17 Best Free Email Marketing Service Providers For A Tight Budget

Want to save money on your email marketing efforts? Explore free email marketing service providers that offer great features without the price tag.

17 Best Free Email Marketing Service Providers For A Tight Budget

Table of Contents

Do not index
Do not index
If you’re in the hunt for a free email marketing service, look no further – an ecommerce email platform might be your best bet. Sure, you probably already have some email marketing in place, but why not maximize your efforts by using a specialized ecommerce email platform? In a world where people have short attention spans and an overflowing inbox, making your emails stand out can be the difference between a sale and being marked as spam. So, let’s go over the basics of email marketing.

What Is An Email Marketing Service (Software)?

Free Email Marketing Service
Free Email Marketing Service
An email marketing service or email service provider, is a digital tool or platform that businesses use to create, send, and manage email campaigns to a list of subscribers or customers. These services provide a suite of features and functionalities that make it easier to design visually appealing emails, manage email lists, automate email campaigns, track email performance, and analyze the results.

Segmentation for Personalized Campaigns

One of the best features of an email marketing service is its ability to segment your mailing list into specialized groups. By doing so, you can send out personalized emails to specific subscribers, which goes a long way in boosting engagement. marketers say they notice a 20% increase in sales after launching personalized email campaigns.

Automated Email Campaigns for Enhanced Engagement

Email marketing services can also use automation to send out unique emails that would be impossible to do on your own. In short, email marketing services help businesses build and nurture relationships with their audience through personalized and targeted email communication, making them valuable tools for marketing purposes. And some offer these services for free.

What Are The Differences Between The Free And Paid Plans Of Email Marketing Services?

Free Email Marketing Service
Free Email Marketing Service
The free plan of the email marketing service typically comes with certain conditions and limitations. The main differences between the free and paid plans of email marketing services are

Sending Limits

Free plans typically have lower sending limits, such as Mailchimp's 500 contacts and 200 emails per day limit on their free plan. Paid plans offer higher or unlimited sending limits.


  • Paid plans provide more advanced features like:
  • Increased email automation capabilities
  • A/B testing
  • Detailed analytics and reporting
  • Ability to remove branding/watermarks
  • Integrations with other platforms
  • Dedicated support


Paid plans allow for more customization options, such as adding your own branding, using a custom domain, and creating more complex email designs.


Paid plans are designed to scale with your business as you grow your email list and marketing efforts. They offer the ability to upgrade to higher tiers with more features and sending limits.


Paid plans require a monthly subscription fee, while free plans have no cost but come with limitations. The cost of paid plans varies based on the email marketing service and the features included in each tier.
While free plans can be a good starting point, paid plans provide more advanced features, higher sending limits, better customization options, and the ability to scale your email marketing efforts as your business grows. The choice between free and paid depends on your specific needs and the stage of your business.

Cost-Effective Email Marketing Solution

Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.
Try our All-in-one Email Solution today for free.

11 Best Free Email Marketing Service Providers For A Tight Budget

Free Email Marketing Service
Free Email Marketing Service

1. Mailsplash

Mailsplash is an AI-powered tool that allows users to create stunning and converting email templates in minutes. This platform enables freelancers, brands, and agencies to quickly design personalized email campaigns at a lower cost than traditional marketing agencies. Mailsplash offers an all-in-one email solution that can be used with any email service provider such as Mailchimp or Klaviyo.

2. Brevo (formerly Sendinblue)

Brevo (formerly Sendinblue) has an excellent free plan (unlimited subscribers) along with support for SMS text message sending, transactional emails, in-depth analytics, and powerful marketing automation features all in the same dashboard. Brevo is also headquartered in France, so GDPR compliance is already built into the service, giving you one less thing to worry about.

How many emails/subscribers do you get for free?

The free plan lets you have an unlimited number of contacts, but you’re limited to 300 email sends per day. For that reason, this platform might not be a great option if you want to send out email blasts to all your subscribers at the same time. If you have lots of drip campaigns, it’s quite flexible because there’s no subscriber cap.
The first upgrade is called the Starter plan, which offers 20,000 email sends per month at $25.00 per month. Also, the daily sending limit is removed.

Ideal for Small-Scale Campaigns and WordPress Integration

Because of the way the free account works, Brevo is a great email marketing solution if you have lots of subscribers but you don’t need to message them all at the same time. If you’re only going to be sending below 300 emails each day, you won’t have to pay for Brevo at all. It’s also a good option for WordPress users because of its official plugin, and it has better analytics than many of the other free email marketing services.

