Table of Contents
- Understanding Klaviyo SMS Flows
- The Importance of Integrating SMS with Email Marketing
- Klaviyo SMS Flows
- Related Reading
- Benefits Of Using SMS Flows For Customer Engagement
- High Open Rates
- Direct and Immediate
- Increased Engagement
- High Deliverability
- Geotargeting
- Instant Delivery and Readiness
- Related Reading
- When Should You Add A Klaviyo SMS Flow To Your Marketing Strategy?
- High Open Rates
- Direct and Personal
- Complementary to Other Channels
- High Conversion Rates
- Mailsplash All-in-one Email Solution
- What Kind Of Flows Can Be Sent Through SMS In Klaviyo?
- 1. Welcome Series
- 2. Abandoned Cart Recovery
- 3. Order Updates
- 4. Special Promotions
- 5. Event Reminders
- 6. Feedback and Surveys
- 7. Re-Engagement Campaigns
- 8. Holiday and Seasonal Campaigns
- Maximizing Engagement with Klaviyo SMS Flows
- How To Set Up A Klaviyo SMS Flow In 6 Steps
- 1. Getting Started
- 2. Choose Your Name, Channel, and Recipients
- 3. Add an SMS Action & Draft Your Content
- 4. Check on Your Compliance Status
- 5. Configure Your SMS Settings
- 6. Review and Schedule
- Best Practices For Klaviyo SMS Flows
- Personalization Boosts SMS Engagement
- Timing and Frequency: The Unsung Heroes of SMS Campaigns
- The Power of A/B Testing in SMS Flows
- Create Fully-Built Stunning Email Templates That Convert With Mailsplash
- Related Reading
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Are you looking to take your e-commerce marketing to the next level? Klaviyo SMS flow can help you stay connected with your customers through text messages, enhancing your email marketing strategy. Learn how Klaviyo SMS flow can boost your click-through rates, increase your revenue, and improve your customer relationships. Whether you're just getting started or looking for tips, this blog post has all the information you need to make the most of Klaviyo Email and SMS flow.
Understanding Klaviyo SMS Flows
Klaviyo is a robust email and SMS marketing platform designed to assist e-commerce brands with segmentation and targeting to boost sales. Klaviyo offers marketing automation tools powered by data to help users make informed decisions.
Its personalized and automated email marketing campaigns help businesses push their sales and overall growth. In addition to email marketing, Klaviyo offers channels like push notifications, SMS, and product evaluations to help e-commerce businesses engage customers effectively.
The Importance of Integrating SMS with Email Marketing
SMS marketing involves sending mass promotional or transactional messages, news, and business updates via text. The benefits of SMS marketing for e-commerce businesses are numerous, from increasing customer reach and engagement to boosting sales.
With high open rates ranging between 90 to 99%, SMS marketing has a higher ROI than email marketing. SMS marketing and email marketing go hand in hand to boost a business's sales and foster growth, leveraging the high engagement rates of SMS marketing and the detailed personalization capabilities of email marketing.
Klaviyo SMS Flows
Klaviyo's SMS features and capabilities complement its email marketing offerings, providing businesses with a comprehensive marketing solution. SMS flows in Klaviyo are automated series of actions or messages that send after specific actions are performed.
For example, a welcome flow in SMS marketing means that after someone consents to SMS, they automatically receive messages welcoming them into the SMS program. SMS flows work similarly to email flows but leverage the high engagement rates of SMS marketing to drive customer interactions and boost sales.
Related Reading
Benefits Of Using SMS Flows For Customer Engagement
High Open Rates
SMS messages have high open rates compared to other forms of communication. This is because most people read text messages shortly after receiving them. This ensures that your message is more likely to be seen and engaged with by your audience.
Direct and Immediate
SMS marketing allows me to reach my audience directly on their mobile devices. Messages are delivered almost instantly, making it an effective channel for time-sensitive promotions, alerts, or updates. This direct and immediate communication can drive quick engagement and action from recipients.
Increased Engagement
SMS messages are concise and to the point, making recipients more likely to read and engage with your content compared to longer-form marketing messages. This can lead to higher click-through and conversion rates, ultimately driving more revenue for your business.
High Deliverability
SMS messages are less likely to end up in spam folders compared to other forms of communication like email marketing. This ensures that your messages have a higher chance of reaching your intended audience. With high deliverability rates, SMS marketing can help to ensure that your messages are seen by those who need to see them.
