17 Best Email Design Software For Designing Responsive Emails

Get the scoop on the email design software tools that can take your email marketing to the next level. Find the perfect fit for your design needs.

Saif Akram

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May 7, 2024

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17 Best Email Design Software For Designing Responsive Emails

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Are you on the hunt for design software that makes creating eye-catching emails a breeze? You're in luck! Email design software can take your marketing and communications to the next level. No longer will you have to struggle with clunky templates, wonky layouts, or limited design choices. With Email design software, you can craft emails that make an impact with your audience. But that's not all! With email design software in your corner, you can create mobile-friendly emails that look great on any device. You'll never lose a potential lead or customer because they couldn't read your email on their phone. Email design software is the secret weapon you need to take your email game to the next level. Let's dive in!

What Is An Email Design Software?

Drag-and-drop editors are a game-changer for users looking to simplify their email design process. These editors eliminate the need for users to write code manually, making it easy for beginners and experienced designers alike to create visually engaging and responsive email communications.

By dragging and dropping content elements like text, images, buttons, and dividers, users can quickly and intuitively design their emails. Drag-and-drop editors often include features like resizing, duplicating, and rearranging content elements, making it easy for users to experiment with different email layouts.

Pre-Made Templates: A Quickstart for Stunning Email Designs

Pre-made templates are a key feature of email design software that empowers users to create stunning emails without starting from scratch. These templates are professionally designed and often customizable, enabling users to maintain brand consistency while quickly launching email campaigns.

With pre-made templates, users can easily access a library of designs tailored to different industries, events, or purposes, saving time and effort in designing emails. Pre-made templates serve as inspiration for users who may be new to email design or seeking fresh ideas for their campaigns.

Customization Options: Tailoring Emails to Brand Identity

Customization options in email design software provide users with the flexibility to tailor their emails to their brand identity. Software solutions often include features like color pickers, fonts, and styling options, enabling users to match their email designs to their brand guidelines.

By customizing elements like headers, footers, backgrounds, and buttons, users can create emails that reflect their brand's personality and messaging. Customization options help users stand out in crowded inboxes, increase brand recognition, and maintain a cohesive brand experience across all email communications.

Integration with Email Service Providers: Streamlining Email Campaigns

Integration with email service providers streamlines the email design process for users by enabling seamless email campaign creation and deployment. Email design software solutions often offer integration with popular email service providers, allowing users to design, test, and send emails directly from the same platform.

By connecting their email design software to their email service provider, users can leverage advanced features like audience segmentation, automation, and analytics to optimize their email campaigns. Integration with email service providers ensures that emails are delivered timely, engage recipients effectively, and drive desired actions.

Coding Editors: Advanced Customization for Experienced Designers

While drag-and-drop editors cater to users of different skill levels, email design software often includes code-based editors for experienced designers seeking advanced customization. Coding editors enable users to access and edit the HTML and CSS code of their emails directly, providing greater control over their email designs.

Experienced designers can leverage coding editors to fine-tune design elements, troubleshoot rendering issues, and implement interactive features like animations and dynamic content. By combining drag-and-drop and coding editors, email design software caters to users with varying levels of expertise and design requirements.

Email Layout

Unlayer

Email Mockup

Email Header Design

17 Best Email Design Software For Designing Responsive & Stunning Emails

1. Mailsplash

Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.

Try our All-in-one Email Solution today for free.

2. Stripo

Stripo is a top free email template builder to create your next email marketing campaign. It has a vast library of 1500+ templates, and ease of use makes it a great tool to use along with your email service provider.

Simplifying Email Template Creation

The drag-and-drop editor is user-friendly, allowing you to create responsive templates that look good regardless of mobile device and screen size. Another feature that strikes out is Stripo’s personal library of custom modules. This option lets you reuse your module creations, saving crucial time and simplifying template creation.

