined by a subscriber's location, allowing for geographically targeted campaigns tailored to regional preferences or events.
4. If Someone is or is Not in the EU (GDPR)
Klaviyo provides the option to segment subscribers based on GDPR compliance, ensuring that marketing communications comply with data protection regulations.
5. If Someone is in or Not in a List
Subscribers can be segmented based on their list membership status, allowing for targeted messaging to specific subscriber groups.
6. If Someone Cannot or Can Receive Marketing
Segments can be created based on marketing preferences, ensuring that subscribers who opt out of marketing communications are excluded from certain campaigns.
7. Predictive Analytics About Someone
Klaviyo also offers predictive analytics capabilities to segment subscribers based on predicted behaviors or preferences, allowing for proactive targeting based on data-driven insights.
Drive Results with Precise Segmentation with Klaviyo
Mailsplash, an AI-powered tool, empowers businesses to create captivating email templates that drive conversions effortlessly. Design and craft compelling email campaigns and automated flows swiftly with our user-friendly platform. Seamlessly integrate with popular email service providers like Klaviyo and Mailchimp.
Elevate your email marketing game with Mailsplash's All-in-one Email Solution today.
Understanding The Difference Between Segments And Lists In Klaviyo
Segments
Definition
Segments in Klaviyo are dynamic groups of people who meet certain defined criteria. They are constantly updating based on the conditions you set.
Use Case
Segments are ideal for sending targeted and personalized campaigns to specific groups of contacts. For instance, you can create a segment of customers who have made a purchase in the last 30 days to target them with a special offer.
Example
Creating a segment for VIP customers who have spent over a certain amount with your store allows you to tailor exclusive promotions or loyalty rewards specifically for them.
Lists
Definition
Lists in Klaviyo are static groups of contacts who have opted in to receive your communications. They do not change unless contacts manually subscribe or unsubscribe.
Use Case
Lists are best used for organizing your contacts into broad categories based on their interests or preferences. For example, you could have a list for newsletter subscribers or a list for customers who have abandoned their carts.
Example
Maintaining a list of new subscribers allows you to send them a series of welcome emails and introduce them to your brand.
Design Engaging Email Campaigns with Mailsplash
Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.
Try our All-in-one Email Solution today for free.
Klaviyo Segment Ideas To Enhance Your Email Marketing
Segment based on someone's predicted Customer Lifetime Value (CLV) to Identify Your Future VIPs
Leveraging predictive analytics to segment customers based on their potential Customer Lifetime Value (CLV) allows businesses to prioritize high-value customers. By identifying future VIPs early on, personalized marketing strategies can be tailored to nurture these relationships, ultimately driving increased sales and customer engagement.
Segment Based on Purchase History
Segmenting customers based on their purchase history enables businesses to create targeted campaigns such as upselling, cross-selling, or loyalty programs. By understanding customers' past buying behavior, tailored recommendations and promotions can be offered, enhancing customer satisfaction and driving repeat purchases.
Segment by Customers' Location
Segmenting customers by location allows for geo-targeted marketing campaigns, promotions, and content. By personalizing messages based on customers' geographic location, businesses can drive local engagement, connect with regional preferences, and create a sense of community among customers.
Segment by Website Activity
Segmenting customers based on their website activity enables businesses to target customers with relevant content based on their browsing behavior. By sending personalized recommendations or promotions aligned with customers' interests, businesses can increase engagement, reduce bounce rates, and drive conversions.
Segment by New vs. Existing Customers
Segmenting customers into new and existing categories allows businesses to tailor messaging to each group's specific needs. By welcoming new customers with introductory offers or nurturing existing customer relationships with loyalty rewards, businesses can enhance the overall customer experience and drive long-term engagement.
Elevate Your Email Marketing with Mailsplash: All-in-one Email Solution
Elevate your email marketing game with Mailsplash, an AI-powered tool that empowers you to create stunning email templates that convert. Design personalized and branded email campaigns, flows, and more in minutes using Mailsplash's intuitive platform.
Try our All-in-one Email Solution today for free and revolutionize your email marketing efforts.
Create Fully-Built Stunning Email Templates That Convert With Mailsplash
Mailsplash is a groundbreaking AI-powered tool designed to revolutionize email marketing for ecommerce businesses. With Mailsplash, freelancers, brands, and agencies can effortlessly create stunning email templates that not only captivate but also convert recipients into loyal customers. This innovative platform enables users to craft personalized, branded email campaigns and flows in a matter of minutes, eliminating the need for costly marketing agencies.
Unlock Your Brand's Potential with Mailsplash's All-in-One Email Solution
Say goodbye to the hassle of traditional email marketing strategies and embrace the future with Mailsplash. From email copywriting to personalized template design, Mailsplash offers a comprehensive suite of tools to elevate your brand's email marketing game. By integrating seamlessly with popular email service providers like Mailchimp and Klaviyo, Mailsplash empowers businesses to reach their target audience with precision and effectiveness.
Try Mailsplash Today for Free: Elevate Your Email Marketing Strategy
Don't let your email marketing efforts fall flat – harness the power of Mailsplash today and watch your conversions soar. With our user-friendly interface and cutting-edge AI technology, creating engaging and high-converting email campaigns has never been easier.
Take the first step towards email marketing success and unlock the full potential of your brand with Mailsplash's All-in-One Email Solution.
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Written by
Hi! I'm Dan Kwon, a growth hacker and digital innovator who first gained social proof by hitting a million social media followers at 17. I founded an AI writing tool startup, propelling it to $1M ARR and over a million users in just 3 months, leading to a successful exit. My specialty lies in creating viral brand identities and understanding Gen Z’s digital marketing landscape. I'm always ready to share practical, real-world insights in digital marketing.
