Table of Contents
- Klaviyo Vs Convertkit: Understanding The Basics
- Klaviyo vs Convertkit: An Overview of Two Popular Ecommerce Email Marketing Solutions
- Klaviyo
- Convertkit
- Klaviyo vs Convertkit
- Market Share and User Base
- Founding and History
- Funding and Valuation
- U/X Comparison
- Platform Focus and Pricing Models
- Effortless Email Template Creation with Mailsplash
- Related Reading
- What Exactly Does Klaviyo Help Businesses With?
- Enhanced Marketing Automation
- Multi-Channel Marketing Strategies
- Key Features of Klaviyo
- 1. Data-Driven Campaigns
- 2. Seamless Integrations
- 3. Dynamic Personalization
- Effortless Email Template Creation
- What Exactly Does Convertkit Help Businesses With?
- Advanced Email Marketing Tool
- Reliable Email Delivery Solutions
- Mailsplash: An All-in-one Email Solution for Your Business
- Klaviyo Vs Convertkit: Feature Comparison
- User Interfaces
- Segmentation Tools
- Analytics and Reporting
- Personalization
- Integrations
- Complete Step-by-Step Guide On How To Use Mailsplash’s All-in-one AI Email Solution
- Getting Started: Uploading Brands and Products
- Design & Write Emails with Mailsplash: A Guide
- Generate with AI
- Start from Template
- Sending Emails: Integrate with Any ESP
- Klaviyo Vs Convertkit: Pricing Comparison
- Related Reading
- Klaviyo Vs Convertkit: Pros And Cons
- Klaviyo Pros
- Klaviyo Cons
- Convertkit Pros
- Convertkit Cons
- All-in-one Email Solution
- Choosing The Right Platform For Your Business Between Klaviyo Vs Convertkit
- Choosing the Right Email Marketing Tool
- Create Fully-Built Stunning Email Templates That Convert With Mailsplash
- Personalized Email Marketing Solutions
- Related Reading
Do not index
Do not index
To get the most out of your email marketing efforts, it’s crucial to choose the right platform. Klaviyo vs Convertkit, for instance, offers distinct advantages and features. Klaviyo Email excels in providing precise targeting and segmentation tools, while Convertkit is praised for its simplicity and ease of use. Whether you’re a small business just starting or a larger enterprise, this in-depth comparison will help you make an informed decision, ultimately leading to better engagement, increased conversions, and a higher ROI.
Klaviyo Vs Convertkit: Understanding The Basics
Email marketing has been a useful tool for businesses and marketing teams to connect with their customers and boost sales. It plays a vital role in a company's overall growth by allowing brands to communicate directly with their customers and leads. By sending newsletters, product updates, promotions, and personalized recommendations, businesses can build trust and loyalty with their audience.
This kind of targeted, personalized communication nurtures leads, boosts customer retention and loyalty, and increases the lifetime value of customers. Plus, it's a cost-effective way to communicate with a large audience in real-time.
Klaviyo vs Convertkit: An Overview of Two Popular Ecommerce Email Marketing Solutions
Klaviyo
Klaviyo was founded in 2012 by Andrew Bialecki and Ed Hallen. It quickly became one of the most well-funded SaaS companies focused solely on owned marketing channels. As of 2022, Klaviyo serves over 50,000 businesses and has raised over $675 million at a $9.5 billion valuation.
Though younger than competitors, Klaviyo leads in market share for standalone owned-channel marketing platforms. Features that set Klaviyo apart from Convertkit include a visual flow builder, a drag-and-drop email designer, and predictive analytics and segmentation. Klaviyo also has a strong focus on integrations with ecommerce platforms, including Shopify and WooCommerce.
Convertkit
Convertkit was launched in 2013 and founded by Nathan Barry. Convertkit now powers email marketing for over 1 million users across 100,000 paid customers. Convertkit raised over $38 million in funding and maintains a strong market position despite Klaviyo's meteoric rise.