3. Mailjet

Mailjet is one of the best free email marketing tools due to its clean templates, generous monthly email send limits, and unlimited subscriber limits. Not only that, but you’re able to tap into webhooks, APIs, and SMTP Relays for integrations and a more customized email marketing experience.
The email marketing service includes email automation and an intuitive email editor with no need to touch a line of code; it’s an entirely drag-and-drop tool where you start with Mailjet email templates and utilize preset building modules. Along with options to use SMS marketing and embedded forms, you can’t go wrong with Mailjet.

How many emails/subscribers do you get for free?

The free plan from Mailjet allows an unlimited number of subscribers, and 6,000 email sends per month. The daily email-sending limit is 200.
The next stage in Mailjet pricing starts at $15 per month for the Essential plan, which has no daily sending limit but a limit of 15,000 emails per month. Also with that plan, you can remove the Mailjet logo, segment lists, and add a sub-account.

Optimal for Small-Scale Campaigns and Versatile Integrations

The free version of Mailjet, despite its modest daily sending limit, boasts a respectable monthly limit, making it a solid choice if your emailing habits involve smaller audiences per day. It shines particularly in applications like drip campaigns, transactional emails, and compact newsletter lists. Also, its comprehensive integration capability and API access make it a highly adaptable option if your requirements include interfacing with virtually any software.

4. MailerLite

MailerLite is one of the best free email marketing services that’s a little younger than much of its competition. Overall, that can be a good thing, considering it offers one of the highest monthly sending limits, and you gain access to a more manageable platform designed around simplicity.
MailerLite provides sleek templates, a simple email builder, and even some advanced tools that you’d more so expect to find from behemoths like Mailchimp; we’re talking ecommerce platform integrations, automation, and some premium options to sell subscriptions and digital products through your emails.

How many emails/subscribers do you get for free?

The free plan has a subscriber limit of 1,000, and the second-highest monthly send limit on our list: 12,000. And while the free version will give you access to nearly all of the essential email marketing features, you might have to miss out on some advanced features.
By that, we mean you won’t get access to the entire collection of email templates, live chat support, heatmaps, or A/B testing. You can unlock all this (and activate unlimited monthly emails) for $9.00 per month. If you want to increase the subscriber limit to 2,500, you need to spend $15 per month instead.

Multi-Purpose Email Marketing Solution with Enhanced Deliverability

MailerLite can be used for creating landing pages (ideal for webinars), pop-ups, and surveys from a single dashboard. Coupled with heatmap testing, it’s an optimal solution for startups, small to mid-sized businesses, and ecommerce stores seeking superior email deliverability. This is particularly beneficial given the generous monthly sending limits, which make it easier to send newsletters without hitting the limit.

5. Sender

A simple interface and smooth user experience make Sender one of the easiest email marketing tools to use. The automation included on the free plan are surprisingly advanced – you’ve got options to send abandoned cart campaigns, for example, and to perform actions such as moving subscribers to different lists or updating custom field values. In general, the simplicity of this free mailing service is a nice change from the overcomplexity of other similarly-featured tools.

How many emails/subscribers do you get for free?

Its free plan also has a substantial allowance of 2,500 subscribers and up to 15,000 emails per month, making it a great free mass emailing service. You get a nice amount of features included too – automation, transactional emails, push notifications and forms.
While the email template designs aren’t bad, it would be nice to have a few more on offer. Integrations are limited to just a handful of third-party applications, including WordPress, WooCommerce and Magento. If you’re after an easy-to-use, no-nonsense email marketing service (with a few nice extras thrown in), you’ll appreciate Sender’s simplicity and utility.

6. AWeber

AWeber has everything you need to get started with email marketing. It has newsletters, automation, segmentation, and a large stock photo library. It provides one of the largest selections of responsive email templates, with more than 700 options.
Beyond email marketing, AWeber offers an e-commerce solution and more than 1,000 app integrations.

How many emails/subscribers do you get for free?

You can add up to 500 subscribers and send up to 3,000 emails per month on its free plan. When it comes to reporting, you’ll only get access to basic subscriber and message analytics with the free plan.

Free Account Features and Support Options in AWeber

With a free AWeber account, you can create newsletters, automated emails, and one landing page using templates and the drag-and-drop editor. AWeber provides 24/7 email and chat support for free accounts, which is always good to see. Sales tracking and purchase tagging are also available to all users.
AWeber is best suited for businesses specifically ecommerce businesses looking to grow their email lists and stay connected with their customers.

7. Moosend

Moosend provides custom sign-up forms to help you build your email list. You can segment your list to help you better target your emails. Moosend offers a user-friendly drag-and-drop editor with a free template library. It includes multiple tools to help you design your emails.

