How To Start A Successful Freelance Email Marketing

Learn how to kickstart your freelance email marketing with this comprehensive guide. Get ready to take your skills to the next level.

How To Start A Successful Freelance Email Marketing

Table of Contents

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Do not index
Are you seeking a freelance email marketing expert to supercharge your ecommerce email platform? Discover how freelance email marketers can boost your business by increasing your open rates, click-through rates, and conversions. Dive into freelance email marketing and learn how to outsource your email campaigns for the best results. Gain insight into the benefits of hiring a freelance email marketer and understand how they can help you achieve your marketing goals. Explore the possibilities of hiring a freelance email marketing consultant to take your email campaigns to the next level.

The Growing Demand For Email Marketing Services

freelance email marketing
freelance email marketing
The freelance industry is experiencing a surge in demand for email marketing services as businesses across different sectors increasingly recognize the value of email campaigns in reaching their target audiences and increasing revenue. As businesses aim to grow their customer base and boost sales, they turn to freelance email marketers to guide their email marketing strategy and execution.
This trend is evident in small and midsize businesses, with 81% relying on email for customer acquisition. These businesses seek freelance email marketers who can help them craft engaging email campaigns, newsletters, and product emails.

The ROI of Email Marketing: A Cost-Effective Channel

Email marketing is gaining traction among businesses due to its high return on investment (ROI), making it one of the most cost-effective marketing channels. Research shows that for every dollar spent on email marketing, the average return is around $42. This impressive ROI makes email marketing services attractive for businesses looking to maximize their marketing budget.

Growth Opportunities in the Email Marketing Services Market

The email marketing services market is ripe with opportunities for businesses seeking to expand their offerings. Acquisitions, partnerships, collaborations, product launches, and agreements are creating new avenues for growth in the industry.
Industry players' rapid adoption of digital marketing strategies and the increasing demand for task automation are expected to drive market growth further and create future opportunities for email marketing services. The demand for freelance email marketing services will continue rising as businesses increasingly prioritize customer engagement and personalized communication.

How To Become A Freelance Email Marketer

freelance email marketing
freelance email marketing

1. Gain the Necessary Education

If delving into freelance email marketing intrigues you, the first step is assessing your proficiency level. You need to determine if you have a background in email marketing or are merely an enthusiast who enjoys tinkering with emails on the side. This analysis will help you understand the extent of your knowledge and skills, enabling you to identify whether you need further education to bolster your expertise.

2. Gain Experience

Employers prize candidates with hands-on experience, which can be acquired by freelancing or managing personal projects such as creating newsletters for blogs. Building a comprehensive portfolio that effectively showcases your skills and methodologies is imperative. It allows potential clients to evaluate your capabilities and consider you for freelance opportunities.

3. Networking and Professional Development

Networking with seasoned professionals in the field is beneficial. It opens up opportunities to share ideas and learn from their experiences. Attending workshops and joining online communities are other avenues to explore for professional growth. Embracing a growth mindset is vital. Understanding that mastery in email marketing entails continuous learning, celebrating successes, learning from setbacks, and seeking knowledge are essential components of professional development.

Mailsplash: AI-Powered Email Template Creation

Mailsplash is an AI-powered tool for creating stunning email templates that convert. In just minutes, you can design and create exquisite, high-converting emails, be they campaigns, flows, or any other type. These emails can be sent using any email service provider such as Mailchimp or Klaviyo. Mailsplash enables freelancers, brands, and agencies to rapidly develop personalized, high-converting email campaigns at a lower cost than traditional marketing agencies. Our services span from email copywriting to personalized branded email template design.
Try our All-in-one Email Solution today for free.

Skills And Qualities Of A Freelance Email Marketer

freelance email marketing
freelance email marketing

Technical Skills


  • Crafting engaging and persuasive email content.
  • Writing compelling subject lines, body text, and call to action (CTAs).

Email Design

  • Basic knowledge of HTML and CSS for custom email designs.
  • Using email design tools like Mailsplash.
  • Understanding of responsive design to ensure emails look great on all devices.

Email Marketing Platforms

  • Proficiency with platforms like Mailchimp, Constant Contact, ConvertKit, Klaviyo, and others.
  • Setting up and managing email campaigns, lists, and segments within these platforms.

Analytics and Reporting

  • Tracking key metrics such as open rates, click-through rates, and conversion rates.
  • Using analytics tools to measure performance and optimize campaigns.
  • Interpreting data to make data-driven decisions.


  • Setting up automated email sequences and workflows.
  • Using tools for triggered emails, drip campaigns, and behavioral targeting.


  • Understanding and adhering to email marketing laws and regulations, such as the CAN-SPAM Act and GDPR.
  • Implementing best practices to ensure email deliverability and avoid spam filters.

Creative Skills

Visual Design

  • Creating visually appealing email layouts
  • Incorporating images, graphics, and other multimedia elements effectively.

A/B Testing

  • Conducting tests on different elements of an email (e.g., subject lines, images, CTAs) to determine what works best.
  • Analyzing test results to improve email performance continually.