Ensuring Email Design Quality and User Experience

The email design software also comes with an email testing tool that lets you send test emails to check how your design looks in the inbox. Apart from that, the template builder lets you validate dynamic AMP emails to ensure a seamless user experience. Finally, you can request a custom email template from professionals.

Stripo Features

Easy to use without HTML code or CSS knowledge

Embed videos and GIFs

Integrations with ESPs through API like Moosend

VML buttons for email clients like Outlook

SaaS applications plugin

Pricing

This tool offers a free plan that allows up to 4 exports and 5 test emails per day. There is also a free plugin version of the editor, allowing 100 email creations/edits per month. For more, the tool offers three paid plans starting at $15/month, giving you access to premium templates and increasing your limits.

3. Tabular

Tabular is another free email template creator that stands out due to its intuitive email layout editing. The tool will be a great fit for anyone wanting to create quality email templates without writing a single line of code.

Streamlining Email Template Customization

The drag-and-drop editor is modern and feels easy to use. What’s great is that it comes with various pre-built “blocks” that drastically save time. During our test, we found 38 templates available in the library for customization. The tool automatically adjusts row and column widths as you drag them, eliminating complexity.

Ensuring Seamless Mobile Design and Client Compatibility

Tabular excels when it comes to mobile design. You’re free to adjust column widths, margin, padding, typography, and visibility, without affecting the desktop version. The platform also focuses on email testing. You can preview how your templates display on different email clients to ensure a seamless and professional result.

Tabular Features

More than 200 pre-made email modules

Responsive design automatically

Personalization with dynamic content

Collaboration features (team blocks, public demo pages)

Integration with popular ESPs like Moosend, HubSpot, Klaviyo, and more

Pricing

Tabular has a free plan that has limited features and allows 3 template exports per month and 5 email previews daily. For additional features, members, exports and more, there are three paid plans starting at $29/month (billed monthly).

4. HubSpot

HubSpot is a free and easy-to-use email template builder that empowers marketers to build aesthetic and engaging email templates. With its drag-and-drop functionality, you can easily add and rearrange items as you like.

To jumpstart your newsletter creation, HubSpot provides 20 templates (5 free and 15 premium) to build upon. While they are not a lot, they can save you if you’re in need of a starting point. The best part of HubSpot’s tools is access to their all-in-one CRM that stores all your customer information in one place. This means you can access your customer data from any sales, marketing, or customer support team and use them to personalize your templates and email campaigns.

HubSpot Features

Branded email template drag-and-drop builder

Email tracking and rich analytics

Document management and tracking

Call tracking

Conversation artificial intelligence

Pricing

The platform offers free email, sales, and CMS tools you can use without providing a credit card. Regarding premium pricing, the platform has paid plans with advanced features starting at $20 per month for 1,000 subscribers.

5. Beefree

Like Tabular and Stripo, Beefree is a free email template builder that allows you to create simple email templates and export them to your favorite ESP. Working with this email designer is very easy, and you can create a responsive template without having any coding skills. The tool can save you valuable time as it allows you to drop images from your desktop, clone elements, and move everything around.

When it comes to responsiveness, the builder constantly tests its templates to ensure that the email design won’t feel out of place. Beefree’s template library numbers 1,376 professionally designed templates that you can customize to your liking. You can access the template library even without an account. And if you need an industry-specific template for your email campaigns, you can have one made for you through the Custom Design Service.

Beefree Features

Drag-and-drop email editor

Responsiveness tests for Outlook, Gmail, and more

Ability to send test emails to email clients

Landing page builder

Integration with popular ESPs like Brevo, Constant Contact, and Salesforce

Pricing

Beefree has a free plan for occasional projects, limited to 10 emails and/or pages, and 6 exports/month. For more functionality and unlimited emails, the template software has three paid plans starting at $30/month, which unlock features such as custom merge tags and conditional statements.

6. Mailchimp

Mailchimp is among the most popular email template builders you can find, sporting an easy-to-use email designer. The tool comes with a handy email template library containing more than 100 ready-made designs. The downside is that free plan users only get the basic templates.

