How Much Does Email Marketing Cost Monthly?

Do not index

Are you looking to boost your email marketing costs while saving money? Discover the secret to maximizing results without breaking the bank. Dive into email marketing costs with the top ecommerce email platform. Master the art of email marketing costs with these pro tips and tricks. Make the most of your marketing spend with these cost-saving strategies! Read on to learn the top email marketing cost strategies. What is the average cost of email marketing? Learn more about targeted email marketing cost strategies. Boost your ROI from email marketing with this cost-effective guide! Discover the power of marketing automation for your email marketing! Improve your email marketing costs with top-proven strategies.

Ecommerce email marketing costs are no longer a mystery! Learn how to calculate email marketing costs and compare them. Discover the latest email marketing trends that can help you save money! Learn more about email marketing cost averages and industry benchmarks. Master the art of email marketing costs and maximize your ROI! Get ahead of the game with these pro tips on email marketing costs. Discover how to use an ecommerce email platform to slash email marketing costs. Dynamize your email marketing costs and boost your business! Ever wonder how much money your business should spend on email marketing? Master the art of email marketing costs with this handy guide. Email marketing costs are no longer a mystery! Master the art of email marketing costs and maximize your ROI!

What Is Email Marketing And Why Use It?

Email marketing is a form of direct marketing that involves sending commercial messages via email to a targeted audience. It can include a variety of content types such as newsletters, promotional offers, product updates, event invitations, and personalized messages. The primary goal of email marketing is to build relationships with potential customers, nurture leads, keep current customers engaged, and drive sales. Email marketing has an average return on investment of 42.1, making it the marketing channel with the highest ROI.

High Return on Investment (ROI)

Email marketing consistently delivers one of any marketing channel's highest returns on investment. According to various studies, the average ROI for email marketing can be as high as $42 for every $1 spent

Direct and Personalized Communication

Email marketing allows businesses to communicate directly with their audience. With segmentation and personalization, emails can be tailored to individual recipient’s preferences and behaviors, making the communication more relevant and effective.

Builds Strong Customer Relationships

Regular communication through email helps build and maintain relationships with customers. It keeps the brand top-of-mind and fosters customer loyalty and trust

Measurable Results

Email marketing platforms provide detailed analytics that allow marketers to track open rates, click-through rates, conversion rates, and other key metrics. This data helps in understanding what works and what doesn’t, allowing for continuous improvement

Cost-Effective

Email marketing is significantly more affordable than traditional marketing channels like direct mail or print advertising. It reduces the cost associated with printing, postage, and advertising space

Automation Capabilities

Email marketing can be heavily automated, saving time and ensuring timely communication. Automation tools can handle tasks such as welcome emails, followup sequences, and abandoned cart reminders, allowing marketers to focus on strategy and creativity.

Targeted Messaging

With email marketing, businesses can segment their audience based on various criteria such as demographics, purchase history, and engagement levels. This enables highly targeted and relevant messaging, significantly improving engagement and conversion rates.

Email Marketing Specialist Salary

Freelance Email Marketing

Email Marketing Expert

Email Marketing Consultant

Email Marketing Specialist

Email Marketing Design

Free Email Marketing Service

What Impacts Email Marketing Cost?

Email List Size and Quality

The size and quality of your email list play a significant role in determining the cost of your email marketing efforts. A larger email list will incur higher costs, as sending emails to more contacts will raise the overall expense. The quality of your contacts also matters. An engaged and interested audience is more valuable than a list of invalid email addresses or subscribers who never open your emails. Tools for cleaning up your list can range from $10 to $5,000, depending on the size of your list.

Email Design Complexity

The complexity of your email designs will also impact your email marketing costs. Text-based emails are typically cheaper, requiring only copywriting and campaign management services. On the other hand, if you opt for eye-catching custom designs, the cost will increase. Agencies typically charge flat or hourly rates for email designs, ranging from $100 to $2,000 per design based on complexity.

Campaign Frequency

The frequency of your email campaigns influences the cost. Sending more frequent campaigns will result in higher expenses. For example, sending a monthly email to 100k subscribers at $0.03 per recipient costs $3,000 per campaign. Sending weekly emails under the same conditions would amount to $12,000 monthly. While regular campaigns can keep subscribers engaged, striking a balance is crucial to avoid overwhelming your audience.

