17 Best Free Email Marketing Software To Get Started With

Discover the best free email marketing software options to automate your campaigns and engage with your subscribers without breaking the bank.

17 Best Free Email Marketing Software To Get Started With

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In today's digital age, having the best free email marketing software can make all the difference for your business. These tools provide a simple yet effective communication method with your customers. Among the most important features of an ecommerce email platform is the ability to create personalised campaigns at scale. The emails sent by these tools will have a higher chance of landing in your receiver's inbox rather than the promotions folder.

What Is Email Marketing Software?

Best Free Email Marketing Software
Best Free Email Marketing Software
Email marketing software is a tool for sending marketing emails to leads and customers. It can also manage contacts, track interactions, and segment audiences. The software can help you stay compliant with your marketing efforts and ensure you only send marketing emails to those who have subscribed and agreed to receive your communications.
Most email marketing programs come with tools like drag-and-drop email editors, landing page builders, custom forms for lead generation on your sites, and workflow automation. With these tools, you can create digital marketing campaigns and run various reports to see how to tweak your campaigns to better interact with your audiences. For example, you can see metrics like click-through rates and open rates for your emails.

Email Marketing Effectiveness

In 2024, more than 4 billion people will use email, making it an ideal platform for meeting customers with sales, marketing, and information. Email marketing seems to have improved over the years, with nearly 67% of email marketers reporting an increase in open rates in 2022. Unlike traditional direct marketing strategies, email marketing is designed to open lines of communication between consumers and businesses.

Essential Features Of Email Marketing Software

Best Free Email Marketing Software
Best Free Email Marketing Software
All options should include the basic features of an email marketing platform. At the very least, you should expect email creation tools and contact management on the interface. These platforms also allow you to segment your audiences into two or more categories. Keeping your contacts organized and sorted based on different criteria allows for better-targeted email campaigns and higher engagement rates overall.

Basic Reports & Analytics with Email Marketing Platforms

All email marketing platforms should have reporting and analytics tools at the most basic level. Reporting tools allow you to see your open rate on an email campaign and click-through rate to determine whether your CTAs are truly effective. Analyzing these metrics will help you adjust your strategies to ensure better email marketing ROI.

Automation and AI in Email Marketing Platforms

Automation and AI are on the more advanced spectrum of email marketing features. Some of the best email marketing platforms include workflow automation for campaigns. This feature allows you to set up a series of emails for a segmented audience and schedule each email based on conditions such as opened email, clicked a link, or didn’t open email. This feature makes each campaign more effective and requires less hands-on effort for the marketing team.
Regarding AI, machine learning features, including predictive analytics are available to help you gauge which leads are hotter than others and could benefit from email or time-based predictions such as optimizing the best time to send an email for higher open rates. There are also tools that will provide you with AI-generated content including subject lines, images, or body text.

Design and Templates in Email Marketing Platforms

To find the best email marketing platform for your business, consider how each one handles design. Drag-and-drop editors make it much easier to create emails that look professional without requiring a design expert. You can also benefit from pre-made templates, so you don’t have to create a newsletter design from scratch. Some templates are even made for the best click-through rate possible.

Customization Options in Email Marketing Platforms

Some free or low-priced plans for email marketing tools are great to use when you’re just getting started but keep in mind these options may offer little to no customization. The low cost may be because the companies include branding on the emails or forms you create and host on your website. Ensure that your email marketing platform gives you control over how your emails, landing pages, forms, and surveys look. You’ll look more professional if you can add your own branding to your content.

AI-Powered Email Template Creation and Campaign Management

Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to create personalized rapidly, converting email campaigns at a lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.
Try our All-in-one Email Solution today for free.

17 Best Free Email Marketing Software To Get Started With

Best Free Email Marketing Software
Best Free Email Marketing Software

1. Mailsplash: All-in-one Email Solution

Mailsplash is an AI-powered tool for creating stunning email templates that convert. It enables freelancers, brands, and agencies to design and create email campaigns quickly. You can effortlessly send emails using any email service provider like Mailchimp or Klaviyo.
Try the All-in-one Email Solution today for free.

2. Brevo (formerly Sendinblue)

Brevo (formerly Sendinblue) has an excellent free plan (unlimited subscribers) and support for SMS text message sending, transactional emails, in-depth analytics, and powerful marketing automation features in the same dashboard. Brevo is also headquartered in France, so GDPR compliance is already built into the service, giving you one less thing to worry about.
How many emails/subscribers do you get for free?
The free plan lets you have unlimited contacts, but you’re limited to 300 email sends daily. This platform might not be a great option if you want to send email blasts to all your subscribers simultaneously. However, it’s quite flexible if you have many drip campaigns because there’s no subscriber cap.


