Table of Contents
- What Is Figma?
- Efficient Creation of Reusable Email Elements
- Responsive Email Design Made Easy
- Real-Time Collaboration
- Streamlined Design Process
- Enhanced Team Collaboration
- Consistency in Email Templates
- Related Reading
- Benefits Of Using Figma For Your Designs
- Real-time Collaboration
- Auto Layout Feature
- Free to Use
- Prototype Capabilities
- Better Collaboration
- Design System Support
- Cloud-Based Storage
- Designing Emails With Figma
- 1. Setting Up a New Figma Project
- 2. Utilizing Figma's Design System Features
- 3. Exploring Figma Community Resources
- 4. Designing Email Templates
- 5. Collaborating with My Team
- 6. Exporting My Email Code
- 7. Testing and Optimizing My Emails
- Complete Step-by-Step Guide On How To Use Mailsplash’s All-in-one AI Email Solution To Design Stunning Emails
- Getting Started: Uploading Brands and Products
- Design & Write Emails with Mailsplash: A Guide
- Generate with AI
- Start from Template
- Sending Emails: Integrate with Any ESP
- 5 Best Practices On Using Figma For Email Design
- 1. Email Type
- 2. Design System
- 3. Layout Structure
- 4. Fonts
- 5. Assets
- Related Reading
- Create Fully-Built Stunning Email Templates That Convert With Mailsplash
- Related Reading
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If you're looking for ways to streamline your email design process, Figma for email design is your solution. Designing emails can be a complex task, especially when you have to account for different email clients and devices. The use of Figma can simplify this process by providing a single platform for design collaboration, prototyping, and code generation. Read on to discover how this tool can help you and your team become more efficient and effective at designing stunning emails.
What Is Figma?
Figma is a collaborative web application primarily used for interface design, which makes it the ultimate tool for designing emails. Figma offers a plethora of features and capabilities that streamline the design process, enhance collaboration among team members, and ensure consistency in email templates. Here's why Figma is the perfect tool for email design
Efficient Creation of Reusable Email Elements
Figma allows users to create reusable components and styles for email elements. This feature makes it easy for designers to maintain brand consistency across multiple email templates, ensuring that each email sent out is aligned with the brand's visual identity.
Responsive Email Design Made Easy
Figma's auto-layout functionality enables designers to create responsive email designs effortlessly. This feature ensures that email templates adapt seamlessly to different screen sizes and devices, providing a consistent user experience across various platforms.
Real-Time Collaboration
Figma's collaborative nature enables teams to work together in real-time. Designers can create and iterate on email designs efficiently, receiving instant feedback from team members and clients. This real-time collaboration feature ensures that email designs are perfected before they are sent out to recipients.
Streamlined Design Process
Figma's intuitive interface and powerful design tools streamline the email design process. Designers can quickly create visually appealing email templates, saving time and effort in the design phase. Figma's features enable designers to focus on crafting engaging email content, rather than getting bogged down in the technical aspects of design.
Enhanced Team Collaboration
Figma's team collaboration features make it easy for team members to work together on email designs. Designers, copywriters, and other team members can collaborate seamlessly within the platform, ensuring that everyone is on the same page when it comes to email design and content.
Consistency in Email Templates
Figma's design system features ensure consistency in email templates. By using reusable components and styles, designers can maintain a cohesive look and feel across all email communications, enhancing brand recognition and user experience.
Figma is the ultimate tool for email design, offering a wide range of features and capabilities that streamline the design process, enhance collaboration among team members, and ensure consistency in email templates. Whether you're designing a single email or an entire email campaign, Figma has everything you need to create visually stunning and engaging email communications.
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Benefits Of Using Figma For Your Designs
Real-time Collaboration
Figma's real-time collaboration feature allows the entire team to see and interact with the latest designs, making it ideal for collaborative email design projects.
Auto Layout Feature
Figma's Auto Layout feature enables the creation of frames or elements that adjust spacing automatically when content size changes. This feature is particularly useful for designing responsive email templates that adapt to different screen sizes and devices.
Free to Use
Figma offers a free version for smaller projects, making it accessible for designers working on limited-scale email design projects. The free version allows users to work on multiple Figma files simultaneously, providing flexibility for small design projects.
Prototype Capabilities
Figma's overlay, animation, hover, and click features make it a powerful tool for prototyping email designs. Designers can create interactive prototypes that showcase email interactions and animations effectively.
Better Collaboration
Figma's seamless collaboration capabilities allow teams to work together in real-time on email design projects. The platform enables designers to collaborate efficiently, share feedback, and make real-time changes to email designs, enhancing team productivity.
Design System Support
Figma's design system features enable designers to create reusable components and styles for email elements, ensuring consistency and coherence in email design. Designers can define text styles, colors, and elements to maintain brand consistency across multiple email templates.
Cloud-Based Storage
Figma operates on the cloud, allowing designers to access and share email design files easily using URL links. This cloud-based approach simplifies file storage and sharing, making collaboration and file management straightforward.
Designing Emails With Figma
1. Setting Up a New Figma Project
To begin designing emails with Figma, I set up a new Figma project dedicated specifically to my email design project. Creating a new Figma file ensures that my email designs are organized separately, making it easy to manage and iterate on them.
2. Utilizing Figma's Design System Features
Figma offers powerful design system features that streamline my email design workflow. By creating reusable components and styles for email elements, I can maintain brand consistency across multiple email templates. Using auto-layout helps create responsive email designs that adapt to different screen sizes.