Email Marketing Platform

The email marketing platform you choose can also affect costs. Platforms offering advanced features are typically pricier. Pricing varies based on the chosen plan and subscriber list size. Higher-value plans come at a higher cost, while larger email lists will incur increased expenses.

Design High-Converting Emails in Minutes with Mailsplash's AI

Mailsplash is an AI-powered tool that enables the creation of stunning email templates that drive conversions. Design and craft compelling, converting emails, including campaigns and flows, effortlessly in minutes. With Mailsplash, you can create personalized, converting email campaigns at a lower cost than traditional marketing agencies.

Try our All-in-one Email Solution today for free.

How Much Does Email Marketing Cost?

Regarding the costs of Email Marketing, it’s essential to understand that this type of marketing varies greatly depending on several factors. These include the email list size, the campaigns' complexity, and the kind of service you choose. In-house email marketing usually involves paid platforms, which range from $751 to $1000 per month. But remember, the actual price can differ drastically based on the tool you opt for and the size of your list.

List Size Matters

Are you planning to send out emails to a large audience? If so, expect to spend more on your email marketing efforts to accommodate the increased volume of emails. The more subscribers you have, the more you’ll likely spend on tools to manage your campaigns effectively.

Costs of Outsourcing

If you’re considering outsourcing to an agency, be prepared for a different pricing structure. Some agencies charge based on the number of emails sent, with prices ranging from $200 to $500 per email. On average, businesses usually spend anywhere from $500 to $2000 per month for an agency's basic email marketing service. This often includes email copywriting, list management, campaign management, and analytics.

Extra Tools and Services

Certain email service agencies offer tools in-house to optimize their services and help you get the most out of your email campaigns. These tools can include automation, segmentation, and personalization features. For these services, prices can range from $2000 to $6000 monthly.

Combining Tools and Management Services

If you opt for an email marketing service that combines tools with email marketing management services, the costs can range from $2000 to $6000 monthly. These services often provide a comprehensive email marketing package with everything you need to run successful campaigns.

How Much Do Email Marketing Platforms Cost?

When choosing an email marketing platform, one of the key factors to consider is the pricing structure. Different platforms have different pricing models, but it is important to understand that the cost of an email marketing platform can depend on several factors, including the number of subscribers you have and the features you need. It is worth noting that most platforms base their pricing on the number of subscribers you have on your list, so the larger your list, the more you can expect to pay. Here is a quick rundown of the pricing structures of some of the top email marketing platforms for a contact list of 10,000 subscribers.

MailChimp

$87-$299/month

Constant Contact

$105-$180/month

Campaign Monitor

$89-$249/month

GetResponse

$65-$163/month

ActiveCampaign

$139-$424/month

Email Marketing Cost Breakdown

MailChimp

MailChimp offers a "Forever Free" plan for up to 2,000 subscribers. Beyond that, depending on the features you need, you can expect to pay between $87 and $299 a month for 10,000 subscribers. MailChimp is known for its ease of use and excellent deliverability rates, making it a great choice for small businesses and entrepreneurs.

Constant Contact

Constant Contact offers pricing plans that range from $105 to $180 a month for 10,000 subscribers, depending on the features you need. Constant Contact is known for its easy-to-use interface and excellent customer support, making it a favorite among small businesses and nonprofits.

Campaign Monitor

Campaign Monitor offers pricing plans ranging from $89 to $249 monthly for 10,000 subscribers, depending on the features you need. Campaign Monitor is known for its beautiful email templates and excellent reporting capabilities, making it a great choice for businesses that value design and analytics.

GetResponse

GetResponse offers pricing plans that range from $65 to $163 a month for 10,000 subscribers, depending on the features you need. GetResponse is known for its marketing automation capabilities and excellent customer support, making it a great choice for businesses that want to streamline their marketing efforts.

ActiveCampaign

ActiveCampaign offers pricing plans that range from $139 to $424 a month for 10,000 subscribers, depending on the features you need. ActiveCampaign is known for its robust marketing automation capabilities and excellent customer support, making it a great choice for businesses that want to take their email marketing to the next level.

Final Thoughts on Email Marketing Cost

When choosing an email marketing platform, there is no one-size-fits-all solution. The best platform for you will depend on your budget, the size of your list, and the features you need. Researching and finding the platform that best fits your needs and budget is important. Email tools are a dime a dozen, so plenty of affordable options exist that still provide great functionality.

How Much Of Your Budget Should You Allocate To Email Marketing?