How many emails/subscribers do you get for free?

Up to 1,000 subscribers and unlimited emails per month with their paid plans start at $9 per month.
Moosend could be an excellent choice for somebody with a small email list, as it allows you to send unlimited emails to 1,000 subscribers per month. You gain access to all Moosend’s features and only begin paying once you exceed that 1,000-subscriber limit (at which point you have built a successful list).

8. Omnisend

Omnisend’s easy-to-use email marketing tools center around e-commerce. If you have an online store, it’s probably one of the best options. You can use beautiful templates to craft your emails, set up complex automations, and see how your strategy affects your bottom line with in-depth sales reports when you connect your store.
Although it comes with all the core email marketing features we look for, Omnisend doesn’t offer as many email templates as other top competitors. Its landing pages and forms options are also somewhat limited.
That said, Omnisend’s free option is pretty generous, so you can get a good idea of what the platform can do before upgrading.

How many emails/subscribers do you get for free?

Omnisend’s free plan is pretty standard stuff, as it lets you send 500 monthly emails to a maximum of 250 contacts. You’ll also get 60 SMS and 500 web push notifications. These numbers don’t sound too impressive, but Omnisend’s great free plan unlocks almost all of the platform’s features, including advanced segmentation, A/B testing, and 24/7 email and live chat support.

9. MailChimp

With more than 90 responsive templates, email newsletters, and signup forms, Mailchimp has all the email marketing tools you need to start growing your list. These are ideal for nurturing leads and driving sales.
In addition to email tools, Mailchimp also provides landing pages, a website builder, social ads, and a design assistant, essentially allowing this platform to serve as an all-in-one marketing suite. If you need help navigating these features, the free plan gives you only 30 days of email support.

How many emails/subscribers do you get for free?

With Mailchimp’s free plan, you can send up to 3,000 emails a month, including standard email broadcasts, behavioral targeting, and single-step automation. The free plan includes a marketing CRM with tagging and basic segmentation to help you organize your subscribers. You’ll also have the opportunity to build a website and create Facebook and Instagram ads.

10. Benchmark

Benchmark boasts a speedy email designer made just for busy marketers. You can edit photos right in the editor and the templates are great for a wide variety of businesses. At the same time, their free email marketing tool is easy enough to use while still providing elements for lead generation, marketing automation, and reporting.

How many emails/subscribers do you get for free?

The free plan lets you have 500 subscribers and send up to 3,500 emails per month, which only allows you to keep a small list, but you can then send multiple newsletters to those subscribers each month.
To upgrade, you’ll pay $15 per month for 500 subscribers and unlimited monthly sends. That initial premium plan also opens up features like advanced lead generation, advanced reporting, and professional-level marketing automation.

Key Features and Ideal User Profile for Benchmark

Benchmark is an excellent solution if you need free surveys, polls, segmentation, and drip campaigns. We like it best for businesses with very small lists that need to send out multiple newsletters each month, considering that’s the only way you’d manage to keep it free with a 500 subscriber limit and 3,500 monthly send limit.

11. HubSpot

HubSpot is best known as a CRM, but they also have a free email marketing tool to support small business transactional email needs. This easy-to-use drag-and-drop tool features a visual editor with pre-built templates to get you ready to go fast. HubSpot’s email marketing service offers native integration with its other marketing tools and provides a centralized database of contacts where you can organize lists, as well as manage and track the performance of your emails.

How many emails/subscribers do you get for free?

Free email tools are limited to 2,000 sends per month, with HubSpot branding while paid plans start at start at $540 per year.

6 Other Email Marketing Tools With Generous Free Plans

Free Email Marketing Service
Free Email Marketing Service

1. ConvertKit

ConvertKit offers a free plan that allows you to have up to 1,000 subscribers and send unlimited emails. While it might not have all the bells and whistles of premium platforms, it is a great starting point for those who want to dip their toes into email marketing.

2. EmailOctopus

With the EmailOctopus free plan, you can have up to 2,500 subscribers and send 10,000 emails per month. This is a great option for those who want to create beautiful emails to send to their subscribers.

3. CleverReach

CleverReach offers a free plan that allows you to have up to 250 subscribers and send 1,000 emails per month. It is a great option for those who are looking to get started with email marketing.

4. SendGrid

SendGrid offers a free plan that allows you to have up to 2,000 subscribers and send 6,000 emails per month. This is a great option for those who are looking to get started with email marketing.

5. Systeme.io

Systeme.io offers a free plan that allows you to have up to 2,000 subscribers and send unlimited emails. This is a great option for those who are looking to get started with email marketing.

