What Is An Email Marketing Specialist? Skills, Responsibilities & More

Looking to become an email marketing specialist? Dive into this detailed overview of the role's responsibilities, required skills, and more.

What Is An Email Marketing Specialist? Skills, Responsibilities & More
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Do not index
Looking to help you with your email campaigns? An email marketing specialist can make all the difference. Everything from creating engaging email content, using the latest email marketing software, and honing in on your target audience. With an eCommerce email platform at their disposal, a specialist can step up your email game and help you gain the attention and traction you want. Email campaigns can make or break your business, and experts like this can give you the edge you've been looking for.

What Is An Email Marketing Specialist?

Email Marketing Specialist
Email Marketing Specialist
An email marketing specialist is a digital marketer with specific expertise in building and growing email lists, crafting and distributing email content, nurturing leads and maximizing email engagement throughout the customer journey. The specific tasks an email marketer is responsible for will vary by company.
Larger organizations may have specialized designers who oversee email formatting, layout and UX design elements. Email marketing specialists are broadly responsible for improving engagement with marketing emails (promotional emails, lead nurture campaigns, newsletters, etc.). They track key metrics like email open and click-through rates and work closely with other marketing team members (such as a marketing manager, copywriter or design lead) to influence these results.

What Exactly Does An Email Specialist Do?

Email Marketing Specialist
Email Marketing Specialist
As an email marketing specialist, I specialize in optimizing email marketing strategies to help organizations meet their marketing objectives. I handle the email marketing campaign from start to finish, ensuring that every email sent resonates with the target audience and enhances brand awareness.
My role is critical in generating leads and nurturing customer relationships through personalized email content. I efficiently manage creative and technical aspects of email marketing campaigns to drive conversions and meet marketing goals using advanced email marketing tools like Mailsplash.

Key Responsibilities

  • I design and optimize email campaigns that align with marketing objectives. This involves creating visually appealing and engaging email templates that maximize customer engagement and conversions. I utilize email marketing software such as Moosend to streamline the email creation process and Google Analytics to track campaign performance.
  • I compile and maintain email lists, ensuring that data is up-to-date and segmented properly to enhance campaign targeting and personalization.
  • Copywriting, editing, and proofreading are also crucial aspects of my role. I craft compelling email content that resonates with the target audience, edit emails to perfection, and proofread to eliminate errors that may affect email performance.
  • I conduct competitive market research to stay ahead of email marketing trends and optimize existing strategies for better campaign performance.
  • I implement best practices such as email segmentation, A/B testing, and email marketing automation to enhance campaign effectiveness and drive conversions.
  • Tracking essential metrics like open rates and unsubscribes is an integral part of my role. I analyze campaign performance to identify areas of improvement and optimize processes for better results.
  • I collaborate with the digital marketing team to assist with lead generation efforts and ensure that email marketing campaigns align with broader marketing initiatives.
  • Reporting to the managerial team and stakeholders about campaign performance is critical for measuring the success of email marketing initiatives and making data-driven decisions for future campaigns.

Mailsplash: All-in-one Email Solution

Mailsplash is an AI-powered tool that enables email marketers to create stunning email templates that convert. With Mailsplash, marketers can design and create engaging emails, including campaigns and flows, in minutes. The platform allows users to send emails through any email service provider, such as Mailchimp or Klaviyo. Mailsplash empowers freelancers, brands, and agencies to create personalized, high-converting email campaigns more efficiently and cost-effectively than traditional marketing agencies.
Try our All-in-one Email Solution today for free.

What Value Do Email Marketing Specialists Offer?

Email Marketing Specialist
Email Marketing Specialist

Email Marketing ROI

By the end of 2019, there will be almost 250 billion emails sent each day. This shows the prevalence of email in the modern age of communication.
Email marketing specialists are crucial for businesses in need of a boost in their ROI. These professionals know how to optimize campaigns to ensure they drive the maximum results.

Emails Sent Each Day

The number of sent emails per day will continue to rise over the next few years. This shows that brands that are not leveraging email in their marketing efforts will fall behind.

Brand Building

Email marketing professionals help businesses solidify their brand in a competitive market. They are able to create engaging campaigns that will boost brand awareness and drive traffic.

Building Relationships

The email specialist cultivates a culture of mutual understanding and positivity that is beneficial for both the brand and the customers. Through initiatives like newsletters, lead nurturing, and more, these marketers build relationships that are beneficial for all parties.

