Table of Contents
- What Is Email Design And Why Is It Important?
- User Experience
- Consistent Experience
- Style Matters
- Visual Appeal
- CTA Placement
- Conversion Focus
- Essential Elements Of An Email Design
- Header
- Subject Line
- Preheader
- Logo & Colors
- Image
- Text
- Call-to-Action
- Footer
- Mailsplash CTA
- Related Reading
- Top 15 Email Design Trends To Inspire Your Emails In 2024
- 1. Dynamic Content and Interactive Elements
- 2. Dark Mode Compatibility
- 3. Email Accessibility
- 4. Generative Artificial Intelligence in Email Marketing
- 5. Data is the New Cool
- 6. Minimalist Design
- 7. Floating Product Display
- 8. Geometric Shapes and Linear Elements
- 9. Monochromatic and Duotone Color Schemes
- 10. Cinemagraphs in Email
- 11. Visual Storytelling with Illustrations and Animations
- 12. Overlapped Lettering
- 13. Gamification in Emails
- 14. AMP for Email
- 15. Bold Typography
- Related Reading
- Complete Step-by-Step Guide On How To Use Mailsplash’s All-in-one AI Email Solution To Create Trendy Emails
- Getting Started: Uploading Brands and Products
- Design & Write Emails with Mailsplash: A Guide
- Generate with AI
- Start from Template
- Sending Emails: Integrate with Any ESP
- Create Fully-Built Stunning Email Templates That Convert With Mailsplash
- Related Reading
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Email design trends are constantly evolving, revolutionizing the way brands communicate with their customers. Staying ahead of the curve in the competitive digital marketing landscape requires a keen understanding and implementation of the latest email design trends. Keeping up with the ever-changing email design trends can help brands stand out, boost their email performance, and enhance customer engagement. In this blog, we'll explore the latest email design trends that can help your brand nurture relationships, drive conversions, and boost revenue.
What Is Email Design And Why Is It Important?
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Email design plays a crucial role in determining the success of your email campaigns. Here's why it's essential:
User Experience
A good email design enhances the user experience by making the email visually appealing and easy to read. This results in higher engagement and click-through rates from subscribers.
Consistent Experience
Consistency in your email design helps build brand recognition and familiarity with your content. A consistent layout and design make your emails easily recognizable, which can lead to higher open rates and conversions.
Style Matters
Well-designed emails stand out and make your content more engaging. By breaking up your email content into easy-to-read sections and incorporating clear headers, you can effectively convey your message and increase readership.
Visual Appeal
Including images, graphics, and visual elements in your email design can help showcase your products or services effectively. Visuals can capture your audience's attention and increase the likelihood of conversions.
CTA Placement
The strategic placement of call-to-action buttons in your emails can drive conversions. By placing CTAs prominently at the top and bottom of your emails, you make it easy for readers to take the desired action and navigate to your landing pages.
Conversion Focus
A well-designed email that conveys relevant information has a higher chance of driving conversions. By aligning your design with your email content and objectives, you can encourage readers to take action and engage with your brand.
Essential Elements Of An Email Design
Header
The header section might not seem like a design element but it’s the first thing your recipient is going to notice in their inbox. It contains important technical and routing information such as the sender’s email address, recipient’s email address, date, subject line, etc.
Subject Line
The subject line is the first thing your recipient is going to notice. So, make sure you craft a killer subject line that’s going to entice the reader and drive them to the email body. Follow these tips to craft a magnetic subject line: Keep it concise in length, generally six to ten words. Infuse personalization to improve open rate. Use power words to generate urgency. Ask questions to drive the recipient to the email body.
Preheader
The preheader is a short snippet next to the subject line, enticing the recipients from mobile devices to act. It delivers a brief preview of the entire email you send to your recipient without opening it. So, it’s important to choose wisely what you’re going to write in the preheader. A powerful preheader acts as a rigid force to grab attention and convince the reader to continue with the email. Make sure your preheader is optimized for mobile devices and concise in length between 30 to 80 characters and delivers what your email body promises.
Logo & Colors
Brand logo and color play a significant role in establishing and maintaining brand identity, trust, emotional connection, and consistency. When the recipients open your email they’ll notice your brand logo and color in the first place. Attractive design and vivid color can make a great impression on your brand. Since logo and colors are your brand ambassador you should use these design elements consistently in your emails so that your contacts can memorize your brand and recognize it effortlessly.