Convertkit is known for its simplicity, ease of use, and focus on creators, authors, and solopreneurs. Convertkit's features include a visual automations editor and a simple subscriber segmentation feature that allows users to send highly targeted, personalized email campaigns. Unlike Klaviyo, Convertkit offers a free plan for up to 1,000 subscribers.
Klaviyo vs Convertkit
The difference between the two email marketing platforms Klaviyo and Convertkit are both popular ecommerce email marketing solutions that have helped several ecommerce businesses reach more customers, get more sales, and boost their bottom line. Klaviyo and Convertkit are both popular ecommerce email marketing solutions that have helped several ecommerce businesses reach more customers, get more sales, and boost their bottom line.
Market Share and User Base
Klaviyo leads in market share for standalone owned-channel marketing platforms. Convertkit now powers email marketing for over 1 million users across 100,000 paid customers.
Founding and History
Klaviyo was founded in 2012 by Andrew Bialecki and Ed Hallen. Convertkit was launched in 2013 and founded by Nathan Barry.
Funding and Valuation
Klaviyo serves over 50,000 businesses and has raised over $675 million at a $9.5 billion valuation. Convertkit raised over $38 million in funding and maintains a strong market position despite Klaviyo’s meteoric rise.
U/X Comparison
Klaviyo is known for its visual flow builder, drag-and-drop email designer, and predictive analytics and segmentation. Convertkit offers a visual automations editor and a simple subscriber segmentation feature that allows users to send highly targeted, personalized email campaigns.
Platform Focus and Pricing Models
Klaviyo has a strong focus on integrations with ecommerce platforms, including Shopify and WooCommerce. Unlike Klaviyo, Convertkit offers a free plan for up to 1,000 subscribers.
Effortless Email Template Creation with Mailsplash
Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.
Try our All-in-one Email Solution today for free.
Related Reading
What Exactly Does Klaviyo Help Businesses With?
Klaviyo is a powerful email marketing platform designed to help e-commerce businesses achieve more sales through strategic email marketing efforts. By leveraging Klaviyo, e-commerce brands and stores can create better segmentation and targeting strategies to boost their sales.
Enhanced Marketing Automation
Klaviyo stands out as a leader in the email marketing space by offering marketing automation tools powered by data, enabling users to make informed decisions regarding their campaigns. The platform also provides features for developing and overseeing personalized and automated email marketing campaigns, catering to the specific needs of e-commerce businesses.
Multi-Channel Marketing Strategies
One of the key advantages of Klaviyo for e-commerce businesses is the range of channels it offers to push sales and overall business growth. Along with email marketing, Klaviyo enables users to leverage push notifications, SMS messaging, and product evaluations to enhance their customer engagement efforts.
Key Features of Klaviyo
1. Data-Driven Campaigns
Klaviyo's strength lies in its ability to analyze customer data and provide insights that drive effective campaigns. It tracks purchase history, behavior, and interactions to tailor messages and product recommendations specifically to individual customers.
2. Seamless Integrations
Klaviyo offers seamless integrations with various e-commerce platforms, including Shopify, Magento, and WooCommerce. This ensures smooth data synchronization and enhances the accuracy of customer profiles, allowing for more personalized messages and campaigns.
3. Dynamic Personalization
Klaviyo enables dynamic content within emails, allowing users to personalize emails with real-time data such as product recommendations and countdown timers, boosting engagement and conversions.
Effortless Email Template Creation
Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.
Try our All-in-one Email Solution today for free.
What Exactly Does Convertkit Help Businesses With?
Convertkit is an ideal tool for businesses aiming to maintain a strong connection with their audience. Offering basic marketing automation and a dependable email delivery solution, ConvertKit is the go-to choice for those seeking a straightforward yet powerful email marketing platform.
Advanced Email Marketing Tool
With ConvertKit, users can effortlessly create sign-up forms and landing pages to grow their audience, utilize advanced automation to enhance their email marketing strategies, and integrate other key marketing tools such as WordPress, Shopify, and Teachable. The platform enables users to segment and track customer data, ensuring an enhanced and personalized email marketing experience.