  • Customizing emails based on user behavior and preferences.
  • Using dynamic content to make emails more relevant to individual recipients.

Personal Qualities

Attention to Detail

  • Ensuring all elements of an email are correct, from spelling and grammar to links and formatting.
  • Meticulously checking that emails render correctly across different devices and email clients.


  • Developing innovative and engaging content ideas.
  • Thinking outside the box to capture and retain the audience’s interest.

Communication Skills

  • Effectively communicating with clients to understand their goals and needs.
  • Clearly articulating strategies and campaign performance through reports and presentations.

Time Management

  • Managing multiple projects and deadlines efficiently.
  • Prioritizing tasks and maintaining productivity, especially when juggling multiple clients.

Analytical Thinking

  • Interpreting data to derive actionable insights.
  • Solving problems and making improvements based on data analysis.


  • Staying updated with the latest email marketing trends, tools, and best practices.
  • Being open to feedback and willing to adjust strategies as needed.

Additional Qualities

Client Management

  • Building and maintaining positive relationships with clients.
  • Managing client expectations and delivering high-quality work consistently.


  • Being proactive in seeking new clients and opportunities.
  • Continuously improving skills and expanding knowledge through professional development.

Marketing Knowledge

  • Understanding broader marketing principles and how email marketing fits into an overall marketing strategy.
  • Integrating email marketing with other digital marketing channels like social media, SEO, and content marketing.

Services To Offer For Freelance Email Marketing

freelance email marketing
freelance email marketing

1. Email Campaign Strategy and Planning

I can help clients create comprehensive email marketing strategies that align with their overall marketing goals. For example, I can help them develop creative and multichannel strategies that integrate social media, email, and SMS marketing to reach a wider audience.
I can also work with them to understand the customer journey and develop strategies for each point. Clients benefit from bringing in my expertise because I can help them create data-driven strategies that are proven to work and provide a good return on investment. I can also develop content calendars to ensure they send consistent and engaging content to their audience.

2. Email List Management

I can develop strategies to grow email lists using lead magnets, signup forms, and more. For example, I can help clients understand how to create high-converting lead magnets to draw in their target audience and encourage subscription to their email list. I can also help them segment their lists based on customer preferences, behavior, and demographics.
This way, they can better understand who their customers are and what they want from the brand. It's also important to clean and update email lists regularly. I can help spot inactive subscribers and remove them from the list to improve deliverability.

3. Email Design and Development

I can create custom email templates and optimize them for various email clients and devices. For example, I can help clients design visually appealing emails that reflect their brand colors and style. I can also ensure that emails are mobile-friendly so recipients can view them on any device. I can develop HTML email templates from scratch or customize existing templates for a unique design if needed.

4. Copywriting

I can write compelling email copy that keeps customers engaged and encourages them to take action. For example, I can help clients write subject lines that increase open rates and body text that compels readers to click through to a website or purchase. I can also help clients craft informative newsletters that provide value to subscribers and keep them informed on the brand's latest news, products, and promotions.

Mailsplash: Affordable AI-Powered Email Campaigns for Ecommerce

In the ecommerce email platform space, I recommend trying out Mailsplash, an AI-powered tool that helps create stunning email templates. Mailsplash enables freelancers, brands, and agencies to create personalized, converting email campaigns at a lower cost than traditional marketing agencies.
Try our All-in-one Email Solution today for free and see how easy it is to design and create personalized, converting emails in minutes.

How Much To Charge As An Freelance Email Marketer

freelance email marketing
freelance email marketing
To give you a clear idea of how much freelance email marketers charge, I'll explain the different types of pricing models you can use:

Hourly Rates

New freelance email marketers often charge between $15 - $50 per hour. This rate is a good starting point for beginners. Intermediate freelance email marketers can charge between $50 - $100 per hour. Those with more advanced skills and experience can charge over $100 per hour.

Per Project Rates

Freelance email marketers charge $100 - $500 for simple campaigns. For more complex campaigns, they might charge $500 - $2,000 or more. Some freelance email marketers charge between $2,000 - $5,000+ for developing a comprehensive email marketing strategy.

Monthly Retainers

You can offer different service packages if you prefer to charge your clients every month. A basic service package can cost between $500 - $1,500 monthly. A standard package can cost between $1,500 - $3,000 per month. If you're an expert in the field, you can charge between $3,000 - $10,000+ per month.
The pricing model you choose can depend on your expertise level, the project's complexity, and the number of emails you'll need to send. As you gain more experience, you can increase your rates. The value you provide to your clients is essential when setting your prices. Think about your time and resources on each project and how your email marketing expertise can help your clients achieve their goals.

5 Best Practices For Delivering Successful Email Marketing Campaigns

freelance email marketing
freelance email marketing

1. Building a Targeted and Engaged Email List

When it comes to freelance email marketing, building a targeted and engaged email list is crucial for success. I always focus on gaining permission from subscribers, which helps to maintain engagement and comply with regulations. All subscribers willingly opted in to receive emails, ensuring they are interested in the content and more likely to engage with it.
I like to segment my email list into smaller sections based on demographics, interests, or behavior. This allows me to send more personalized and relevant content to each subscriber, increasing engagement and conversions. Regularly cleaning the email list to remove inactive subscribers is essential. This helps improve deliverability rates and ensures that the content reaches those interested in it.