Email marketing costs can vary significantly depending on the size of your business and the scope of your email marketing campaigns.

On average, businesses allocate 6%—10% of their overall marketing budget to email marketing. The amount you allocate to email marketing will depend on your business’s needs, goals, and ROI.

How To Budget For Email Marketing

Determine your goals

Before creating an email marketing budget, understand your campaign objectives. Goals can include driving sales, increasing website traffic, or improving customer engagement. Knowing what you want to achieve allows you to design an effective campaign strategy and set realistic budgets to help achieve those goals.

Identify your costs

The costs associated with email marketing range from investments in email marketing tools, hiring a dedicated email marketer, design, and copywriting to third-party service providers. When setting your budget, consider all these costs, including software subscriptions, labor costs, and other expenses.

Set your budget

After identifying goals and costs, you can allocate a budget for email marketing campaigns. Factors like the size of your subscriber list, frequency of emails, and content type can affect the budget allocation. Regularly assessing the budget and adjusting it according to performance and outcomes is crucial for ensuring the effectiveness of your email marketing campaigns.

Track and measure your results

To maximize the potential of your email marketing budget, track and measure your campaign results. Metrics such as open rates, click-through rates, and conversions provide valuable insights into the effectiveness of the campaigns. Analyzing these metrics helps refine your strategy and optimize the budget allocation for future campaigns. Email marketing is an ongoing process, and your budget may need adjustments as you learn more about your audience and campaign performance.

Considering that 81% of SMB retailers in the US rely on email as the primary customer acquisition channel, if you’re not sending emails, you’re missing out. In fact, on average, B2C marketers who connect with customers through automated emails see conversion rates as high as 50%. Taking advantage of what email marketing offers, you get those sales, instead of your competitors.

Complete Step-by-Step Guide On How To Use Mailsplash’s All-in-one AI Email Solution To Create Stunning Emails

Getting Started: Uploading Brands and Products

Before you can generate an email, you’ll need to upload a brand and product.

Navigate to the “Brands” tab and select “Add a Brand”. Once you’ve defined the brand’s name, logo(s), font(s), and color(s), you can upload your product(s).

You can do so by simply pasting in the product link, which will auto-populate the product description, name, and images, as seen below. Now you’re ready to design and write stunning emails with Mailsplash.

Design & Write Emails with Mailsplash: A Guide

Generate with AI

Not sure where to start? From your dashboard, click “Generate with AI” to get to ideating. Simply select the brand(s) and product(s) you’ve uploaded and describe the email you’re looking for (e.g. an email campaign promoting new pants on sale for 25% off). You can even define the design style you’re looking for!

If you’re feeling like a pro, click “Advanced Setup” to get more detailed access to other parameters such as your target audience, the type of email, and so on. Once you’re happy, click generate and watch the magic happen! In 30 seconds or less, you’ll have a email custom-tailored to your input.

Start from Template

Already know what kind of email you’re looking to create? You can then click “Start from Template” and browse through our gallery of templates, curated for the most common use cases. We currently support 21 templates for 7 different categories, but will be continuing to update this based on your feedback! Once you select an email type, you’ll be prompted to select a brand and product and be taken straight to the builder.

Sending Emails: Integrate with Any ESP

When exporting your email generation, you’ll be able to integrate with Klaviyo by inputting your API key. It’s as simple as that. We’re working on adding support for other major ESPs!

Now you should be well-equipped to save time and money on your email marketing.

Still confused? Have feedback? Let us know by sending us an email.

How Many Marketing Emails Are Too Many?

Low Cost Email Marketing

Best Email Marketing Software for Small Businesses

Email Marketing Packages

Best Free Email Marketing Software

Klaviyo Specialist

Create Fully-Built Stunning Email Templates That Convert With Mailsplash

With Mailsplash, I can design and create stunning email campaigns that convert in minutes. This AI-powered tool allows me to create personalized and branded email templates that capture my audience's attention and drive engagement. The best part? I can send these campaigns using any email service provider I prefer, such as Mailchimp or Klaviyo.

Mailsplash saves me on costs compared to traditional marketing agencies, as I can handle everything from email copywriting to personalized template design in one place. This all-in-one email solution is a game-changer for freelancers, brands, and agencies looking to create impactful email campaigns that yield excellent results.

Try Mailsplash today and experience the power of AI in revolutionizing email marketing!