Image
As the current era is ruled by visual representation a text-based email will most likely need more appeal and engagement. Images play a significant role in email marketing and have the potential to draw attention and engage the reader with your message. Powerful image design can create a visually compelling and engaging email that effectively communicates your message and improves engagement.
Text
Your text is the carrier that conveys your message to the reader. When a recipient opens an email he/she will scan the whole email before reading it. If your email text doesn’t appear stylish and eye catchy then it’ll lose attraction and readability. You should use a 22pt font size for headings and a complementary color that best matches your brand color. The font size of the email body text should be at least 14pt to ensure comfortable viewing.
Call-to-Action
Why are you sending a marketing email to your recipient? It’s because you want to deliver them value and inspire them to take your desired action. And when it comes to enforcing the expected action, CTA does the job perfectly. A powerful and visually distinct CTA packaged with other elements will help you to accomplish the ultimate purpose of your mailing. Therefore, design your CTA in such a way that it’s visually attractive, perfectly shaped, and easy to interact with.
Footer
The email footer is the final segment of your message. It’s located at the very end of your email and contains company information such as company address, location, social links, and an unsubscribe link to stay compliant with the CAN-SPAM Act.
Mailsplash CTA
Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.
Try our All-in-one Email Solution today for free.
Related Reading
Top 15 Email Design Trends To Inspire Your Emails In 2024
1. Dynamic Content and Interactive Elements
Interactive elements, dynamic content, and the above-mentioned gamification are strategies that can be used to engage users in digital environments. Still, they serve different purposes and can be used in different contexts. Interactive elements like quizzes, polls, or sliders can significantly boost user engagement as they offer a fun, engaging way for subscribers to “play” your content. Dynamic content in email templates, on the other hand, allows you to customize emails based on subscriber data, delivering a highly personalized experience.
By using information such as a subscriber’s location, past purchases, or browsing history, you can tailor your email content to better resonate with them. Related to the strategies above are real-time content updates, which are a powerful tool for creating a sense of urgency and excitement. These can be countdown timers for sales or events, inventory updates, or live tracking information that can keep your subscribers engaged and prompt them to take action.
2. Dark Mode Compatibility
Dark mode, known for its eye-friendly, battery-saving attributes, has become increasingly popular in everything from social media to email marketing. As more email clients (Gmail, Outlook, Apple Mail, Yahoo, etc.) and devices offer dark mode, it’s essential to ensure your emails look great irrespective of the user’s choice. But, email design for dark mode goes beyond merely inverting colors. Instead, it requires a careful selection of colors, images, and text that are legible and aesthetically pleasing in both light and dark modes.
3. Email Accessibility
Email accessibility is more a sign of our commitment to all subscribers, as well as a legal obligation and fundamental expectation, rather than a trend in email marketing. While email marketers create each individual message with care, it's essential to ask whether we are being inclusive of all audiences. Embracing email accessibility is not just “nice”— it’s vital to effective engagement with and respect for all customers, particularly those with visual impairments.
4. Generative Artificial Intelligence in Email Marketing
Initially met with skepticism, generative artificial intelligence (GenAI), including such tools as ChatGPT, has proven a powerful and helpful asset in various fields. Despite early concerns from copywriters and marketers about job security, it is now clear that GenAI complements rather than replaces human efforts.
5. Data is the New Cool
They say emotions lead to purchases. While that may be true, you simply can’t reply upon emotions to persuade your audience - you need to appeal to their logical minds as well. Consumers today are more aware than they ever were before. They’re familiar with marketing tactics and can identify false promises.
6. Minimalist Design
Do you think that crafting a complex layout will impress the reader? Well, the answer is no! Since the attention span of the human race is decreasing gradually, complex email presentation means making suicidal attempts.
7. Floating Product Display
When you’re ready to launch a new product or a new version the most important thing is informing your target audience about the arrival to build a spark of anticipation. You need to design a captivating product launch email that’ll immediately capture the attention of the reader and encourage them to buy your product.
8. Geometric Shapes and Linear Elements
Just like the past few years geometric shapes and linear elements will play a crucial role in illustration. This year geometric shapes will wave our inboxes and catch attention to the focal point.