Nurturing Leads

An email marketing specialist should be able to create impactful engagement at each stage of sales, from lead generation to conversion. They are experts at turning leads into customers through well-crafted email campaigns.

6 Key Qualities Of An Email Marketing Specialist

Email Marketing Specialist
Email Marketing Specialist

1. Design

As an email marketing specialist, having a good understanding of design principles is crucial for creating visually appealing and engaging email content. This includes choosing the right images, layout, and text placement to enhance the overall aesthetic of the email. By honing your design skills, you can create emails that stand out in your subscriber's inbox, increase open rates, and drive engagement.

2. Writing

Strong writing skills are a staple for any email marketing specialist. From crafting compelling subject lines to creating engaging email copy, the ability to write well is essential for capturing and retaining your audience's attention. Practicing your writing skills, taking writing courses, and seeking feedback from professionals can help you enhance your content creation abilities.

3. Creative Thinking

In the world of email marketing, creativity is key. Employers seek email marketing specialists who can think outside the box to deliver company announcements and promotional materials in unique and engaging ways. Cultivating your creative thinking abilities allows you to approach email campaigns with fresh ideas, innovative strategies, and a unique perspective that resonates with your audience.

4. Coding Languages

While you may not be a software engineer, having a basic understanding of coding languages like HTML, CSS, or JavaScript can be incredibly beneficial for an email marketing specialist. This knowledge can help you with formatting newsletters, setting up email lists, and automating emails, streamlining your email marketing processes and enabling you to create more sophisticated campaigns.

5. Analytics

Email marketing success hinges on data-driven decisions. As an email marketing specialist, you should be comfortable working with analytics to interpret data, track performance, and optimize your campaigns. Understanding how to leverage common analytics tools can provide valuable insights into your audience's behavior, preferences, and engagement patterns, enabling you to refine your email marketing strategy for better results.

6. Time Management

Email marketing specialists often work under tight deadlines to deliver email campaigns promptly. Mastering time management skills can help you juggle multiple projects, meet deadlines, and produce high-quality work efficiently. By establishing a time management system that works for you and setting personal deadlines, you can enhance your productivity and deliver results within the allocated time frame.

Effortless Email Campaign Creation with Mailsplash

Mailsplash is an AI-powered tool to create stunning email templates that convert. Design and create stunning/converting emails (campaigns, flows, all of it) in minutes. Send with any email service provider (Mailchimp, Klaviyo, etc.). We enable freelancers, brands, and agencies to rapidly create personalized, converting email campaigns at lower cost than traditional marketing agencies, from email copywriting, to personalized branded email template design.
Try our All-in-one Email Solution today for free.

How To Become An Email Marketing Specialist

Email Marketing Specialist
Email Marketing Specialist

Develop Your Copywriting Skills

One of the most important skills for an email marketing specialist is writing compelling copy that resonates with the audience. Even if you are not a natural writer, you can always improve your skills with practice. Learn the art of persuasion and how to craft engaging copy that drives conversions. Mastering this skill is essential for creating successful email campaigns that convert readers into customers.

Find Learning Resources

To become proficient in email marketing, it is crucial to stay up-to-date with the latest trends and best practices in the industry. Following informative blogs like Mailsplash, connecting with email marketing experts on LinkedIn and Twitter, and taking online courses from platforms like Udemy, Coursera, and Hubspot can provide valuable insights and knowledge. By continuously learning and improving your skills, you can become an expert in the field.

Build Your Portfolio

Creating a portfolio of your best email marketing work is a great way to showcase your skills and experience to potential employers. Even if you don't have professional experience, you can create spec work or case studies to demonstrate your capabilities. Having a strong portfolio will help you stand out in the competitive job market and impress potential employers with your expertise in email marketing.

Get Work Experience

Real-world experience is invaluable for aspiring email marketing specialists. Consider finding an internship or entry-level position at a company that offers email marketing services. Alternatively, if you are currently working in a different industry, try to get involved in your company’s email marketing campaigns to gain practical experience. By working on real projects, you can enhance your skills and build a solid foundation for a successful career in email marketing.

Create Fully-Built Stunning Email Templates That Convert With Mailsplash

Getting Started: Uploading Brands and Products

Before you can generate an email, you’ll need to upload a brand and product.
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Navigate to the “Brands” tab and select “Add a Brand”. Once you’ve defined the brand’s name, logo(s), font(s), and color(s), you can upload your product(s).
You can do so by simply pasting in the product link, which will auto-populate the product description, name, and images, as seen below. Now you’re ready to design and write stunning emails with Mailsplash.