The first upgrade is called the Starter plan, which offers 20,000 email sends at $25.00 per month. Also, the daily sending limit is removed.
Because of the way the free account works, Brevo is a great email marketing solution if you have many subscribers but don’t need to message them all simultaneously. If you will only be sending below 300 emails each day, you won’t have to pay for Brevo at all. It’s also a good option for WordPress users because of its official plugin, and it has better analytics than many of the other free email marketing services.

3. Mailjet

Mailjet is one of the best free email marketing tools due to its clean templates, generous monthly email send limits, and unlimited subscriber limits. Not only that, but you can tap into webhooks, APIs, and SMTP Relays for integrations and a more customized email marketing experience.
The email marketing service includes email automation, and an intuitive email editor with no need to touch a line of code; it’s an entirely drag-and-drop tool where you start with Mailjet email templates and utilize preset building modules. Along with options to use SMS marketing and embedded forms, you can’t go wrong with Mailjet.

How many emails/subscribers do you get for free?

The free Mailjet plan allows an unlimited number of subscribers and 6,000 email sends per month. The daily email-sending limit is 200.
The next stage in Mailjet pricing starts at $15 per month for the Essential plan, which has no daily sending limit but a limit of 15,000 emails per month. Also with that plan, you can remove the Mailjet logo, segment lists, and add a sub-account.
The free version of Mailjet boasts a respectable monthly limit despite its modest daily sending limit, making it a solid choice if your emailing habits involve smaller audiences per day. It shines particularly in applications like drip campaigns, transactional emails, and compact newsletter lists. Also, its comprehensive integration capability and API access make it a highly adaptable option if your requirements include interfacing with virtually any software.

4. MailerLite

MailerLite is one of the best free email marketing services that’s a little younger than much of its competition. Overall, that can be a good thing, considering it offers one of the highest monthly sending limits, and you gain access to a more manageable platform designed around simplicity.
MailerLite provides sleek templates, a simple email builder, and even some advanced tools that you’d more-so expect to find from behemoths like Mailchimp; we’re talking ecommerce platform integrations, automation, and some premium options to sell subscriptions and digital products through your emails.

How many emails/subscribers do you get for free?

The free plan has a subscriber limit of 1,000 and the second-highest monthly send limit on our list: 12,000. While the free version will give you access to nearly all of the essential email marketing features, you might have to miss out on some advanced features. By that, we mean you won’t get access to the entire collection of email templates, live chat support, heatmaps, or A/B testing. You can unlock all this (and activate unlimited monthly emails) for $9.00 monthly. To increase the subscriber limit to 2,500, you need to spend $15 per month instead.
MailerLite can be used to create landing pages (ideal for webinars), pop-ups, and surveys from a single dashboard. Coupled with heatmap testing, it’s an optimal solution for startups, small to mid-sized businesses, and e-commerce stores seeking superior email deliverability. This is particularly beneficial given the generous monthly sending limits, which make it easier to send newsletters without hitting the limit.

5. Sender

A simple interface and smooth user experience make Sender one of the easiest email marketing tools. The automations included on the free plan are surprisingly advanced – you can send abandoned cart campaigns, for example, and perform actions such as moving subscribers to different lists or updating custom field values. In general, the simplicity of this free mailing service is a nice change from the overcomplexity of other similarly-featured tools.

How many emails/subscribers do you get for free?

Its free plan also has a substantial allowance of 2,500 subscribers and up to 15,000 emails per month, making it a great free mass emailing service. You get a nice amount of features included, too—automation, transactional emails, push notifications, and forms.
While the email template designs aren’t bad, it would be nice to have a few more. Integrations are limited to just a handful of third-party applications, including WordPress, WooCommerce, and Magento.
If you’re after an easy-to-use, no-nonsense email marketing service (with a few nice extras thrown in), you’ll appreciate Sender’s simplicity and utility.

6. AWeber

AWeber has everything you need to get started with email marketing. It has newsletters, automation, segmentation, and a large stock photo library. It provides one of the largest selections of responsive email templates, with more than 700 options.
Beyond email marketing, AWeber offers an e-commerce solution and more than 1,000 app integrations.

How many emails/subscribers do you get for free?