9. Monochromatic and Duotone Color Schemes
Monochromatic, duotone, or bold color palettes can deliver eye-catching visuals. The simplicity of a single color or the contrast of two colors can make your email stand out in an inbox, grabbing your subscribers’ attention.
10. Cinemagraphs in Email
Cinemagraphs, or subtle, looping animations, can bring your emails to life. They add visual interest and a touch of sophistication without distracting from your primary message. A cinemagraph can enhance your email design, making it more engaging and dynamic.
11. Visual Storytelling with Illustrations and Animations
Custom illustrations can help create a unique brand identity. They can convey your brand’s personality, making your emails more engaging and memorable.
12. Overlapped Lettering
Beyond the subject line of an email, one of the most important text elements is the headline. But it’s not always enough for headlines to be big and bold—they have to contrast artfully with the email’s design. But this year’s trend for styling headlines has to be one of the most counterintuitive: designers are creating dynamic headlines that overlap with images, colors and even other text.
13. Gamification in Emails
Gamification, a strategy of integrating game elements into traditionally non-game contexts, is revolutionizing email marketing.
14. AMP for Email
AMP for email is a framework for creating dynamic, efficient user experiences and engagement that’s been around for a few years, but how common is it? Oracle research for The State of Email Trends Report points to AMP for email being a pretty niche tool.
15. Bold Typography
Bold typography has been used widely in the past few years. It’s because it helps brands put their message to their readers and stand out in users’ inboxes. And we are expecting to see many such bold fonts and font distortions in 2024
Related Reading
Complete Step-by-Step Guide On How To Use Mailsplash’s All-in-one AI Email Solution To Create Trendy Emails
Getting Started: Uploading Brands and Products
Before you can generate an email, you’ll need to upload a brand and product.
Navigate to the “Brands” tab and select “Add a Brand”. Once you’ve defined the brand’s name, logo(s), font(s), and color(s), you can upload your product(s).
You can do so by simply pasting in the product link, which will auto-populate the product description, name, and images, as seen below. Now you’re ready to design and write stunning emails with Mailsplash.
Design & Write Emails with Mailsplash: A Guide
Generate with AI
Not sure where to start? From your dashboard, click “Generate with AI” to get to ideating. Simply select the brand(s) and product(s) you’ve uploaded and describe the email you’re looking for (e.g. an email campaign promoting new pants on sale for 25% off). You can even define the design style you’re looking for!
If you’re feeling like a pro, click “Advanced Setup” to get more detailed access to other parameters such as your target audience, the type of email, and so on. Once you’re happy, click generate and watch the magic happen! In 30 seconds or less, you’ll have a email custom-tailored to your input.
Start from Template
Already know what kind of email you’re looking to create? You can then click “Start from Template” and browse through our gallery of templates, curated for the most common use cases. We currently support 21 templates for 7 different categories, but will be continuing to update this based on your feedback! Once you select an email type, you’ll be prompted to select a brand and product and be taken straight to the builder.
Sending Emails: Integrate with Any ESP
When exporting your email generation, you’ll be able to integrate with Klaviyo by inputting your API key. It’s as simple as that. We’re working on adding support for other major ESPs!
Now you should be well-equipped to save time and money on your email marketing.
Still confused? Have feedback? Let us know by sending us an email.
Create Fully-Built Stunning Email Templates That Convert With Mailsplash
Mailsplash is a game-changer in email design trends. Our AI-powered tool empowers freelancers, brands, and agencies to create eye-catching, high-converting email templates in just minutes. Whether you're crafting compelling email campaigns, setting up automated flows, or focusing on all-in-one solutions, Mailsplash delivers exceptional results.
Our platform integrates seamlessly with popular email service providers like Mailchimp and Klaviyo, offering a cost-effective alternative to traditional marketing agencies. From personalized copywriting to branded template designs, Mailsplash streamlines the email creation process and maximizes ROI.
Try our cutting-edge email design solution for free today and experience the future of email marketing.
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Written by
Hello, I'm Saif Akram, founder of MonetizeMail, an innovative email marketing agency. We're proud partners with Klaviyo and Customer.io, specializing in boosting MRR and reducing customer churn. Our agency has scaled over 50 brands, generating over $18M in revenue. With proven expertise in enhancing engagement and driving sales, I'm passionate about transforming businesses through effective email marketing strategies.
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