Table of Contents
- Who's An Email Marketing Consultant?
- Related Reading
- Benefits Of Hiring An Email Marketing Consultant
- 1. Developing email marketing strategies
- 2. Optimizing email campaigns
- 3. Providing email marketing training
- 4. Analyzing email marketing data
- 5. Staying up-to-date with email marketing trends
- 6. Collaborating with other marketing channels
- 7. Measuring and reporting on email marketing ROI
- 8. Legal compliance
- All-in-one Email Solution
- How Much Do Email Marketing Consultants Charge?
- How To Choose An Email Marketing Consultant
- 1. Expertise in Developing Strategic Campaigns
- 2. List Building and Management Skills
- 3. Designing Effective Emails
- 4. Copywriting Expertise
- 5. Technical Proficiency in Email Coding
- 6. Utilizing Analytics for Continuous Improvement
- 7. Familiarity with Email Marketing Tools
- 8. Track Record of Delivering Results
- Benefits Of Hiring An Email Marketing Consultant
- Increased Revenue
- Cost Savings
- Expertise and Efficiency
- Time Savings
- Improved Metrics
- Competitive Analysis
- Complete Step-by-Step Guide On How To Use Mailsplash’s All-in-one AI Email Solution To Create Converting Emails
- Getting Started: Uploading Brands and Products
- Design & Write Emails with Mailsplash: A Guide
- Generate with AI
- Start from Template
- Sending Emails: Integrate with Any ESP
- Related Reading
- Create Fully-Built Stunning Email Templates That Convert With Mailsplash
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Are you looking to boost your business through email marketing? An email marketing consultant can help you tap into the full potential of your eCommerce email platform. These professionals provide invaluable expertise in creating strategic email campaigns that engage customers and drive sales. Whether you need to optimize your existing email strategy or start from scratch, an email marketing consultant can help you boost your bottom line. Read on to find out how.
Who's An Email Marketing Consultant?
An email marketing consultant is an expert who specializes in providing insights, guidance, and services related to email marketing strategies, campaigns, and best practices. They assist businesses and organizations in optimizing their email marketing efforts to achieve specific goals such as increasing engagement, conversions, and brand awareness. By leveraging their experience and expertise, an email marketing consultant can help you manage your email subscribers effectively.
They provide subscribers with information and promotional emails, nudging them to convert in various ways like downloading content, subscribing to a newsletter, or purchasing a product or service. Deploying the right tools and approach, email marketing consultants help businesses grow their audience and profits through a sophisticated email marketing strategy.
Related Reading
Benefits Of Hiring An Email Marketing Consultant
Email marketing consultants help businesses and organizations optimize their email marketing efforts to achieve specific goals such as increasing engagement, conversions, and brand awareness. Key responsibilities of an email marketing consultant include:
1. Developing email marketing strategies
They work with clients to create effective email marketing plans aligned with business objectives.
2. Optimizing email campaigns
Email marketing consultants analyze and optimize email campaigns to improve open rates, click-through rates, and conversions.
3. Providing email marketing training
They train clients' teams on best practices for email list building, segmentation, A/B testing, and email automation.
4. Analyzing email marketing data
Consultants interpret email marketing metrics and provide insights to help clients make data-driven decisions.
5. Staying up-to-date with email marketing trends
They keep clients informed about the latest email marketing trends, technologies, and regulations.
6. Collaborating with other marketing channels
Email marketing consultants integrate email campaigns with other marketing channels like social media and content marketing.
7. Measuring and reporting on email marketing ROI
They track and report on the return on investment (ROI) of email marketing campaigns.
8. Legal compliance
They’ll also be able to guide you on best practices for legal compliance with anti-spam laws and data privacy regulations (such as GDPR, CCPA, and CAN-SPAM).
All-in-one Email Solution
Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to create personalized rapidly converting email campaigns at a lower cost than traditional marketing agencies, from email copywriting to personalized branded email template design.
Try our All-in-one Email Solution today for free.
How Much Do Email Marketing Consultants Charge?
The average hourly pay for an Email Marketing Consultant in the United States as of May 11, 2024, is $35.99. This number ranges from $23.32 to $48.80 between the 25th and 75th percentile. While there is an opportunity for increased pay based on skill level, location, and years of experience, wages can be as high as $59.38 or as low as $13.22. This variability in pay indicates that there may be many opportunities for advancement within the industry.
How To Choose An Email Marketing Consultant
1. Expertise in Developing Strategic Campaigns
When hiring an email marketing consultant or firm, assessing their ability to create comprehensive strategies for your campaign is vital. Look for a professional with experience in growing businesses, a keen understanding of branding, knowledge of various interactive tools like email, websites, and social media, and the capability to devise campaign strategies that align with your marketing objectives.
2. List Building and Management Skills
Your consultant should be adept at building and managing email lists to ensure high quality and growth. This involves creating segmented lists to cater to different audience needs, capturing demographic information, and crafting engaging content tailored to each segment. Consultants who emphasize "blasts" over segmented lists might not maximize your conversions effectively.
3. Designing Effective Emails
Email design is more than just aesthetics; it should drive action. A proficient consultant will provide visually appealing templates and strategically design emails to guide readers toward your call to action. Ensure your consultant can explain the design logic and create an eye-catching email layout that motivates recipients to act.