You can add up to 500 subscribers and send up to 3,000 emails monthly on its free plan. Regarding reporting, you’ll only get access to basic subscriber and message analytics with the free plan.
With a free AWeber account, you can create newsletters, automated emails, and one landing page using templates and the drag-and-drop editor. AWeber provides 24/7 email and chat support for free accounts, which is always good to see. Sales tracking and purchase tagging are also available to all users. AWeber is best suited for businesses, specifically e-commerce businesses, looking to grow their email lists and stay connected with their customers.

7. Moosend

Moosend provides custom sign-up forms to help you build your email list. You can segment your list to help you better target your emails. Moosend offers a user-friendly drag-and-drop editor with a free template library. It includes multiple tools to help you design your emails.

How many emails/subscribers do you get for free?

Up to 1,000 subscribers and unlimited monthly emails with their paid plans start at $9 monthly.
Moosend could be an excellent choice for somebody with a small email list, as it allows you to send unlimited emails to 1,000 subscribers monthly. You gain access to all Moosend’s features and only begin paying once you exceed that 1,000-subscriber limit (at which point you have built a successful list).

8. Omnisend

Omnisend’s easy-to-use email marketing tools center around e-commerce. If you have an online store, it’s probably one of the best options. You can use beautiful templates to craft your emails, set up complex automations, and see how your strategy affects your bottom line with in-depth sales reports when you connect your store.
Although it comes with all the core email marketing features we look for, Omnisend doesn’t offer as many email templates as other top competitors. Its landing pages and forms options are also somewhat limited. That said, Omnisend’s free option is pretty generous, so you can get a good idea of what the platform can do before upgrading.

How many emails/subscribers do you get for free?

Omnisend’s free plan is pretty standard stuff, as it lets you send 500 monthly emails to a maximum of 250 contacts. You’ll also get 60 SMS and 500 web push notifications. These numbers don’t sound too impressive, but Omnisend’s great free plan unlocks almost all of the platform’s features, including advanced segmentation, A/B testing, and 24/7 email and live chat support.

9. MailChimp

With more than 90 responsive templates, email newsletters, and signup forms, Mailchimp has all the email marketing tools you need to start growing your list. These are ideal for nurturing leads and driving sales.
In addition to email tools, Mailchimp also provides landing pages, a website builder, social ads, and a design assistant, essentially allowing this platform to serve as an all-in-one marketing suite. The free plan gives you only 30 days of email support if you need help navigating these features.

How many emails/subscribers do you get for free?

With Mailchimp’s free plan, you can send up to 3,000 monthly emails, including standard email broadcasts, behavioral targeting, and single-step automations. The free plan includes a marketing CRM with tagging and basic segmentation to help you organize your subscribers. You’ll also be able to build a website and create Facebook and Instagram ads.

10. Benchmark

Benchmark boasts a speedy email designer made just for busy marketers. You can edit photos right in the editor and the templates are great for a wide variety of businesses. At the same time, their free email marketing tool is easy enough to use while still providing elements for lead generation, marketing automation, and reporting.

How many emails/subscribers do you get for free?

The free plan lets you have 500 subscribers and send up to 3,500 emails per month, which only allows you to keep a small list, but you can then send multiple newsletters to those subscribers each month. To upgrade, you’ll pay $15 monthly for 500 subscribers and unlimited monthly sends. That initial premium plan also opens up features like advanced lead generation, advanced reporting, and professional-level marketing automation.
Benchmark is an excellent solution if you need free surveys, polls, segmentation, and drip campaigns. We like it best for businesses with very small lists that need to send out multiple newsletters each month, considering that’s the only way you’d manage to keep it free with a 500 subscriber limit and 3,500 monthly send limit.

11. HubSpot

HubSpot is best known as a CRM, but they also have a free email marketing tool to support small business transactional email needs. This easy-to-use drag-and-drop tool features a visual editor with pre-built templates to get you ready to go fast. HubSpot’s email marketing service offers native integration with its other marketing tools and provides a centralized database of contacts where you can organize lists, as well as manage and track the performance of your emails.

How many emails/subscribers do you get for free?

Free email tools are limited to 2,000 sends per month, with HubSpot branding while paid plans start at start at $540 per year.

12. CleverReach

CleverReach offers a complete, enterprise-grade email marketing service, with functions like marketing automation, forms, and reports. Their editor is easy to use. We also like their workflow-based automation editor, comprehensive reporting, and handy campaign calendar.
But the free plan is very limited in terms of automations, templates and registration forms. And it’s a shame that not all their templates are responsive.