Mailchimp’s new email template builder allows you to edit your elements directly on your content block. So if you’ve used other template builders, Mailchimp’s content blocks will feel just fine. The tool’s Content Studio will help edit and manage your images and files. As an email marketing platform, Mailchimp will also give you extra features like automation to deliver your email campaign at the right time. While the automation options are robust, Mailchimp’s marketing automation isn’t as flexible as other Mailchimp alternatives on our list.

Mailchimp Features

Variety of ready-made email templates

Drag-and-drop email builder

Online form builder to boost newsletter signups

Design testing tool for different email clients

Creative Assistant feature to design on-brand emails

Pricing

The platform has a very limited free plan for 500 subscribers. Then, pricing starts at $20/month for 500 subscribers, giving you access to custom templates and more.

7. Topol.io

Topol.io is a full-fledged email template builder that favors simplicity, making it a great tool for beginner users. Its drag-and-drop editor makes template creation effortless without graphic design or HTML coding knowledge.

Advanced features aren’t absent. Most notably, you can create reusable custom blocks and personalize your emails with merge tags. This functionality increases efficiency while allowing users to deliver more personalized campaigns that make sense. What’s more, there are over 150 pre-designed templates that are easy to customize. Topol.io also lets you use high-quality, royalty-free images from Pexels to enhance the appearance of your emails.

This email template builder supports collaboration, allowing team members to share their templates and work together on them. You can add your products directly to your email campaigns via XML feeds.

Topol.io Features

150+ templates available

Reusable custom blocks

Custom HTML code builder for flexibility over the design

Add your products via XML feeds

Integration with most email service providers

Pricing

Topol.io has a free plan with a limited feature set that’s great mostly for personal use. For advanced features, you need a paid plan starting at $15/month (billed monthly).

8. Postcards

Postcards is an email template builder offered by Designmodo with the aim of helping users create email templates faster and with no limits on design. It has an intuitive builder that lets you add images, texts, and links with ease.

What’s more, there are dozens of pre-made modules that save time but also look good. You can also manage and customize the mobile version of the template you create. Inside the tool, you’ll find 40 designer-made templates that can be used as a starting point. If you need to collaborate, you can invite colleagues to work with you as an editor or viewer. Another great thing about the software is that its design modules are tested to render seamlessly across all email clients and email service providers.

Postcards Features

Intuitive template editor

100+ ready-made modules

One-click export for most ESPs

1,600 Google Fonts

Team collaboration options

Pricing

Designmodo Postcards comes with a limited free plan that allows a maximum of 10 template projects, 5 monthly exports as well as pre-made modules. To increase limits and unlock all the features, paid plans start at $19/month (billed monthly).

9. Chamaileon

Chamaileon deserves a place on our email template builder list due to its user-friendly email designer and powerful image editing capabilities. This email template creator offers a free stock photo library from Pexels, but you can easily add your own email newsletter images and customize them to your liking, adding filters and more.

When it comes to templates, Chamaileon has 100+ beautiful email designs you can use, which are also mobile responsive. The clean interface lets you focus on email template creation. What marketing teams are going to love, though, is real-time collaboration and customization of templates. Exporting your email templates might need a bit of work as the template builder doesn’t offer many ESP integrations. To get the template to your email service, you can embed the HTML code in your email marketing tool or download your design as a .zip file.

Chamaileon Features

Responsive email templates

WYSIWYG template builder

Support for Apple and Android devices

Import custom HTML code and template conversion

Email content management tool

Pricing

Chamaileon has a full-featured 14-day free trial, but not a free plan. Paid pricing isn’t publicly available, but the company mentions that it is typically 5K for annual subscriptions.

10. Mail Designer 365

Mail Designer 365 is an email builder software that can only be downloaded on Mac. The email editor is optimized to use on mobile devices which can be practical for some users.