Design & Write Emails with Mailsplash: A Guide

Generate with AI

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Not sure where to start? From your dashboard, click “Generate with AI” to get to ideating. Simply select the brand(s) and product(s) you’ve uploaded and describe the email you’re looking for (e.g. an email campaign promoting new pants on sale for 25% off). You can even define the design style you’re looking for!
notion image
If you’re feeling like a pro, click “Advanced Setup” to get more detailed access to other parameters such as your target audience, the type of email, and so on. Once you’re happy, click generate and watch the magic happen! In 30 seconds or less, you’ll have a email custom-tailored to your input.

Start from Template

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Already know what kind of email you’re looking to create? You can then click “Start from Template” and browse through our gallery of templates, curated for the most common use cases. We currently support 21 templates for 7 different categories, but will be continuing to update this based on your feedback! Once you select an email type, you’ll be prompted to select a brand and product and be taken straight to the builder.

Sending Emails: Integrate with Any ESP

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When exporting your email generation, you’ll be able to integrate with Klaviyo by inputting your API key. It’s as simple as that. We’re working on adding support for other major ESPs!
Now you should be well-equipped to save time and money on your email marketing.
Still confused? Have feedback? Let us know by sending us an email.

How Much Does An Email Marketing Specialist Make?

Email Marketing Specialist
Email Marketing Specialist


I have come across some recent data about the average email marketing specialist’s salary. According to Comparably, the salary range in the US starts at $29,050 and can reach up to $120,460. The median wage is $65,578.


Glassdoor estimates total pay for email marketing specialists to be around $76,429 per year, with an average salary of $54,762.


Payscale reports that the average base salary for an email marketing specialist is $55,203 per year, with the total annual pay ranging from $41,000 to $71,000.
The salary range varies based on the years of experience, background, and to what extent the business relies on emails to increase its brand awareness and revenue. This also depends on whether the company offers a commission based on targeted sales or other monetary incentives.

Is Email Marketing A Good Career?

The job outlook for an email marketing specialist is highly favorable due to several key reasons. The field of email marketing is a vital aspect of overall business strategies - 87% of brands regard it as very critical to business success. This means that companies will continue to invest heavily in email marketing to achieve their business goals.

Increasing Budgets and Demand for Skilled Email Marketers

In addition, 38% of brands are increasing their budgets for email marketing, showing a growing trend towards higher investment in this marketing approach. This increased investment implies that companies will require skilled professionals who can help them maximize the returns on their email marketing campaigns.

High Demand and Competitive Salaries for Email Marketing Specialists

The demand for skilled talent in marketing and creative roles is high, with 84% of companies facing difficulties in finding such professionals. This scarcity of talent in the industry creates a favorable environment for email marketing specialists who possess the necessary skills and expertise. As a result, companies are more likely to offer competitive salaries and benefits to attract top talent, making a career in email marketing financially rewarding.

Job Market Growth for Email Marketing Specialists

The number of new jobs for marketing managers, which encompass email marketing specialists, is projected to grow by 10% from 2020 to 2030. This growth rate is above the average for all occupations, indicating that the demand for email marketing specialists will continue to rise in the coming years. As such, those pursuing a career as an email marketing specialist can look forward to a stable and growing job market.

Create Fully-Built Stunning Email Templates That Convert With Mailsplash

Let me introduce you to the innovative tool known as Mailsplash. Mailsplash is an AI-powered platform that allows users to create visually appealing and highly converting email templates within minutes. This tool is not just limited to designing emails, but also provides the capability to send them using any email service provider, such as Mailchimp or Klaviyo.
With Mailsplash, freelancers, brands, and agencies can quickly craft personalized and high-converting email campaigns at a fraction of the cost compared to traditional marketing agencies. From email copywriting to personalized branded email template design, Mailsplash serves as an all-in-one email solution for those looking to enhance their email marketing efforts.
If you're interested in boosting your email marketing ROI, give Mailsplash a try for free today.

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Bring your email marketing game to the next level with Mailsplash!

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Saif Akram

Written by

Saif Akram

Hello, I'm Saif Akram, founder of MonetizeMail, an innovative email marketing agency. We're proud partners with Klaviyo and Customer.io, specializing in boosting MRR and reducing customer churn. Our agency has scaled over 50 brands, generating over $18M in revenue. With proven expertise in enhancing engagement and driving sales, I'm passionate about transforming businesses through effective email marketing strategies.

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