6. Zoho Campaigns

Zoho Campaigns offers a free plan that allows you to have up to 2,000 subscribers and send 6,000 emails per month. This is a great option for those who are looking to get started with email marketing.

Complete Step-by-Step Guide On How To Use Mailsplash’s All-in-one AI Email Solution To Create Effective Email Campaigns

Getting Started: Uploading Brands and Products

Before you can generate an email, you’ll need to upload a brand and product.
notion image
Navigate to the “Brands” tab and select “Add a Brand”. Once you’ve defined the brand’s name, logo(s), font(s), and color(s), you can upload your product(s).
You can do so by simply pasting in the product link, which will auto-populate the product description, name, and images, as seen below. Now you’re ready to design and write stunning emails with Mailsplash.

Design & Write Emails with Mailsplash: A Guide

Generate with AI

notion image
Not sure where to start? From your dashboard, click “Generate with AI” to get to ideating. Simply select the brand(s) and product(s) you’ve uploaded and describe the email you’re looking for (e.g. an email campaign promoting new pants on sale for 25% off). You can even define the design style you’re looking for!
notion image
If you’re feeling like a pro, click “Advanced Setup” to get more detailed access to other parameters such as your target audience, the type of email, and so on. Once you’re happy, click generate and watch the magic happen! In 30 seconds or less, you’ll have a email custom-tailored to your input.

Start from Template

notion image
Already know what kind of email you’re looking to create? You can then click “Start from Template” and browse through our gallery of templates, curated for the most common use cases. We currently support 21 templates for 7 different categories, but will be continuing to update this based on your feedback! Once you select an email type, you’ll be prompted to select a brand and product and be taken straight to the builder.

Sending Emails: Integrate with Any ESP

notion image
When exporting your email generation, you’ll be able to integrate with Klaviyo by inputting your API key. It’s as simple as that. We’re working on adding support for other major ESPs!
Now you should be well-equipped to save time and money on your email marketing.
Still confused? Have feedback? Let us know by sending us an email.

What To Look Out For In An Email Marketing Service Provider?

Free Email Marketing Service
Free Email Marketing Service
Look for providers that offer a variety of attractive email templates for free. These templates will help you create eye-catching emails that resonate with your audience.

Landing Pages

Ensure that the free plan includes landing pages with appealing designs. This feature can be particularly useful if you do not have a website yet, allowing you to direct traffic to a specific product or promotion.

Email Automation and Contact Segmentation

Check if the provider offers email automation and the ability to segment contacts into different lists. These tools will help you streamline your email marketing campaigns and target specific customer groups effectively.

Reporting Capabilities

Make sure the reports provided by the service will give you the data you need to analyze the performance of your email campaigns. Comprehensive reporting will help you make informed decisions to improve your email marketing strategy.

Number of Forms

Be aware of any limits on the number of forms you can create with the free plan. If you anticipate creating multiple forms for different purposes, this could be a crucial factor to consider.

Transactional Emails

If you require transactional emails, check if the provider includes this feature in the free plan. It is essential to ensure that your transactional emails are delivered reliably.


Find out if the provider includes its own logo in your emails and how prominent it is. Some logos can be subtle, while others may be more noticeable and potentially detract from your brand's image.

Integration with Other Tools

Consider what other tools the email marketing service integrates with, especially if you have an ecommerce site. Integration with essential tools can help streamline your marketing efforts and improve overall efficiency.

Customer Support

Evaluate the level of customer support provided by the service. Some providers are known for offering limited customer support on free plans, which could be a crucial consideration if you anticipate needing assistance.

Create Fully-Built Stunning Email Templates That Convert With Mailsplash

Mailsplash is a revolutionary AI-powered tool designed to help you create visually stunning email templates that are guaranteed to convert. With Mailsplash, you can easily design and create engaging emails, whether they are one-time campaigns or automated email flows. In just a matter of minutes, you can have personalized and eye-catching emails ready to be sent to your subscribers.
The best part? Mailsplash is compatible with any email service provider, whether you use Mailchimp, Klaviyo, or any other platform. By using Mailsplash, you can save on costs typically associated with hiring traditional marketing agencies. So why wait?
Try Mailsplash's all-in-one email solution for free today and see the difference for yourself.

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Daniel Kwon

Written by

Daniel Kwon

Hi! I'm Dan Kwon, a growth hacker and digital innovator who first gained social proof by hitting a million social media followers at 17. I founded an AI writing tool startup, propelling it to $1M ARR and over a million users in just 3 months, leading to a successful exit. My specialty lies in creating viral brand identities and understanding Gen Z’s digital marketing landscape. I'm always ready to share practical, real-world insights in digital marketing.

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