How To Create And Sell Email Marketing Packages

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Are you seeking the best email marketing packages to grow your business online? Look no further! Today, we will dive into the numerous benefits of using email marketing packages and how you can leverage them to enhance your online presence. We will also explore the top email marketing packages available in the market, how they differ, and how they can help you build a successful online empire. Let's dive right into how these packages can be your secret weapon to ecommerce email platform success!

Why Sell Email Marketing Services?

Email marketing is a powerful tool that, when used correctly, can yield significant results for businesses. With email marketing, agencies and businesses have much more control over their marketing campaigns and can reach a massive audience. According to Radicati, there are 3x more email accounts than Facebook & Twitter accounts combined. In addition to having a larger reach, email marketing is more effective at driving conversions, with an average click-through rate of 3%, compared to 0.5% of a tweet.

Boost Your Revenue

There’s no denying the benefit of adding email marketing to your stack, and there are a ton of ways it can generate additional and recurring revenue for your agency.

Retain Clients by Adding More Value

In recent years, agency margins have taken a downward turn. Studies show that the top 50 agencies in the UK have experienced the lowest profit margins in over seven years.

A key factor in these declining margins, particularly for boutique agencies, is the constant need to spend time and money trying to win new clients and projects. Unlike a website or billboard design that are generally one-off projects, email marketing allows your agency to retain clients and gain revenue every time you send a campaign. Adding email marketing services to your stack instantly increases the value you offer to clients. You can introduce email nurture campaigns to push conversions, grow brand awareness and engagement with a monthly newsletter, or increase conversions with remarketing.

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How To Package And Price Your Email Marketing Services

Full-Service Bundle

You can offer the whole kit and caboodle for your clients who know the power of email marketing but don’t have the resources or inclination to do it themselves. This could include all of the email services, from email marketing strategy to setting up lists, email design, landing pages, signup forms, and sending campaigns to regular reporting on success.

This full-service offering is most commonly charged monthly based on the number of campaigns being sent. It is an excellent way to secure reliable recurring revenue that you can depend on.

Hourly

Most agencies offer an hourly rate in addition to their packaged services. The services at an hourly rate can be anything from data management, consulting, content creation, email design, and reporting.

Pre-packaged setup

Usually, it is best for clients who want to send their campaigns themselves but just need help getting started. You can offer a setup package that includes gathering and uploading their email list, building their email template, and training them to use the email marketing tool to send campaigns.

These setup packages usually have a flat fee and start at around $500, depending on where the email list needs to be pulled from, what kind of email templates they require, etc.

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Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to create personalized rapidly, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.

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What Services To Offer In Your Email Marketing Packages

Email marketing is a lucrative service to offer. It drives revenue for your agency while driving results for your clients. Let’s take a look at a few of the services within email marketing that your agency can offer clients:

1. Create an email marketing strategy

As a digital marketing expert, you can help your clients:

Set goals

You can work with your clients to understand their business, where opportunities for growth are and what their email marketing goals could be. For some, it could be to drive more sales from existing customers, while others may want to convert more leads into paying customers. By understanding your clients’ businesses and their opportunities, you can help them set email marketing goals that will help drive growth.

Identify email campaigns to send

Based on your goals and the nature of your client’s business, you can work with them to identify the campaigns they should send. For instance, a carpet cleaning company may be interested in driving more sales from existing customers, so a newsletter with content on the importance of regular carpet cleaning could be a great way to do that.

On the other hand, a clothing retailer will be better served by sending promotions and promotional campaigns to try to drive people to their website or brick-and-mortar location. By understanding your clients’ goals and business model, you can help them identify what campaigns they should be sending.

Plan the content to send

Sending emails requires content, and depending on your clients’ email marketing goals and wider business model, you can work with them to help identify the right content they should send to help get the desired results from their email campaigns. Creating compelling content is a challenge for businesses of all sizes.

2. Set up email lists and integrate with other apps

As an agency, you likely have a lot of technical expertise. With this expertise you can offer integration services to help your clients get set up with the email service provider (ESP) of choice.

This could include:

Creating an account with the chosen provider

Gathering and uploading subscriber lists

Adding subscribe forms to their website

Integrating a CRM, ecommerce or accounting software to send customer information to the email provider automatically

Recommend apps and integrations to help accomplish their goals.

3. Design and develop email templates

One of the benefits of email marketing is that businesses can deliver messages and offers to their subscribers complete with their branding, beautiful imagery, prominent calls to action, and more.

To help make creating these email campaigns easy for end users, email tools like Mailsplash enable the creation of branded templates that end users can simply drag and drop content into. Using the technical expertise and design prowess agencies have, you can design and develop beautiful email templates your clients can simply drop content into and send out.

4. Create and send campaigns

Campaign Monitor makes it super easy to create and send email campaigns, but there will always be clients who prefer to have you do it for them.

This is an awesome opportunity to provide valuable services to your clients. You can turn their campaign ideas and content into beautiful, on-brand email campaigns ready to be sent to subscribers.

5. Set up automated customer journeys

These days, the best businesses are moving beyond sending one-off email campaigns. They are using marketing automation to create powerful automated customer journeys that send the right campaign to the right person at right time.

Marketing automation is as easy as setting a trigger, defining the rules, and creating the content.

You can set up any number of customer journeys using email marketing automation to help drive results for your clients:

Emails

Set up an automated email that welcomes new customers or subscribers when they join a list.