Reliable Email Delivery Solutions
ConvertKit is a notable option for users seeking a reliable email delivery solution. Its features are designed to facilitate seamless email delivery, ensuring that your emails reach your subscribers promptly and efficiently. Whether you are new to email marketing or a seasoned professional, ConvertKit offers all the necessary tools and features to help you reach your email marketing objectives.
Mailsplash: An All-in-one Email Solution for Your Business
Mailsplash is an AI-powered tool that provides exceptional email template creation capabilities. Design and create stunning email campaigns and flows in minutes with Mailsplash. Our platform allows users to send emails with any email service provider, including popular tools like Mailchimp and Klaviyo. Mailsplash empowers freelancers, brands, and agencies to swiftly create personalized, high-converting email campaigns at a lower cost than traditional marketing agencies.
Thinking of enhancing your email marketing strategies and boosting your conversions? Try Mailsplash today for free and experience the power of our all-in-one email solution.
Klaviyo Vs Convertkit: Feature Comparison
User Interfaces
Both Klaviyo and ConvertKit offer drag-and-drop email editors, but Klaviyo’s editor offers more customization options with the ability to add custom code. ConvertKit’s editor is more straightforward and beginner-friendly, with fewer customization options. Klaviyo’s interface is more complex, offering more features and customization options, while ConvertKit’s interface is simpler and easier to navigate, better suited for creators who need a user-friendly platform.
Segmentation Tools
Klaviyo’s segmentation allows for creating lookalike audiences and exclusion segments. ConvertKit relies on a tagging system, allowing for the creation of highly specific subscriber groups. Both platforms offer powerful segmentation tools, but the choice depends on specific business needs and the required level of segmentation for email marketing campaigns.
Analytics and Reporting
Klaviyo offers a robust suite of analytics, including customer lifetime value, segmentation performance, and predictive analytics. ConvertKit offers essential metrics in a clear format, making it ideal for those who need actionable insights without deep data analytics. Klaviyo is designed for businesses that rely on detailed insights for data-driven decision-making.
Personalization
ConvertKit makes personalization easy with audience segmentation based on various criteria. Klaviyo takes personalization further by allowing for super-hyper segmentation based on customer behavior, purchase history, and predictive analytics. This level of personalization is particularly powerful for ecommerce businesses needing to tailor messaging based on customer data and shopping patterns.
Integrations
Klaviyo integrates with a variety of ecommerce platforms, CRMs, and marketing tools, making it popular for ecommerce businesses. ConvertKit integrates with ecommerce platforms, CRMs, landing page builders, and course platforms, making it especially useful for businesses offering online courses. Both platforms offer a wide range of integrations to enhance email marketing capabilities.
Complete Step-by-Step Guide On How To Use Mailsplash’s All-in-one AI Email Solution
Getting Started: Uploading Brands and Products
Before you can generate an email, you’ll need to upload a brand and product.
Navigate to the “Brands” tab and select “Add a Brand”. Once you’ve defined the brand’s name, logo(s), font(s), and color(s), you can upload your product(s).
You can do so by simply pasting in the product link, which will auto-populate the product description, name, and images, as seen below. Now you’re ready to design and write stunning emails with Mailsplash.
Design & Write Emails with Mailsplash: A Guide
Generate with AI
Not sure where to start? From your dashboard, click “Generate with AI” to get to ideating. Simply select the brand(s) and product(s) you’ve uploaded and describe the email you’re looking for (e.g. an email campaign promoting new pants on sale for 25% off). You can even define the design style you’re looking for!
If you’re feeling like a pro, click “Advanced Setup” to get more detailed access to other parameters such as your target audience, the type of email, and so on. Once you’re happy, click generate and watch the magic happen! In 30 seconds or less, you’ll have a email custom-tailored to your input.
Start from Template
Already know what kind of email you’re looking to create? You can then click “Start from Template” and browse through our gallery of templates, curated for the most common use cases. We currently support 21 templates for 7 different categories, but will be continuing to update this based on your feedback! Once you select an email type, you’ll be prompted to select a brand and product and be taken straight to the builder.
Sending Emails: Integrate with Any ESP
When exporting your email generation, you’ll be able to integrate with Klaviyo by inputting your API key. It’s as simple as that. We’re working on adding support for other major ESPs!