The software is moderately easy to use. It’s a standard drag-and-drop email builder, where you can customize and save your elements and blocks for future use. Mail Designer 365 has a built-in gallery of free Unsplash photos that you can use to spice up your email design. The software also provides its users with a selection of ready-to-use GIFs.

Pricing

You can download Mail Designer 365 if you have a Mac and try it out for a free 7-day demo period. After that, you would need to choose one of their packages starting from 16€/month. It’s worth noting that they only accept annual billing.

11. Icon Finder

When researching the best email design software, a great option for icons is Icon Finder. You can search for icons on any given topic and find tons that are completely free to use. You can also switch to the premium account if you want more access to various icons.

You can change the color of any icon you want to use before you download it. You can use various backgrounds against any icon to see how it looks against a certain backdrop and download it with that same backdrop if you wish to do so.

12. Unsplash

Unsplash offers a large collection of free high-resolution photos and has become a great resource for those looking for free stock images. You can choose photos from various categories such as “Animals,” “Fashion,” “Business,” “Arts and Culture” and much more.

Unsplash photos are free to use for distribution purposes and you don’t need to give attribution to the photographer. You can find photos on almost any industry and add them to your presentations or social media to make your feed or presentation more professional.

13. Pexels

If you’re looking for more than one website to get stock photos, you should definitely check out Pexels. They offer tons of gorgeous visuals that’ll make your projects look spectacular! Just like with Unsplash, Pexels offers free stock photos on almost any topic and from a variety of industries by professional photographers.

All the photos are free for personal and commercial use so you can freely share these on social media without attribution. You can even use animated visuals by choosing from Pexels’ stunning videos to make your social media feed or presentation stand out even more!

14. Animoto

You can create your own unique videos by adding different photos and visuals and choose from Animoto’s music library to add sound to your video. The finished video can be directly uploaded to your social media channels from Animoto and there’s even an Animoto app so you can play around with video without ever having to leave your phone.

15. Magisto

You can choose the videos or photos you want and decide which editing style suits your business’s tone and style. You’re also able to add music to your videos. Magisto will edit your raw video and make it look visually appealing.

16. Ripl

If you’re not really looking to create videos but are more into the idea of GIFs or quickly animating images, look no further than Ripl. Ripl is one of the best email templates software and iPhone apps on the market today. Best of all: it’s completely free to use if you don’t have a problem with their watermark being displayed on your visuals.

But you can switch to the paid version to get rid of the watermark by paying $9.99 per month. You can easily turn quote images into animated quotes with Ripl to share on social media or within your employee newsletter.

If you use the pro version, you can use Ripl’s music library and choose from dozens of fonts and designs and add your company logo to your visuals.

17. VEED

VEED is an online video editing platform that allows you to reduce complex tasks to just a few clicks. With VEED, you can automatically add subtitles to the video, giving your employees the option to watch your internal comms video without sound.

You can keep all your content, fonts, logos, and color palettes in one place! That way, you’re always on-brand for your internal audience. This platform is has a free plan so you can explore the easy-to-use video editing tool.

Complete Step-by-Step Guide On How To Use Mailsplash’s All-in-one AI Email Solution To Design Emails

Getting Started: Uploading Brands and Products

Before you can generate an email, you’ll need to upload a brand and product.

Navigate to the “Brands” tab and select “Add a Brand”. Once you’ve defined the brand’s name, logo(s), font(s), and color(s), you can upload your product(s).

You can do so by simply pasting in the product link, which will auto-populate the product description, name, and images, as seen below. Now you’re ready to design and write stunning emails with Mailsplash.

Design & Write Emails with Mailsplash: A Guide

Generate with AI

Not sure where to start? From your dashboard, click “Generate with AI” to get to ideating. Simply select the brand(s) and product(s) you’ve uploaded and describe the email you’re looking for (e.g. an email campaign promoting new pants on sale for 25% off). You can even define the design style you’re looking for!