2. Creating Compelling and Relevant Content

Another key aspect of successful freelance email marketing is creating compelling and relevant content. Crafting clear and concise messaging, including subject lines and email copy, that communicates the value proposition and encourages recipients to take action, is essential.
Personalization is also crucial, as using dynamic content and personalization tokens to tailor emails to each recipient's preferences and behavior can significantly improve engagement. I also like to incorporate eye-catching visuals, such as images and videos, to enhance engagement and convey information effectively, making the emails more appealing and engaging to subscribers.

3. Optimizing for Mobile Devices

With the prevalence of mobile devices, optimizing emails for mobile is essential for successful freelance email marketing. This involves designing mobile-responsive emails and ensuring they render well on various devices and screen sizes. Using mobile-friendly copy that is concise and scannable is crucial since it makes the content easy to read on small screens. Making call-to-action (CTAs) easily clickable and prominently displayed encourages engagement on mobile devices.

4. Focusing on Deliverability and Compliance

Maintaining sender's reputation and compliance with regulations is vital for effective freelance email marketing. Implementing best practices to maintain a positive sender reputation, such as sending relevant content, avoiding spam triggers, and managing subscriber complaints, helps ensure that emails are delivered and engaged.
Authenticating your domain using protocols like SPF, DKIM, and DMARC verifies the authenticity of emails and improves deliverability. Adhering to email marketing regulations like the CAN-SPAM Act and GDPR is critical to legal compliance and building trust with subscribers.

5. Measuring and Analyzing Performance

Tracking key metrics, such as open rates, click-through rates, conversion rates, and unsubscribe rates, allows freelancers to evaluate the effectiveness of their campaigns. A/B testing is a great way to experiment with different email elements and identify what resonates best with the audience.
Using insights from analytics to continuously optimize the email marketing strategy, refining content, segmentation, and targeting for better results over time, helps improve campaign performance and engagement.

Complete Step-by-Step Guide On How To Use Mailsplash’s All-in-one AI Email Solution To Create Emails

Getting Started: Uploading Brands and Products

Before you can generate an email, you’ll need to upload a brand and product.
notion image
Navigate to the “Brands” tab and select “Add a Brand”. Once you’ve defined the brand’s name, logo(s), font(s), and color(s), you can upload your product(s).
You can do so by simply pasting in the product link, which will auto-populate the product description, name, and images, as seen below. Now you’re ready to design and write stunning emails with Mailsplash.

Design & Write Emails with Mailsplash: A Guide

Generate with AI

notion image
Not sure where to start? From your dashboard, click “Generate with AI” to get to ideating. Simply select the brand(s) and product(s) you’ve uploaded and describe the email you’re looking for (e.g. an email campaign promoting new pants on sale for 25% off). You can even define the design style you’re looking for!
notion image
If you’re feeling like a pro, click “Advanced Setup” to get more detailed access to other parameters such as your target audience, the type of email, and so on. Once you’re happy, click generate and watch the magic happen! In 30 seconds or less, you’ll have a email custom-tailored to your input.

Start from Template

notion image
Already know what kind of email you’re looking to create? You can then click “Start from Template” and browse through our gallery of templates, curated for the most common use cases. We currently support 21 templates for 7 different categories, but will be continuing to update this based on your feedback! Once you select an email type, you’ll be prompted to select a brand and product and be taken straight to the builder.

Sending Emails: Integrate with Any ESP

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When exporting your email generation, you’ll be able to integrate with Klaviyo by inputting your API key. It’s as simple as that. We’re working on adding support for other major ESPs!
Now you should be well-equipped to save time and money on your email marketing.
Still confused? Have feedback? Let us know by sending us an email.

Create Fully-Built Stunning Email Templates That Convert With Mailsplash

Mailsplash is an innovative AI-powered tool that is transforming how brands approach email marketing campaigns. With our cutting-edge platform, users can effortlessly create stunning and high-converting email templates in minutes. Whether you are a freelancer, brand, or agency, Mailsplash allows you to develop personalized and engaging email campaigns at a fraction of the cost of traditional marketing agencies.
From crafting compelling email copy to designing customized branded email templates, Mailsplash offers an all-in-one email solution to elevate your email marketing game. Best of all, you can seamlessly integrate Mailsplash with any email service provider you choose, such as Mailchimp and Klaviyo. Experience the power of Mailsplash for yourself and start driving impressive results with your email marketing efforts today!

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Bring your email marketing game to the next level with Mailsplash!

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Saif Akram

Written by

Saif Akram

Hello, I'm Saif Akram, founder of MonetizeMail, an innovative email marketing agency. We're proud partners with Klaviyo and, specializing in boosting MRR and reducing customer churn. Our agency has scaled over 50 brands, generating over $18M in revenue. With proven expertise in enhancing engagement and driving sales, I'm passionate about transforming businesses through effective email marketing strategies.

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