How many emails/subscribers do you get for free?

Their Lite plan gives you access to most of their features and allows up to 1,000 emails to a maximum of 250 subscribers every month for free.

13. Loops

Loops is an email marketing app built, from the foundation on up, for automation. The app calls automated workflows "loops" (hence the name), and they're unlimited—even on the free plan.
Loops is designed for SaaS companies, and many of the features reflect that. With 17 pre-built loops to choose from, you can make quick work of building out automations for common subscription use cases.

How many emails/subscribers do you get for free?

Free for up to 1,000 contacts and 2,000 email sends per month

14. SendPulse

SendPulse offers a multichannel platform for marketers looking to do more than just email marketing. Its wide range of features includes web push notifications, SMS, Viber and even transactional emails via SMTP.
You get access to some very useful features even on the free plan, including autoresponders, A/B testing, a website builder, CRM features and advanced reporting such as click heat maps and opens by location.

How many emails/subscribers do you get for free?

SendPulse’s free plan is one of the more generous in terms of sending limits, with a monthly allowance of 15,000 emails, you are only allowed up to 500 subscribers. Web push notifications come included in the free plan, and you can also opt to have a free monthly plan of 12,000 SMTP emails.

15. GetResponse

GetResponse has only recently added a free plan to their offering. GetResponse has some very interesting niche features, though the features included on their free plan are slightly more limited. These pro, paid features include webinars, sales funnels and advanced marketing automation. Their free plan includes a website builder with 5 GB of bandwidth, signup forms and popups. You can also connect your own domain and make use of their SEO-optimization tools.

How many emails/subscribers do you get for free?

You get up to 500 subscribers on the free plan with 2500 send limits a month.

16. ConvertKit

ConvertKit is an email marketing platform for bloggers and creators. It offers features like landing pages, complex sequence setups, subscriber segmentation, and the unique ability to sell digital products and subscriptions directly through the platform.
ConvertKit stands out in certain areas, including its quick, friendly, and effective customer support. The platform's tagging system allows for flexible subscriber management, letting you target communications effectively to your audience.The landing page editor lets you collect subscribers even without a website, making it ideal for social media campaigns. The monetization feature, which lets you sell digital products and subscriptions, is a unique offering not commonly found in other email marketing tools.

How many emails/subscribers do you get for free?

Free plans gives you 1,000 subscribers. The more robust options start at $15 per month for marketers with fewer than 300 subscribers.

17. EmailOctopus

What started as a feature of Amazon’s SES service, EmailOctopus has proven to be one of the best free email marketing services with the easiest-to-use email builder and clean UI. While EmailOctopus doesn’t have many features, it’s among the best free email blast services out there.
Email list management is also pretty easy to grasp, allowing you to add fields, import, and export your lists in a breeze. The free version will equip you with the necessary segmentation and personalization features to send better email content that speaks to your audience.

How many emails/subscribers do you get for free?

10,000 emails per month for 2,500 subscribers

Complete Step-by-Step Guide On How To Use Mailsplash’s All-in-one AI Email Solution To Boost Your Email Marketing Efforts

Getting Started: Uploading Brands and Products

Before you can generate an email, you’ll need to upload a brand and product.
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Navigate to the “Brands” tab and select “Add a Brand”. Once you’ve defined the brand’s name, logo(s), font(s), and color(s), you can upload your product(s).
You can do so by simply pasting in the product link, which will auto-populate the product description, name, and images, as seen below. Now you’re ready to design and write stunning emails with Mailsplash.

Design & Write Emails with Mailsplash: A Guide

Generate with AI

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Not sure where to start? From your dashboard, click “Generate with AI” to get to ideating. Simply select the brand(s) and product(s) you’ve uploaded and describe the email you’re looking for (e.g. an email campaign promoting new pants on sale for 25% off). You can even define the design style you’re looking for!
notion image
If you’re feeling like a pro, click “Advanced Setup” to get more detailed access to other parameters such as your target audience, the type of email, and so on. Once you’re happy, click generate and watch the magic happen! In 30 seconds or less, you’ll have a email custom-tailored to your input.

Start from Template

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Already know what kind of email you’re looking to create? You can then click “Start from Template” and browse through our gallery of templates, curated for the most common use cases. We currently support 21 templates for 7 different categories, but will be continuing to update this based on your feedback! Once you select an email type, you’ll be prompted to select a brand and product and be taken straight to the builder.