Geotargeting
SMS marketing can be used to target specific geographic areas, making it useful for businesses with a local focus or those looking to promote events, sales, or promotions in specific locations. Geotargeting with SMS can help to ensure that your messages reach relevant audiences in specific regions based on their location.
Instant Delivery and Readiness
SMS messages are delivered almost instantly and are often read within minutes of receipt. This speed of delivery and consumption makes SMS an ideal medium for communicating critical information, such as order confirmations, shipping updates, and tracking details. This can help to keep customers engaged and informed throughout their purchase journey.
Related Reading
When Should You Add A Klaviyo SMS Flow To Your Marketing Strategy?
High Open Rates
SMS messages have significantly higher open rates compared to email, making them an effective way to reach customers quickly and ensure your message is seen. You can add SMS flows if your email open rates are lower than usual.
Direct and Personal
SMS messages are sent directly to customers' mobile phones, creating a more personal connection with your audience. This direct line of communication can foster stronger relationships and increase engagement.
Complementary to Other Channels
SMS marketing complements other marketing channels, such as email and social media, by providing an additional touchpoint to engage with customers. By incorporating SMS into your omnichannel marketing strategy, you can create a cohesive and integrated experience for your audience.
High Conversion Rates
SMS messages have been shown to have higher conversion rates compared to other marketing channels, with many customers making purchases or taking desired actions after receiving an SMS message.
The downside of SMS is that people are often unwilling to supply their phone number when they sign up to receive online marketing information. This means that collecting lists of subscribers for an SMS flow can be much slower. So once you have those subscribers, you’ll need to treat them with respect in order to ensure that they don’t mute your messages or unsubscribe from your business’s marketing material.
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What Kind Of Flows Can Be Sent Through SMS In Klaviyo?
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1. Welcome Series
When a new subscriber joins your email list, send them a welcome SMS to introduce your brand and encourage engagement from the start.
2. Abandoned Cart Recovery
Use SMS to remind customers who have abandoned their carts to complete their purchase, as SMS has high open rates and can prompt immediate action.
3. Order Updates
Send SMS notifications to customers to provide real-time updates on their orders, such as order confirmation, shipping status, and delivery notifications.
4. Special Promotions
Use SMS to alert customers about exclusive offers, discounts, or promotions to drive sales and increase conversion rates.
5. Event Reminders
If you're hosting an event, such as a webinar or product launch, use SMS to send reminders and increase attendance rates.
6. Feedback and Surveys
After a purchase or interaction, send SMS messages to gather feedback or conduct surveys to gather valuable insights and improve customer satisfaction.
7. Re-Engagement Campaigns
Use SMS to re-engage inactive email subscribers by sending them special offers or incentives to encourage them to interact with your brand again.
8. Holiday and Seasonal Campaigns
Take advantage of holidays and seasonal events to send SMS messages with themed promotions, offers, or greetings to your customers.
Maximizing Engagement with Klaviyo SMS Flows
To engage effectively with your audience, drive conversions, and enhance the overall customer experience, incorporating Klaviyo SMS flows into these scenarios is key.
- Creating an SMS flow to work with your email marketing isn’t as simple as drafting a 160-character message and hitting send.
- Your SMS messages have to add value to your customers’ lives, such as promotional material that is relevant to them, or product add-ons that are consistent with their existing purchases.
- You also need to consider which segments of your client base you are going to target with each SMS campaign.
- Some messages can be directed at a wide range of contacts, such as upcoming sales or the opening of a new store.
- Others, such as age-, gender-, or location-based segments, need to be strategically targeted with messages that are super-relatable to those groups.
With strategic planning and personalized messaging, Klaviyo SMS flows can effectively engage your audience, drive conversions, and enhance the overall customer experience.
How To Set Up A Klaviyo SMS Flow In 6 Steps
Setting up SMS flows in Klaviyo is straightforward. You can do it easily, even if you’re an SMS marketing newbie. But if you run into problems or can’t figure something out, Klaviyo’s Help Center is full of helpful resources with detailed instructions.
1. Getting Started
On your Klaviyo dashboard, click the dropdown menu in the top right corner and navigate to Account > Settings > SMS. From there, you can select Set Up SMS and follow the instructions.