Reminder emails

Set up automated emails that customers receive to remind them of upcoming important dates, such as service due dates for their car or the expiration of their payment plan.

VIP offer emails

You can set up emails that automatically send a series of special offers to your clients' best customers once they reach VIP status by reaching a certain spending threshold or another trigger you define.

Lead nurturing emails

Set up a series of automated emails that are sent to people who inquire about your client’s products or services. These emails educate them on why they need what your client offers and increase the chance they’ll become paying customers.

Event reminder emails

Set up a series of automated emails in the days before a specific event organized by your client. This will remind attendees that the event is coming up and increase their chances of attending.

6. Grow & Maintain Lists

Managing lists can be one of the most time-consuming and tricky elements of email marketing, so why not make your client's lives easier by taking it off their hands. Start with an audit of their database, considering what type of contacts they have, how long they have been there and their engagement level.

Collate clients’ audiences. You can collect event registrations, e-commerce customers and database lists all in one place. Help clients grow their lists by including a signup form on their website or through gated content. Segment their database based on demographic, behavioral and geographic insight to help you better understand the audience and boost their email results with segmented emails.

7. Report on campaign success

One of the biggest benefits of email marketing is how measurable it is. For every campaign you send, you can see how many people opened it, how many people clicked and even drill down to the exact parts of your email campaign people interacted with.

With built-in Google Analytics integration on most email platforms, it’s easy to see what happened after the click, including how many people arrived at the website from the campaign and exactly what they did there. This is incredibly valuable information, and you can report it back to your clients after each campaign you send to show how much value your agency’s email marketing services are contributing.

How To Pitch Email Marketing Services Your Clients

1. Sell results, not “email marketing”

When pitching email marketing services, focus on the results email campaigns can deliver for your clients. Highlight benefits over features by explaining how email marketing can drive more customers to their online store or increase their conversions significantly. This approach helps clients understand the value that email marketing can bring to their business.

2. Upsell alongside your existing services

Email marketing can be a natural addition to your service offerings if you already offer services like web development or SEO. After building and launching sites for clients, you can pitch email marketing services to drive traffic and grow their online presence. Upselling email marketing alongside existing services can help clients see your comprehensive value.

3. Give your clients what they want

Tailor your email services and packages to meet your clients’ specific needs. Understand what your clients are looking for by asking them directly. Some clients may want a more hands-on approach where you set up the email platform and templates, allowing them to handle content creation. Others may prefer a full-service approach where you handle all aspects of email marketing, including strategy development and reporting.

4. Show, don’t tell

Demonstrate the value of email marketing to clients by showing them real-world examples of successful campaigns. Share case studies or examples of how email campaigns have helped other clients achieve their business goals. Providing tangible evidence of the impact that email marketing can have on a business helps clients understand the potential benefits.

5. Reach out to past clients

Leverage your existing client base to pitch email marketing services. Reconnecting with past clients who have already worked with you can be an effective way to upsell email marketing services.

According to Bail & Company, increasing customer retention by just 5% boosts profits by 25% to 95%. By demonstrating the value you have provided in the past and showing how email marketing could benefit their business, you may be able to secure new projects and grow your business.

Complete Step-by-Step Guide On How To Use Mailsplash’s All-in-one AI Email Solution To Create Emails That Convert

Getting Started: Uploading Brands and Products

Before you can generate an email, you’ll need to upload a brand and product.

Navigate to the “Brands” tab and select “Add a Brand”. Once you’ve defined the brand’s name, logo(s), font(s), and color(s), you can upload your product(s).

You can do so by simply pasting in the product link, which will auto-populate the product description, name, and images, as seen below. Now you’re ready to design and write stunning emails with Mailsplash.

Design & Write Emails with Mailsplash: A Guide

Generate with AI

Not sure where to start? From your dashboard, click “Generate with AI” to get to ideating. Simply select the brand(s) and product(s) you’ve uploaded and describe the email you’re looking for (e.g. an email campaign promoting new pants on sale for 25% off). You can even define the design style you’re looking for!

If you’re feeling like a pro, click “Advanced Setup” to get more detailed access to other parameters such as your target audience, the type of email, and so on. Once you’re happy, click generate and watch the magic happen! In 30 seconds or less, you’ll have a email custom-tailored to your input.

Start from Template

Already know what kind of email you’re looking to create? You can then click “Start from Template” and browse through our gallery of templates, curated for the most common use cases. We currently support 21 templates for 7 different categories, but will be continuing to update this based on your feedback! Once you select an email type, you’ll be prompted to select a brand and product and be taken straight to the builder.

Sending Emails: Integrate with Any ESP

When exporting your email generation, you’ll be able to integrate with Klaviyo by inputting your API key. It’s as simple as that. We’re working on adding support for other major ESPs!

Now you should be well-equipped to save time and money on your email marketing.

Still confused? Have feedback? Let us know by sending us an email.

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Create Fully-Built Responsive Email Templates That Convert With Mailsplash

Mailsplash is a game-changer in the world of email marketing. This AI-powered tool allows users to create stunning email templates that convert in minutes. It offers an all-in-one email solution that allows freelancers, brands, and agencies to create personalized quick, converting email campaigns at a lower cost than traditional marketing agencies.

From email copywriting to personalized branded email template design, Mailsplash has you covered. Users can use any email service provider, such as Mailchimp or Klaviyo, to send out their beautifully designed emails. With Mailsplash, you can take your email marketing to the next level and see real results.

Give it a try and see for yourself!