Sending Emails: Integrate with Any ESP

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When exporting your email generation, you’ll be able to integrate with Klaviyo by inputting your API key. It’s as simple as that. We’re working on adding support for other major ESPs!
Now you should be well-equipped to save time and money on your email marketing.
Still confused? Have feedback? Let us know by sending us an email.

What Is The Best And Free Software For Email Marketing For You?

Best Free Email Marketing Software
Best Free Email Marketing Software
Mailsplash is best for designing stunning emails that leverage AI for great copywriting. This tool becomes best if you don't have the capacity to design emails or create great copy. You can use it together with Klaviyo or Mailchimp or any other email platform that offers generous free plans. Mailsplash is optimized for creating visually appealing emails with engaging content, perfect for businesses that struggle with design or copywriting.

Free Automation Tool for Email Marketing

If you’re looking for a free automation tool, go with Brevo. You can send 9,000 monthly emails and build custom automated workflows without paying for an account. Advanced segmentation, push notifications, and SMS marketing are available on the free plan. Brevo is ideal for businesses looking to automate email marketing efforts without spending money on a tool upfront. Use the free plan to send targeted emails and track results without committing to a subscription.

Free Email Marketing Solution for Online Stores

If you want to set up email marketing for your online store, Omnisend’s excellent free plan is the best option. Although you’ll be limited to 250 contacts and 500 monthly emails, you’ll access most of the platform’s features, including various e-commerce integrations, sales and performance reports, pre-built automations, and email A/B testing. Omnisend is perfect for e-commerce businesses that want to get started with email marketing, offering essential features without any extra costs. With integrations and reporting capabilities, Omnisend provides a comprehensive solution for online stores.

Choosing the Right Email Marketing Software for Long-Term Success

To succeed, you need a tool that offers liberty and adequate features, without any hidden charges. It should be easy to master and ideally provide features that have a definite impact on the success of your campaigns, such as A/B testing. Don’t forget to look at its pricing as a whole as well! Once you outgrow the free plan, you’ll need a trustworthy solution with tested functionality that doesn’t break the bank! Choose an email marketing software not just based on its free features, but also on its potential as a long-term solution for your business.

Best Free Email Marketing Software, Is There A Catch?

Free email software offering isn't a catch so much as a ‘freemium model’. This basically means that you may have certain restrictions perhaps based upon the number of subscribers you can have, emails you can send or features available. In most cases, though, if you’re a small business with a relatively simple newsletter marketing strategy, these plans will be enough to get you up and running!
Probably, the ‘catch’ is that once your budget has become a little less lean, you’ll be so happy with the service you’re using that you’ll stick with it and invest in a higher plan. But let’s not get ahead of ourselves.

What Limitations Do Free Email Marketing Software Have?

Best Free Email Marketing Software
Best Free Email Marketing Software
Most free email marketing platforms limit the number of subscribers and emails you can send. Be sure to keep an eye on these limits when making your decision. Free email service providers often restrict access to certain features, so understand what is and isn't included in their free plans. Many email marketing services add their branding to your newsletters, which might not be ideal for everyone. If you prefer a more professional look, you may want to consider a low-cost email marketing service.
One premium feature that is typically unavailable with free email marketing services is advanced email automation. If you're looking to implement a marketing automation strategy, this limitation is something to consider. Most free accounts also do not provide detailed reporting. You may need to invest in a paid service if you require sophisticated reporting capabilities. ActiveCampaign is a great option if you're looking for advanced features. Use our email marketing cost calculator to compare ActiveCampaign's prices with other providers.

Create Fully-Built Stunning Email Templates That Convert With Mailsplash

Mailsplash is the ultimate AI-powered tool for creating stunning email campaigns that convert. With Mailsplash, you can design eye-catching email templates in just minutes. Our platform is compatible with all major email service providers, including Mailchimp and Klaviyo. Whether you're a freelancer, a brand, or an agency, Mailsplash makes creating personalized email campaigns that drive results easy and affordable. From copywriting to branded template design, Mailsplash has you covered.
Give our All-in-one Email Solution a try for free today and experience the power of Mailsplash.

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Saif Akram

Written by

Saif Akram

Hello, I'm Saif Akram, founder of MonetizeMail, an innovative email marketing agency. We're proud partners with Klaviyo and Customer.io, specializing in boosting MRR and reducing customer churn. Our agency has scaled over 50 brands, generating over $18M in revenue. With proven expertise in enhancing engagement and driving sales, I'm passionate about transforming businesses through effective email marketing strategies.

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