You’ll need to ensure that your customers have given you permission to send them SMS content, which you can ask them to do when they sign up to receive your marketing messages.
You can now create an SMS workflow for clients who wish to receive your SMS content and set up the parameters around when these messages will be sent according to such things as:
- One-time sends
- Messages triggered by a customer’s actions
- Manually scheduled messages with standard content
- Automated and ongoing messages
- Highly-personalized content and send times.
2. Choose Your Name, Channel, and Recipients
Now head on over to the Campaigns tab and click Create Campaign.
In the popup that appears, name your campaign and select the SMS option on the right.
3. Add an SMS Action & Draft Your Content
Klaviyo lets you create a single SMS campaign or integrate an SMS campaign into a flow with the SMS component in the Visual Flow Builder. Simply drag and drop your SMS action, et voilá. Once you’ve added your SMS action, you’ll need to draft its content.
To do that, hit the Configure Content button, and you’ll be taken to a page where you can customize your SMS content. This will include two sections: content (where you can draft the message) and compliance (where you can select compliance options).
4. Check on Your Compliance Status
In some countries, there are regulations around the types of SMS you can send out.
So check on the handy list that Klaviyo provides to make sure that your SMS campaign doesn’t contravene any local laws.
5. Configure Your SMS Settings
Now you can select other touchpoints for sending further SMS content, such as Dynamic Coupons, and space them out accordingly.
You can space out your SMS-email-SMS combinations over hours and days, depending on how well your customers respond. There are also multiple options for setting the expiry time for the SMS/email campaign.
The Klaviyo SMS flow has a very easy-to-follow layout, and your SMS and email flows are set out side-by-side, so you can see how each element is placed within the flow.
6. Review and Schedule
Before you send your SMS campaign, you can preview it and schedule it. You can pick the date and time you want each of your campaigns to be sent.
To set your campaigns up for the highest engagement and lowest unsubscribe rates, Klaviyo lets you establish different sending schedules based on subscriber engagement using engagement tracks.
Best Practices For Klaviyo SMS Flows
Segmenting your audience based on demographics, behavior, or purchase history is crucial for Klaviyo SMS flows because it allows you to send targeted campaigns. By ensuring that your messages are relevant to recipients, you can drive higher engagement and conversion rates.
For instance, you can segment based on purchase history to send exclusive offers or based on behavior to send reminders to customers who left items in their cart. Segmentation enables you to tailor your message to specific groups, making your SMS campaigns more likely to resonate with recipients and drive action.
Personalization Boosts SMS Engagement
Personalizing SMS content by addressing recipients by name and tailoring messages to their preferences and interests is key to effective campaigns. Utilize dynamic tags to insert personalized information, such as product recommendations or order details, to increase engagement and drive action.
By delivering personalized content, you make your recipients feel valued and show them that you understand their preferences and interests. This personal touch can significantly enhance the effectiveness of your SMS flows, as it helps build rapport with your audience and increases the likelihood of conversion.
Timing and Frequency: The Unsung Heroes of SMS Campaigns
Consideration for timing and frequency is essential for executing SMS campaigns effectively. By sending messages during times when recipients are likely to be receptive, such as during business hours or the early evening, you can boost engagement rates.
Being mindful of the frequency of your messages can help you avoid spamming recipients and ensure that each message provides value. By scheduling your messages appropriately and controlling the frequency, you can improve the overall performance of your SMS campaigns and enhance the recipient experience.
The Power of A/B Testing in SMS Flows
Experimenting with different elements of your SMS flows, such as messaging, timing, and call-to-action, through A/B testing is crucial for optimizing your campaigns. By testing variations of your SMS campaigns, you can identify what resonates best with your audience and drives higher engagement and conversion rates.
Use the insights from A/B testing to continuously improve your SMS flows and enhance their performance over time. By continuously testing and optimizing your SMS campaigns, you can maximize their effectiveness and drive better results for your business.
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Hi! I'm Dan Kwon, a growth hacker and digital innovator who first gained social proof by hitting a million social media followers at 17. I founded an AI writing tool startup, propelling it to $1M ARR and over a million users in just 3 months, leading to a successful exit. My specialty lies in creating viral brand identities and understanding Gen Z’s digital marketing landscape. I'm always ready to share practical, real-world insights in digital marketing.