If you’re feeling like a pro, click “Advanced Setup” to get more detailed access to other parameters such as your target audience, the type of email, and so on. Once you’re happy, click generate and watch the magic happen! In 30 seconds or less, you’ll have a email custom-tailored to your input.

Start from Template

Already know what kind of email you’re looking to create? You can then click “Start from Template” and browse through our gallery of templates, curated for the most common use cases. We currently support 21 templates for 7 different categories, but will be continuing to update this based on your feedback! Once you select an email type, you’ll be prompted to select a brand and product and be taken straight to the builder.

Sending Emails: Integrate with Any ESP

When exporting your email generation, you’ll be able to integrate with Klaviyo by inputting your API key. It’s as simple as that. We’re working on adding support for other major ESPs!

Now you should be well-equipped to save time and money on your email marketing.

Still confused? Have feedback? Let us know by sending us an email.

What To Consider When Choosing An Email Design Software?

When choosing an email design software, it is essential to consider whether the software allows you to create responsive designs for all devices, especially mobile. Responsiveness in email design software refers to the capability to automatically adjust the layout, images, and text of an email to fit the screen size of the device it is viewed on. Therefore, it ensures that your emails look visually appealing on different devices and screen sizes, thereby enhancing the experience of your recipients.

Pricing: Cost-Effective Solutions for Every Budget

Another crucial factor to consider when selecting email design software is pricing. It is important to determine whether the software offers a generous free trial/plan where you can try out the software and see if it works for you. This helps you evaluate the software without committing to a substantial financial investment upfront. Understanding the pricing structure of the email design software, including any monthly or annual fees, allows you to make an informed decision based on your budget and the features offered.

Export Options: Seamless Sending Mechanisms

After creating an email template, it's important to consider how you will send the email to your subscribers. Some email design software requires you to export the template and import it into your email service provider (ESP) for sending. On the other hand, some software allows you to send emails directly through the platform itself. The latter option can simplify your workflow and save you time by streamlining the process of designing and sending emails.

Templates Available: Varied Selection for Every Occasion

When choosing an email design software, the number of sample templates provided is a critical factor to consider. Having access to a vast selection of pre-made templates makes it easier for beginners in email marketing to create and send campaigns promptly. Whether you are looking for templates suitable for newsletters, product promotions, event invitations, or other occasions, having a diverse range of templates to choose from can help you create visually appealing emails that resonate with your target audience.

Type of Editor: Simplifying the Design Process

It's essential to determine the type of editor offered by the email design software. Some software features a completely drag-and-drop editor, allowing users to design emails without any coding knowledge. Conversely, other software may require users to have some coding skills to make adjustments to the email template. Opting for software with an intuitive drag-and-drop editor can simplify the design process and enable you to create visually stunning emails without extensive technical expertise.

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Create Fully-Built Stunning Email Templates That Convert With Mailsplash

Mailsplash is a game-changing AI-powered email design software that empowers users to create visually stunning and high-converting email templates effortlessly. With Mailsplash, you can design and generate captivating email campaigns, email flows, and much more in a matter of minutes. The platform seamlessly integrates with various email service providers like Mailchimp, Klaviyo, and many others, ensuring that your email marketing efforts reach your target audience effectively.

As an all-in-one email solution, Mailsplash caters to freelancers, brands, and agencies seeking to create personalized, converting email campaigns at a fraction of the cost of traditional marketing agencies. From email copywriting to personalized branded email template design, Mailsplash equips users with the tools needed to enhance their email marketing strategies significantly.

Experience the power of Mailsplash today and revolutionize the way you approach email design software.

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Written by

Saif Akram

Hello, I'm Saif Akram, founder of MonetizeMail, an innovative email marketing agency. We're proud partners with Klaviyo and Customer.io, specializing in boosting MRR and reducing customer churn. Our agency has scaled over 50 brands, generating over $18M in revenue. With proven expertise in enhancing engagement and driving sales, I'm passionate about transforming businesses through effective email marketing strategies.