Now you should be well-equipped to save time and money on your email marketing.
Still confused? Have feedback? Let us know by sending us an email.
Klaviyo Vs Convertkit: Pricing Comparison
Klaviyo offers a free plan, including 250 contacts and 500 email sends with Klaviyo branding. For email plans, it starts at $20 per month for 500 contacts. You get email and SMS capabilities, segmentation, and automation. The pricing scales with your contacts. Looking at SMS and Email combined plans, these are tailored for businesses that want to use both email and SMS marketing. The pricing changes with the contacts and SMS messages you send.
Switching gears to Convertkit, it has three pricing tiers. There’s a free plan for up to 1,000 subscribers. The Creator Plan is $9 per month for 300 subscribers. The Creator Pro Plan costs $29 per month and lets you have up to 300 subscribers. All plans come with unlimited forms and emails, along with customer support.
Related Reading
Klaviyo Vs Convertkit: Pros And Cons
Klaviyo Pros
Compared to ConvertKit, Klaviyo offers more comprehensive cross-channel reporting, extensive integrations with other platforms, advanced segmentation tools for precise targeting, comprehensive tracking capabilities for better analytics understanding, and superior A/B testing and content personalization options.
Klaviyo Cons
The platform does have its limitations. Klaviyo's customer support can be sluggish, there is an absence of an inbuilt landing page builder, SMS credits can't be rolled over, it's limited to sending SMS in just four countries, and there's a steep learning curve for newcomers.
Convertkit Pros
On the flip side, ConvertKit offers more visual and aesthetic customization options when creating forms and signup pages, features an intuitive, drag-and-drop feature to help users create automated email sequences, and offers easy integration with third-party apps.
Convertkit Cons
ConvertKit has its own drawbacks which include less advanced segmentation and filtering capabilities, the lack of conversion tracking and automated A/B testing, and customer complaints about the difficulty of migrating data from other services to ConvertKit.
All-in-one Email Solution
Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.
Try our All-in-one Email Solution today for free.
Choosing The Right Platform For Your Business Between Klaviyo Vs Convertkit
Klaviyo is a popular email marketing platform known for its advanced automation and segmentation tools, making it a powerful option for e-commerce companies looking to connect with their audiences.
On the other hand, ConvertKit is recognized for its simplicity and user-friendly interface, making it a top choice for bloggers and content creators. Both platforms offer a range of features and capabilities to help businesses manage their marketing campaigns effectively.
Choosing the Right Email Marketing Tool
When deciding between Klaviyo and ConvertKit, it's essential to consider your specific email marketing needs. Factors such as your budget, the size of your contact or subscriber list, and the tools and platforms you already use to manage your marketing campaigns can help determine which platform is the best fit for your business. Take your time to evaluate your requirements and goals before selecting an email marketing tool to ensure you choose the right one for your needs.
Create Fully-Built Stunning Email Templates That Convert With Mailsplash
Mailsplash is a game-changer in the realm of email marketing. Here's how it works: Mailsplash is an AI-powered tool that allows you to create stunning email templates that convert in just a matter of minutes. Not only can you design and create emails, but you can also send them with any email service provider like Mailchimp, Klaviyo, or Convertkit.
Personalized Email Marketing Solutions
With Mailsplash, you have the power to personalize and create emails to suit your unique brand needs. Whether you're a freelancer, a brand, or an agency, Mailsplash makes it possible for you to create personalized, converting email campaigns at a fraction of the cost of traditional marketing agencies. From email copywriting to personalized, branded email template design, Mailsplash has got you covered.
Give our All-in-one Email Solution a try for free today, and watch your email marketing game soar to new heights.
Related Reading
Written by
Hello, I'm Saif Akram, founder of MonetizeMail, an innovative email marketing agency. We're proud partners with Klaviyo and Customer.io, specializing in boosting MRR and reducing customer churn. Our agency has scaled over 50 brands, generating over $18M in revenue. With proven expertise in enhancing engagement and driving sales, I'm passionate about transforming businesses through effective email marketing strategies.