3. Exploring Figma Community Resources
The Figma community is a treasure trove for email designers. I can access free email design system templates and helpful guides. Discovering ready-made templates in the Figma community provides a robust foundation or inspiration for my email design project.
4. Designing Email Templates
With my project set up and my design system established, I start designing my email templates. I create the overall structure and layout of my email, integrating branding elements like logos, colors, and imagery. I also consider adding interactive elements to enhance user engagement.
5. Collaborating with My Team
Collaboration is essential for successful email design projects, and Figma makes it easy to work with my team in real-time. I can invite team members to review and provide feedback on my email designs directly within Figma. Using comments and annotations helps me communicate effectively and iterate based on feedback.
6. Exporting My Email Code
Once my email designs are finalized, I export them for development. Figma offers various options for exporting my designs, including tools like Cannoli, which can generate responsive HTML email code directly from my Figma designs.
7. Testing and Optimizing My Emails
Before sending out my emails, I thoroughly test them to ensure optimal rendering across different email clients and devices. Testing my emails across various email clients and devices helps me identify any rendering issues and ensure consistent display. Optimizing my emails for mobile by prioritizing content and using a single-column layout enhances engagement and effectiveness.
Complete Step-by-Step Guide On How To Use Mailsplash’s All-in-one AI Email Solution To Design Stunning Emails
Getting Started: Uploading Brands and Products
Before you can generate an email, you’ll need to upload a brand and product.
Navigate to the “Brands” tab and select “Add a Brand”. Once you’ve defined the brand’s name, logo(s), font(s), and color(s), you can upload your product(s).
You can do so by simply pasting in the product link, which will auto-populate the product description, name, and images, as seen below. Now you’re ready to design and write stunning emails with Mailsplash.
Design & Write Emails with Mailsplash: A Guide
Generate with AI
Not sure where to start? From your dashboard, click “Generate with AI” to get to ideating. Simply select the brand(s) and product(s) you’ve uploaded and describe the email you’re looking for (e.g. an email campaign promoting new pants on sale for 25% off). You can even define the design style you’re looking for!
If you’re feeling like a pro, click “Advanced Setup” to get more detailed access to other parameters such as your target audience, the type of email, and so on. Once you’re happy, click generate and watch the magic happen! In 30 seconds or less, you’ll have a email custom-tailored to your input.
Start from Template
Already know what kind of email you’re looking to create? You can then click “Start from Template” and browse through our gallery of templates, curated for the most common use cases. We currently support 21 templates for 7 different categories, but will be continuing to update this based on your feedback! Once you select an email type, you’ll be prompted to select a brand and product and be taken straight to the builder.
Sending Emails: Integrate with Any ESP
When exporting your email generation, you’ll be able to integrate with Klaviyo by inputting your API key. It’s as simple as that. We’re working on adding support for other major ESPs!
Now you should be well-equipped to save time and money on your email marketing.
Still confused? Have feedback? Let us know by sending us an email.
5 Best Practices On Using Figma For Email Design
1. Email Type
When designing emails in Figma, it's crucial to consider the type of email you are creating. If you are working on a series of emails with a similar layout, creating a template is a great idea. Ensure the email structure is flexible enough to accommodate small changes in copy or visuals. For one-off emails with unique designs, you have more flexibility.
2. Design System
As a designer, keeping your design system organized is essential. Brands continuously improve their design standards, requiring you to keep up. Create components like headers, paragraphs,, and footers to maintain consistency in your email designs. Using components and variants ensures that key brand elements remain up to date.
3. Layout Structure
Throughout the design process, changes to your email's content will affect its overall structure. Consider how changing image size and placement impacts the design's flow. Sketching out a design beforehand can help, but don't feel bound to a particular design if it compromises readability.
4. Fonts
Figma allows you to install custom fonts for your designs, but they may not render correctly in the final email. Include web-safe fonts as a backup. Utilizing brand-specific fonts is great, but having fallbacks is essential to ensure your email looks as intended.
5. Assets
Know the purpose of the email you're designing to save time with revisions. Ensure assets align with the email's message and consider dark mode friendliness. In Figma, provide assets for dark mode to maintain visibility if the background changes.
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Create Fully-Built Stunning Email Templates That Convert With Mailsplash
Mailsplash is a game-changing tool that revolutionizes the way email marketing campaigns are created and deployed. With Mailsplash, you can design stunning email templates that convert in a matter of minutes. The key to our tool’s efficiency lies in its AI-powered capabilities, which streamline the entire email design process. By leveraging Mailsplash’s innovative features, you can create personalized, branded email templates that captivate your audience and drive conversions.
Whether you’re a freelancer, brand, or agency, Mailsplash empowers you to create engaging email campaigns at a fraction of the cost of traditional marketing agencies. With Mailsplash, you have full control over your email design process, from copywriting to template design. Say goodbye to cookie-cutter campaigns and hello to personalized, high-converting emails with Mailsplash.
Try our all-in-one email solution for free today and experience the power of AI-driven design firsthand.
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Written by
Hi! I'm Dan Kwon, a growth hacker and digital innovator who first gained social proof by hitting a million social media followers at 17. I founded an AI writing tool startup, propelling it to $1M ARR and over a million users in just 3 months, leading to a successful exit. My specialty lies in creating viral brand identities and understanding Gen Z’s digital marketing landscape. I'm always ready to share practical, real-world insights in digital marketing.
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