4. Copywriting Expertise
Effective email copywriting goes beyond conveying offers; it requires knowing how to structure copy for emails and landing pages for optimal results. A knowledgeable consultant should guide you in crafting subject lines, testing different copy versions, and advising on content testing to enhance campaign performance continually.
5. Technical Proficiency in Email Coding
Expertise in coding emails is crucial for rendering and deliverability across various email clients. Look for consultants who understand email coding nuances and can ensure consistent rendering on all platforms. Check their past email coding samples for best practices and coding standards.
6. Utilizing Analytics for Continuous Improvement
Metrics are key to enhancing email marketing results over time. Your consultant should be proficient in using email and web analytics to track metrics like open rates, click-throughs, conversions, and more, and leverage this data for ongoing campaign improvement.
7. Familiarity with Email Marketing Tools
Your consultant should have practical experience with various email marketing tools available in the market. This knowledge enables them to effectively recommend suitable solutions to address your challenges without reinventing the wheel.
8. Track Record of Delivering Results
Your consultant's ability to generate desired results is paramount. Inquire about their past achievements and results for other clients to ensure they can deliver the outcomes you seek. Each project is unique, but you need a consultant with a proven track record of success.
Benefits Of Hiring An Email Marketing Consultant
Increased Revenue
An email marketing consultant can work wonders for your business by boosting revenue. They can optimize your email marketing strategies, enhance your conversion rates, and increase customer engagement. Their improvements could be the key to unlocking your business’ full earning potential.
Cost Savings
Even though hiring an email marketing consultant might seem costly at first, it can save you money in the long run. They can prevent costly mistakes, improve your operational efficiency, and offer advice without additional training or investment in tools.
Expertise and Efficiency
By hiring an email marketing consultant, you are tapping into a wealth of knowledge and experience that could transform your business. They are experts in their field, and they can create tailor-made campaigns to suit your unique business goals.
Time Savings
Outsourcing your email marketing responsibilities can save you an incredible amount of time. Instead of spending hours learning and implementing marketing strategies, you can have the consultant handle it, allowing you to focus on other business areas.
Improved Metrics
An email marketing consultant can help you enhance key metrics such as website traffic, conversion rates, brand recognition, and overall marketing ROI. These improvements can lead to better business performance and results.
Competitive Analysis
Email marketing consultants can give you insight into your competition so that you can identify missed opportunities and learn from successful marketing strategies used by competitors. This knowledge can help you refine your own marketing campaigns and stay ahead of the game.
Complete Step-by-Step Guide On How To Use Mailsplash’s All-in-one AI Email Solution To Create Converting Emails
Getting Started: Uploading Brands and Products
Before you can generate an email, you’ll need to upload a brand and product.
Navigate to the “Brands” tab and select “Add a Brand”. Once you’ve defined the brand’s name, logo(s), font(s), and color(s), you can upload your product(s).
You can do so by simply pasting in the product link, which will auto-populate the product description, name, and images, as seen below. Now you’re ready to design and write stunning emails with Mailsplash.
Design & Write Emails with Mailsplash: A Guide
Generate with AI
Not sure where to start? From your dashboard, click “Generate with AI” to get to ideating. Simply select the brand(s) and product(s) you’ve uploaded and describe the email you’re looking for (e.g. an email campaign promoting new pants on sale for 25% off). You can even define the design style you’re looking for!
If you’re feeling like a pro, click “Advanced Setup” to get more detailed access to other parameters such as your target audience, the type of email, and so on. Once you’re happy, click generate and watch the magic happen! In 30 seconds or less, you’ll have a email custom-tailored to your input.
Start from Template
Already know what kind of email you’re looking to create? You can then click “Start from Template” and browse through our gallery of templates, curated for the most common use cases. We currently support 21 templates for 7 different categories, but will be continuing to update this based on your feedback! Once you select an email type, you’ll be prompted to select a brand and product and be taken straight to the builder.
Sending Emails: Integrate with Any ESP
When exporting your email generation, you’ll be able to integrate with Klaviyo by inputting your API key. It’s as simple as that. We’re working on adding support for other major ESPs!
Now you should be well-equipped to save time and money on your email marketing.
Still confused? Have feedback? Let us know by sending us an email.
Related Reading
Create Fully-Built Stunning Email Templates That Convert With Mailsplash
Mailsplash is an AI-powered tool that helps me create stunning email templates that convert. With Mailsplash, I can design and create emails in just minutes, from campaigns to flows. I can send these emails using any service provider, Mailchimp or Klaviyo. This tool is perfect for freelancers, brands, and agencies like mine.
Mailsplash enables us to quickly create personalized email campaigns that convert, all at a lower cost than traditional marketing agencies. From email copywriting to personalized branded email template design, Mailsplash has covered me. I suggest you give this all-in-one email solution a try today - it's free to get started.
Written by
Hello, I'm Saif Akram, founder of MonetizeMail, an innovative email marketing agency. We're proud partners with Klaviyo and Customer.io, specializing in boosting MRR and reducing customer churn. Our agency has scaled over 50 brands, generating over $18M in revenue. With proven expertise in enhancing engagement and driving sales, I'm passionate about transforming businesses through effective email marketing strategies.
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